Monday, June 22, 2009

Make-A-Wish Foundation reaching out for Hispanic volunteers

The Make-A-Wish Foundation has tapped iNSPIRE agency to create collateral that will woo Spanish-speaking volunteers.

The win comes as part of a larger agreement between the Make-A-Wish Foundation and iNSPIRE's parent agency
Moroch Partners, which was signed this week to develop national public service announcements for the charity. INSPIRE will create Spanish-language Web content and print, radio and TV ads at a reduced price for the nonprofit.

“Make-A-Wish Foundation faces a challenge in that not many people know what they do, even though they have been around a long time,” said Tommy Thompson, president, iNSPIRE. “There are very few Hispanics that know what it is all about, so this is really an opportunity for us to help them find volunteers to be wish granters. The focus is to educate Hispanic consumers on what Make-A-Wish Foundation is and what they do and nudge them a little to find out more and volunteer.”

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