Thursday, June 4, 2009

Zubi Wins A 2009 Effie Award

CORAL GABLES, Fla., June 3 /PRNewswire/ -- The Effies has announced that Zubi Advertising has won a Silver for its Ford SYNC Integrated Campaign in the Hispanic Category in the North American competition. The campaign, which features Grammy Award-winning Latin pop star Juanes, is Zubi's latest non-traditional, below-the-line campaign with a strong focus on digital.

"Effies have always been the gold standard to judge the success of a program," said COO Joe Zubi. "To win one during these challenging economic times makes it even more rewarding."

Developed by Microsoft, SYNC is a voice-activated in-car communication and entertainment system for a user's mobile phone and digital music player. Unlike other competitive voice-activated systems, SYNC's ability to understand various Spanish accents is key for the US Hispanic Market, where consumers have various countries of origin, and varying degrees of acculturation and language proficiency.

"Juanes was the perfect fit to launch SYNC in the Hispanic Market," said David Rodriguez, Ford multicultural marketing manager. "Staying connected to friends and music is part of everyday life for our tech-savvy Hispanic target, and SYNC brings this power to Ford drivers."

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