Thursday, May 7, 2009

Ford Joins Forces with Essence Magazine and AOL Latino on Initiatives Aimed at Empowering Multicultural Women

Ford is launching two campaigns aimed at recognizing and celebrating multicultural women.

Ford and Essence Magazine have joined together to create a program encouraging progress and empowerment in the areas of Career, Finance and Health titled "Women Driving Progress." The program culminates at the 2009 Essence Music Festival in New Orleans during July 4 weekend.

Ford and AOL Latino have partnered up on the creation of Tu Voz, a unique resource and tool of empowerment targeting Hispanic women that focuses on the areas of Health, Career, Money and Lifestyle.

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