Friday, July 17, 2009

Unilever Expands ViveMejor Initiative

Unilever’s ViveMejor (“Live Better”) program continues to evolve. Now in its third year, the multi-brand campaign addresses the personal care and cooking needs of Hispanic women through such avenues as expert advice and valuable coupons from popular Unilever brands.

“Unilever continues to look for innovative ways to deliver on the promise of our vitality mission to help our consumers look good, feel good and get more out of life,” noted Marc Shaw, integrated marketing director at Englewood Cliffs, N.J.-based Unilever U.S. “Our 2009 ViveMejor campaign is a testament of our commitment to offer Latinas practical solutions that will help them simplify their daily routine so they can do the things that matter to them the most.”

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