Monday, June 29, 2009

Social media connecting with Hispanic market

Long unappreciated as a marketing tool, social media is now the darling of advertisers. But the question asked frequently is “can this trend effectively reach Latinos?”

“The answer is, ‘There is no simple answer,’ ” says Juan Tornoe, an Austin-based leading Latino marketing/advertising blogger and strategist. “It all depends on exactly whom you’re trying to target.”

Tornoe, collaborating with SAVisíon (the
American Marketing Association’s Hispanic marketing arm) recently shared his insight in regard to the quest for Latino social media users and how Hispanics compare to the general market in terms of technology adoption and usage trends that are relevant to both advertisers and marketers.

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