Thursday, May 28, 2009

Time Warner Cable Prepares Hispanic Households for the Digital TV Transition

LOS ANGELES, May 27 /PRNewswire/ -- June 12, 2009 is the deadline forthe digital transition as set by the U.S. Congress whereby all TV stationswill only transmit signal in digital format. To help answer the manyquestions the transition to digital television (DTV) raises, Time WarnerCable, an industry leader and second-largest cable operator in the U.S.,continues its comprehensive educational campaign called "Enterate yConectate/Get Informed, Stay Connected" to help inform and prepare theHispanic community for the DTV transition. Through this campaign, TimeWarner Cable wants to ensure the community stays connected and doesn't godark when the transition takes place. Time Warner Cable is committed toproviding the right information to help the community make an informeddecision that will prepare them for the DTV transition.

"We know there's a lot of information on DTV and it can beoverwhelming. At Time Warner Cable, we want to provide straight answers toconsumers' questions to help make the process easier to understand,"commented Stephen Pagano, Executive Vice President for Time Warner CableWest Region. "The DTV transition will affect everyone and we realize thatthere are many households still unclear about the digital transition. Thiscampaign equips the community with extensive information from experts inthe field, educating them in a unique and uncomplicated friendly manner sothat they may make a well-informed personal decision on the DTVtransition."

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