Wednesday, July 8, 2009

Ads Up: Hispanic TV Advertising Rises 3% In 2008

Spanish-language TV advertising posted a slim 3% gain in 2008 versus 2007, per a new Nielsen study, which was about average across how other media performed a year ago.

Looking at the top 10 categories, however, TV advertising among Spanish-language TV programmers performed much better: an 8% gain to $2.906.1 billion.

Of the bigger categories, pharmaceuticals posted a 32% gain to $663.4 million, which took the lead as the biggest TV ad group over a fast-declining automotive segment. Direct-response advertising also turned upward, 21% to $218 million. Satellite communication services rose 124% to $135.7 million.

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