Monday, May 4, 2009

Success begins with understanding the demo

Twenty-five years ago, the number of business professionals interested in, or even aware of, Hispanic marketing was relatively minuscule.

Procter & Gamble saw it way before most others and diligently prepared themselves to serve the new families. To most others, recognition and general awareness, though certainly not understanding, came with the release of the 2000 Census. It confirmed that a massive new marketplace was taking shape and Latinos were a consumer force to be reckoned with. Since then, marketers have been chasing after Latinos to grab dollars and win their brand loyalty.

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