Tuesday, July 14, 2009

Local marketers plotting campaign to change Hispanics' education beliefs

Changing attitudes among Hispanics is key to boosting educational attainment, and it begs for a massive public awareness campaign crafted by the same clever people who sell us cars and toothpaste.

Ernesto Bromley of San Antonio-based Bromley Communications, one of the nation's leadings Hispanic ad agencies, is plotting such an effort but is not ready to go public with details, he said Monday at a town hall-type meeting aimed at shaping President Barack Obama's agenda on Hispanic education.

Held at the University of Texas at San Antonio's downtown campus, the event kicked off a series of community conversations in Texas and around the nation led by Juan Sepúlveda, a San Antonio resident tapped to lead the White House Initiative on Educational Excellence for Hispanic Americans.

Read full
article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month