Friday, January 23, 2009

Hispanic Marketer's Guide to Cable 2008

Hispanic Cable Facts and Cultural Cues from Cabletelevision Advertising Bureau

Here's your one-stop resource for connecting with today's Hispanic consumers. This comprehensive guide gives in-depth information on Hispanics and cable television from a national, local and technological perspective. A key resource providing trends, stats and television facts. In it, you'll discover:

-- Why cable is considered the fastest growing television medium
-- How cable fulfills the Hispanic viewers' desire for choice
-- The myriad networks created to reach this population segment
-- Snapshots of the largest demographic markets for the Hispanic population
-- Touchpoints for connecting with Hispanic males, females and youth
-- How media habits vary by Hispanic generations.

This is a must-have desk resource for every marketer who is serious about reaching Hispanic consumers creatively and efficiently.


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