Saturday, October 18, 2008

Former GM of Hoy launches U.S. Hispanic lifestyle magazine

(Chicago Tribune Via Acquire Media NewsEdge) Oct. 17--Cafe Media this month has launched Cafe, a new lifestyle magazine targeting second- and third-generation Hispanics living in the United States.

Initial circulation will be 45,000 copies throughout the Chicago area. Subscriptions are free and available through the magazine's Web site,
The first three issues will be bi-monthly but Cafe plans to go monthly in April. The Web site complements the magazine, as does an e-newsletter.

"This is an incredible opportunity for me to showcase the Latino community in a unique manner," Julian Posada, founder and president of Cafe Media, said in a statement. "The complexity of the Latino community will be explored in all angles."

Posada was formerly general manager of Tribune Co.'s Spanish-language newspaper in Chicago, Hoy. Tribune Co. also owns the Chicago Tribune.

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