Friday, July 31, 2009

Telemundo, Televisa Launch Cable Net in Mexico City

Telemundo luminaries and top executives this week began arriving in Mexico City to take part in the official launch of the Telemundo Cable Network, the U.S. broadcaster's joint venture with Televisa Networks, a subsidiary of Mexican media giant Grupo Televisa.

The Telemundo Cable Network will begin airing August 1, reaching approximately 2 million homes in Mexico and Latin America through some of Mexico's largest cable-TV systems, including Sky and Cablevision.

"This partnership is essential to our business," Don Browne, president of NBC Universal-owned Telemundo, told Hispanic Television Update. "But this is not a one-dimensional event; it is the continuation of a relationship that keeps growing and expanding."

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