Tuesday, June 16, 2009

Volkswagen and Major League Soccer Kick Fun into High Gear with Nationwide Youth Soccer Mobile Tour

HERNDON, Va., June 15 /PRNewswire/ -- Volkswagen of America, the official automotive partner of Major League Soccer, today kicked off The Footballers' Clubhaus presented by Volkswagen and MLS, a 19-city mobile marketing tour that will showcase Volkswagen's product family at local youth soccer tournaments across the U.S. The Footballers' Clubhaus presented by Volkswagen and MLS Mobile Tour, which will also feature a host of games and activities for the entire family, builds upon the company's global commitment to the sport. The Footballers' Clubhaus presented by Volkswagen and MLS hits the road today and will run through November when the brand joins the MLS Cup championship in Seattle.

"Globally, Volkswagen has been a long-time supporter of soccer. In the U.S. we've been increasing our commitment to the sport and are delighted to expand our presence at a grass-roots level throughout local communities," said Tim Ellis, Vice President of Marketing for Volkswagen of America, Inc. "The youth soccer tour is testament to Volkswagen's strategy of engaging families and multicultural audiences with our brand in a fun, authentic way."

Volkswagen and Major League Soccer's The Footballers' Clubhaus presented by Volkswagen and MLS tour aims to reach families of the more than 3.2 million participants currently registered in youth soccer nationwide. As part of the tour, Volkswagen will take its fleet of cars on the road to approximately 46 youth soccer tournaments over 74 days that will include several fun-filled ride-and-drive opportunities for consumers. Thirteen of these markets are part of the largest Hispanic Soccer Tournament, titled Futbolito, a four-on-four traveling tournament for amateur players.

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