Friday, June 19, 2009

The Colors of Latinidad Never Looked So Good

Jaime Maldonado, 27, from Humboldt Park, beat out 620 artists across the nation in the “Expresa Tu Hispanidad” contest sponsored by the Kleenex tissue company. His vibrant design, “Celebración” was among the three chosen to adorn the Hispanic Heritage Month edition of the tissue box.

It’s all about the colors, Maldonado told EXTRA. His goal was to design an image that reflected not only his Puerto Rican roots, but also the rest of Latin America.

“Colors are an important way in which our cultures connect. As Latinos, we have a lot of vibrant colors whether you go to México, Colombia or Puerto Rico,” Maldonado said. “We have [a lot] of colors in our homes and in the streets.”

His winning design comes complete with a $5,000 prize and other perks to be announced at the launch of the product.

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