Thursday, May 14, 2009

Sonora Media joins the CAC

Sonora Media Group has become the newest member of the Cinema Advertising Council. Sonora Media Group's executive team has extensive experience reaching, engaging and communicating with the U.S. Hispanic market, and the company is comprised of insightful, bilingual and bicultural experts who have longtime relationships with key Hispanic leaders, organizations and media to deliver effective campaigns for our clients. Their experience is in market research, public involvement, grassroots marketing, public relations, strategic marketing, translation/interpretation, media buying and consulting services. Their clients include leading national and regional corporations, Hollywood and Latin American studios.

Sonora Media Group runs the bilingual on-screen advertising program called
CineMinutos. The Hispanic-themed program allows advertisers to reach this highly attractive consumer in their own language, with their own culturally relevant trivia, music and message. Their program is currently on all Cinema Latino screens. Cinema Latino is the leading circuit of Spanish-language movie theaters in the United States. Founded in 2001, Cinema Latino is the first theater chain to recognize and meet the entertainment demands of U.S. Hispanics by offering a culturally relevant movie-going experience en español. Cinema Latino exhibits first-run movies from Hollywood and Latin America, dubbed/subtitled in Spanish, then enhanced with Latin music, concession products and other aesthetic elements added to the overall atmosphere.

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