Wednesday, August 20, 2008

Mobile Ad Spending Set to Soar

New mobile ad spending projections seem to appear every day. One of the latest is from Strategy Analytics, which predicts that advertisers worldwide will spend $2.4 billion on mobile in 2009, up from $1 billion this year.
The research company expects a growing number of brands to insert ads into different mobile media.

eMarketer's own projections include the entire mobile ad economy: creative, related IT and other related spending

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