Monday, May 18, 2009

Young and Urban Users Power Internet Growth in Mexico

A solid majority of Internet users in Mexico are young, and many live in urban areas. According to a study by the World Internet Project, 64% of Mexico’s Internet users were ages 12 to 25 in 2008. Additionally, the study found that over 26.2% of total Internet users in Mexico resided in the Distrito Federal, more commonly known as Mexico City. In other words, a single city accounted for more than one-quarter of all Internet users in the country.

Younger Web users tend to more quickly adopt newer and broader online activities.
comScore World Metrix reported a 10% increase in the Internet audience in Mexico in March 2009 from a year before. In addition, at least four of the top 15 Website properties in the country contain a social media element, with unique visitors to Facebook, WordPress, Batanga, and hi5 growing 220%, 61%, 60% and 35%, respectively, year over year.

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