Monday, May 25, 2009

Some Bright Spots for Ad Biz Despite Down Economy

Rollinsville, Colorado, USA (PRWEB) May 23, 2009 -- Not all news about the advertising and marketing communications business related to the economy is bad, according to a survey of ICOM independent ad agency network members (

Budget cuts and new challenges are serving as catalysts for new marketing communications approaches as clients are becoming more open to new ideas and experimentation, the global survey found. And while every independent agency responding from across the globe but one (Primus Advertising/ICOM, Accra, Ghana) said the economic downturn has had a negative impact on clients' marketing budgets, clients that have increased spending are reaping rewards.

Two U.S. companies that boosted their budgets substantially, Oil Can Henry's International, a quick lube chain, and NextGen Healthcare Information Systems, a provider of electronic healthcare information systems, are seeing meaningful market share increases.

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