Thursday, June 25, 2009

Hey! Over Here! We're Buying!

Good news for retailers! There is one consumer segment that apparently remains ready and willing to buy: Hispanic shoppers. "According to a new study conducted by Experian Simmons for Univision Communications, Hispanics are less affected by the recession, tend to be more positive about it, [and] shop more often," says Katy Bachman in a recent Mediaweek article. Here are some of the reasons Hispanics remain vital consumers, based on the study's results:

More Hispanics (34 percent) than non-Hispanics (25 percent) expect to be better off financially in the next 12 months

Only 45 percent of Hispanics have credit cards (versus 71 percent of non-Hispanics)

Fewer Hispanic consumers have loans (34 percent, versus 53 percent for non-Hispanics), and they are less burdened with potential debt

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