Monday, January 5, 2009

Spanish Language Media Outlook 2009

Capturing the minds, hearts and consumer dollars of the fastest growing segment of the U.S. population requires media players to convey an understanding of the cultural nuances behind the buying habits of Latin Americans. By taking a look at the Spanish language Televisa (NYSE:TV) network along with consumer product providers currently spending part of their advertising budget for airtime during telenovelas (serial soap operas) on the privately held Univision network, investors can get an idea of how to tailor their exposure to Latin American Media.

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