Friday, May 8, 2009

The Marketing of Mark Sanchez to Hispanic Fans

Mark Sanchez could be a double threat. He could help the Jets win and win over new fans, particularly among Hispanics. He may even be able to sell a few personal-seat licenses for Woody Johnson.

But winning is the best advertising, so how much time and effort should the Jets and Sanchez expend on wooing Hispanic fans?

The Jets have said
“they don’t have to do anything contrived” — they can just let it happen.

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