Thursday, March 19, 2009

Hispanic Networks Weigh Upfront Options

With the announcement this week that Univision will forgo a fancy upfront presentation in New York in favor of targeted meetings in key Hispanic markets, other smaller networks are expected to follow suit. But while several players are still weighing their options, V-me and Fox Sports en Español are sticking to their annual New York City events.

"Of course we will [host an upfront presentation,]" said an enthusiastic Frank Donaldson, V-me's advertising chief, when asked about plans for the two-year-old Spanish-language network. Scheduled for the morning of May 20 at New York City's Samsung Experience, V-me's upfront will be its second.

Also hosting an event this year in New York City is Fox Sports en Español, scheduled for May 19 at Cipriani restaurant. Others, including the newly created Estrella TV, are still waiting on the sidelines and trying to determine whether to hold an event.

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