Tuesday, August 18, 2009

Ad Shop Adrenalina Taps Veteran Journalist for Strategic Communications

NEW YORK, Aug. 17 /PRNewswire/ -- Della de Lafuente "gets it." That's the assessment of Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina, who recruited the award-winning journalist and online news editor to lead the agency's newly created post of director, strategic communications and editorial.

Says Wernicky: "I've been in this industry for 18 years, and one of the things I know is: there are people who get it and people who don't. Della is a rare gem. She's razor-sharp and multidimensional. She understands today's business and is a progressive, fast-forward thinker who can identify trends and sees well beyond what's in front of her."

At Adrenalina, de Lafuente will direct and execute the agency's communications and reputation strategy in culture, among consumers and media and will do the same for clients, Wernicky said. Her appointment is effective immediately, reporting to Wernicky.

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