Friday, May 22, 2009

WNUA swings to Spanish format

WNUA, a pioneer 22 years ago with the adult-contemporary format that blended pop instrumentals and jazz influences, is poised to become a Spanish-language station, complementing the music of artists such as Shakira, Enrique Iglesias and Aventura with local on-air personalities, news and traffic in an effort to seize a share of a rapidly growing audience segment.

The flip, set for Friday morning, has been the subject of a guessing game within the industry as other smooth jazz stations around the country dropped the format in recent weeks. But much of the speculation wrongly had WNUA embracing country, oldies or classic rock rather than what is being billed as Spanish hot adult contemporary.

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