Jets' Sanchez may be NFL's key to opening Hispanic market

The NFL has spent a lot of time and money taking mighty swings at the multi-billion dollar Hispanic market. The result? It's been as if the league has been blindfolded, spun around in circles, and told to hit a piñata with one-hand tied behind its collective back.

Arriba, Mark Sanchez.

Not since Yao Ming, perhaps, has one player been so important to a league's effort at expanding and entrenching itself into virtually un-mined gold. Indeed, this is one of those rare exceptions when the potential value of a player on the field is exceeded only by his value off of it.

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