Wednesday, August 27, 2008

The Hispanic Media puzzle

Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%.

"Hispanic consumers under the age of 35 are spending more time online than watching TV—and are often doing both at the same time," says Lisa E. Phillips, senior analyst at eMarketer and author of the new report,
US Hispanic Media Usage. "Overall, Hispanics are heavy users of all digital media, embracing innovations more rapidly than non-Hispanic whites."

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