Thursday, June 25, 2009

Hey! Over Here! We're Buying!

Good news for retailers! There is one consumer segment that apparently remains ready and willing to buy: Hispanic shoppers. "According to a new study conducted by Experian Simmons for Univision Communications, Hispanics are less affected by the recession, tend to be more positive about it, [and] shop more often," says Katy Bachman in a recent Mediaweek article. Here are some of the reasons Hispanics remain vital consumers, based on the study's results:

More Hispanics (34 percent) than non-Hispanics (25 percent) expect to be better off financially in the next 12 months

Only 45 percent of Hispanics have credit cards (versus 71 percent of non-Hispanics)

Fewer Hispanic consumers have loans (34 percent, versus 53 percent for non-Hispanics), and they are less burdened with potential debt

Read full
article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month