Wednesday, July 29, 2009

Internet Video Threatens TV

Members of the Baby-Boom generation are increasingly shifting away from traditional TV in favor of online services and entertainment, and now spend more free time online than they do watching TV, according to a study by ChangeWave Research.

The May benchmark survey of business professionals ages 45-63, focused on TV viewing habits vs. home internet usage, reports MarketingCharts. It found that Boomers spend an average of 12.9 hrs/week online, compared with only 11.8 hours/week watching traditional TV. It also found that many Boomers would be willing to give up their subscription TV service if they could get the same programming online.

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