Tuesday, June 23, 2009

Ser Padres Joins Forces with la Doctora Aliza's VidaySalud.com to Offer the Hispanic Community Unprecedented Online Health-Related Content in Spanish

NEW YORK, June 22 /PRNewswire/ -- Ser Padres magazine, the primarysource of parenting information for U.S. Hispanics, has expanded itsrelationship with Ser Padres Contributor and Health Expert Dr. AlizaLifshitz, M.D. (la Doctora Aliza), and her recently-launched web siteVidaySalud.com. The site aims to enhance relationships between Latinopatients and their physicians by providing patients with the informationthey need to better communicate with their doctors, ensure bettercompliance with physician instructions and deliver better health outcomes.

Ser Padres and Dr. Aliza have launched two co-branded channels onVidaySalud.com. The site's "Ninos" (Kids) channel --
http://www.vidaysalud.com/category/daily/ninos/ -- will now include contentfrom the magazine focused on helping Hispanic parents raise healthy andhappy kids. The site's Pregnancy Channel "Embarazo" --http://www.vidaysalud.com/category/daily/embarazo/ -- will feature contentfrom Ser Padres' offshoot for expectant mothers, Ser Padres Espera.

In addition, Dr. Aliza will inform, educate and answer questions in theSer Padres special section named "Hola, Doctora Aliza" (Hi, Dr. Aliza) andreaders will have the opportunity to communicate and send her theirpressing health and pregnancy questions at
mimosblog@serpadres.com.

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