Tuesday, July 28, 2009

Allstate's Spanish-Language Efforts Target Economy

Allstate is honing in on what's most important to Hispanic consumers in its Spanish-language integrated communication and marketing national campaign.

The TV commercials, running on Spanish-language networks, are in tune with the tough economic challenges facing consumers today. Created by Lápiz, the Hispanic shop of Chicago-based Leo Burnett, the spots identify with the resourcefulness of Hispanic consumers and their desire to get the best value in their purchases, including insurance.

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