Friday, June 19, 2009

Kellogg Adds Honey to Target Hispanics

The Kellogg Co. is adding a little honey to Corn Flakes to cement its popularity among Hispanic consumers as well as the over-55 crowd.

Corn Flakes with a Touch of Honey, which has adds 100 percent natural honey to the 100-year old cereal, is hitting shelves this month.

The new cereal taps into the growing market for honey-sweetened products, which grew by 7.5 percent last year, according to Mintel Report "Sugar and Sweeteners 2008."

The launch will be supported by an ad campaign created by Kellogg's lead agency Leo Burnett.

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