Monday, July 6, 2009

Pitched battle to marketing MLS in Portland and beyond: Rough and rowdy vs. family-friendly

Forget the kids.

The future of Major League Soccer is in young, scarf-snapping, mostly male rowdies, former commissioner of MLS Doug Logan says.

"Soccer audiences at their best have got to be a little dangerous," said Logan, now CEO of USA Track and Field. "It's three guys with a beer cursing at the guy on the field. It's not a family activity.

Though some in soccer's leadership would disagree -- including Portland Timbers owner Merritt Paulson -- the sometimes-ornery atmosphere of Wednesday's game between the United Soccer Leagues first-division Timbers and MLS Seattle Sounders bolsters Logan's point.

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