Saturday, December 20, 2008

Is Hispanic Media Ownership Relevant?

There was a time in the 20th century when media ownership was a priority among minority entrepreneurs. In the Hispanic market the attraction mainly focused on Spanish-language electronic media, particularly radio, and some of the early pioneers of Spanish-language media in the U.S. are still active in today's media markets.

With market activity now expanding to the Web, online media has become the new frontier for pursuing Hispanic media ownership. Minority media ownership remains nonetheless almost as inaccessible as it was during the l970s and '80s.

On the contrary, in recent years, ownership consolidation in the industry has increased. In the 21st century the Federal Communications Commission, which once was at the forefront of advocacy for minority media ownership, has not been supportive. Another complication is the attraction shown by foreign investors and media operators for the U.S. Hispanic consumer market.

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