Wednesday, May 20, 2009

Upfronts 2009: Telemundo Hopes to Ride Ratings, Hispanic Growth

Telemundo heads into the upfront ad-sales auction optimistically, riding growing ratings and a focus on originally produced programming that can be tailored to advertisers' needs in marketing to the growing U.S. Hispanic audience, officials said at a presentation to reporters here today.

"In a challenging marketplace or a flat marketplace, I wouldn't want to be any other place than where we are right now," Michael Rodriguez, senior VP of sales and marketing at NBC Universal-owned Telemundo, said at the gathering, at The Modern. "Strong ratings, the right proposition, the right opportunity for advertisers, that's something that sets us apart. So I'm actually looking forward to the upfront."

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