Thursday, June 25, 2009

Coca-Cola to Bring FIFA World Cup(TM) Trophy to the U.S. as Part of Biggest Ever Global Tour

ATLANTA, June 24 /PRNewswire/ -- World soccer's greatest prize will spread excitement in Houston on May 2nd, 2010 when the FIFA World Cup(TM) Trophy Tour by Coca-Cola takes an unprecedented journey around the world in anticipation of the 2010 FIFA World Cup(TM).

The Coca-Cola Company and FIFA, soccer's world governing body, recently announced details of the route which will span 86 countries during the 225-day tour and allow thousands of fans around the globe to see the real solid-gold trophy in person.

The Trophy Tour, which will begin its journey from the FIFA Headquarters on September 21, 2009, will travel around the world before arriving in the host country of South Africa on May 4, 2010. The total distance the tour will travel is 134,017 kilometers (83,274 miles) or more than three times the circumference of Earth. The Tour was developed through an exclusive partnership between FIFA and Coca-Cola, a FIFA Partner and one of the organization's longest-standing corporate partners.

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