Tuesday, August 25, 2009

Agencies tweet on Twitter

CORPUS CHRISTI — A curlew sandpiper was sighted. Discount drinks at Whataburger Field.
The weather’s great, so vacation in Corpus Christi. Don’t drive drunk. School starts today.

Those are the words on the streets — or at least on the tweets — these days. Cities, state agencies, school districts and the Corpus Christi Convention and Visitors Bureau have jumped on the social media bandwagon with Twitter accounts.

“We have a Web page and a Facebook, but with something like Twitter, we can quickly post changing weather and emergency information,” said Lyndall Gathright, multimedia specialist for the Corpus Christi Independent School District.

Tela Goodwin Mange, spokeswoman for the Texas Department of Public Safety, said the department decided about a year ago to use the free social networking service as a way to get messages to a broad range of people.

Using the service reaches the 18-to-35 demographic, which sometimes will listen more to social media than to radio or TV, she said.

Recent tweets have included messages about not leaving a child or pet in a hot car, jobs available, new Texas laws and road closures, all in 140 characters or less.

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