Wednesday, July 15, 2009

Building Incremental Retail Sales and Profits with the Hispanic Market

Earlier this year, I was invited to what was a very lovely business luncheon with some very bright business executives from a very prominent retail organization.

The reason for the invitation was that this retail company not only wanted to ask for some marketing advice about the Hispanic market, it also wanted to share some very personal information about its organization specifically as it pertained to its Hispanic customers or better yet, as it pertained to its lack of Hispanic customers.

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