Thursday, July 16, 2009

Diageo’s New York Drag Queens Reverse U.S. Slump

July 16 (Bloomberg) -- Diageo Plc mixed Ketel One vodka cocktails alongside performing drag queens at New York’s Love Ball last month, courting the 2,000-person gay and lesbian crowd and throngs outside in Times Square via jumbo TV screens.

The world’s largest liquor maker is spending more on marketing aimed at specific minority groups to revive U.S. sales growth, Larry Schwartz, president of Diageo’s U.S. unit, said in an interview. Diageo is sponsoring Pride Week parties in New York and San Francisco and running Spanish-language ads with Yankees baseball greats promoting Johnnie Walker whisky.

Read full
article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month