Monday, July 24, 2017

MiLB launches Hispanic-focused initiative 'Es Divertido Ser Un Fan'

ST. PETERSBURG, Florida -- Minor League Baseball® (MiLB™) today launched Es Divertido Ser Un Fan, a new multicultural fan engagement platform aimed at specifically connecting with Hispanic/Latino baseball fans in 160 markets throughout the U.S. and Canada. The program will debut this August in select MiLB markets, including Las Vegas, Charlotte, North Carolina; Kane County, Illinois; and Visalia, California, with a national expansion planned for 2018.

The Es Divertido Ser Un Fan initiative expands MiLB's fan-centric marketing campaign It's Fun to be a Fan, unveiled in March. 

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Wednesday, March 2, 2016

SVG Exclusive: Univision to Produce Copa América Centenario Final in 4K

Univision Deportes has confirmed that the network will produce and distribute the final of the Copa América Centenario (June 26, Metlife Stadium, East Rutherford, NJ) in 4K to American audiences.

According to Olek Loewenstein, SVP of Strategy and Operations at Univision, host broadcaster, HBS, will produce a 4K version of the final and Univision Deportes will complement that production with its own unilateral 4K production and broadcast the game in 4K.

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Tuesday, March 1, 2016

Why Brands Still Don't Have A True Hispanic Marketing Strategy

You have likely read the numerous articles and studies that highlight Hispanic consumers in the United States. Particularly, analysts and media tout the incredible growth, young demographics, amplified spending power and hyperactive digital and mobile consumption of the Hispanic market – all of which make it one of the most attractive demographics for marketers. However, U.S. Hispanics are vastly underserved, and the opportunities to reach them through digital remain largely untapped.

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Saturday, February 20, 2016

U.S. Hispanic Agencies: Enter the 2016 Wave Festival for Latin America

The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico.

Entries are due by Friday, March 25, 2016 for the Wave. 

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Wednesday, February 10, 2016

Positioning ad blocking to rescue publishers and save digital advertising

Digital advertising supports the free digital content and services economy. Publishers depend on ad dollars to provide their services. There is no discussion about that. There is also no discussion, about the ad-blockers impact on legitimate publishing businesses and the interactive advertising industry as a whole.

I’ll try to tackle this conundrum, focusing on the one part of the puzzle that’s often overlooked, the consumer. Perhaps in doing so, consumers will see the value of sharing personal information, ads will be more relevant and effective, publishers will be able to charge more for those ads, and they will need fewer ads to support the operation making a better experience for everybody in the ecosystem.

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Monday, February 8, 2016

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty brands. "We understand how important their image is and how important it is to keep the brand in a very elevated place, but at the same time, you have to be able to relate to consumers," said Gina Delio, Tag Creative's chief creative officer.

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Thursday, January 28, 2016

Hispanic ad spending: Great expectations

Hispanic ad spending has soared over the past five years. But there’s a feeling that it could, and should, be even higher.

It won’t quite get there in 2016, though it will once again see substantial gains.

Media Life predicts spending on Hispanic media will grow by 14 to 17 percent this year, based on conversations with and input from media buyers and media analysts.

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Understanding your audience is key to unlocking digital advertising potential

By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 extabytes per month - nearly one billion gigabytes. This constantly expanding web of information makes it easier than ever for businesses to track consumer activity and amass a wealth of first-party data.

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The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.

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Wednesday, January 27, 2016

The Year in Latino Entertainment by Jack Rico

For one to truly appreciate a year, any year, one has to assess achievements, foibles and noteworthy events. As we look back at 2015, there were plenty of moments to criticize, but also many to praise in Latino entertainment.

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My Year In Covering Latinos In Tech by Giovanni Rodriguez

In 2015, I wrote 38 articles for Forbes, and 15 (including this one) were about Latinos in tech.  My Latino-inspired articles covered adventures in Mexico, Israel, Miami, New York, and yes, my home in Silicon Valley. It’s been fun, it’s been real, and often dramatic (emotional highs and lows — with little in-betweens — and big lessons in life and business).

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The Top 6 Advertising "Do's" for 2016

Looking back, 2015 was a big year in advertising. So many brands inspired us, some customers of ours and others not, with well-crafted, risky, and thoughtful campaigns that took these businesses to the next level. As 2016 emerges, we’d like to take the time to share what we’ve learned in 2015 so you can build the most successful ad campaign your brand has seen yet. The following is a list of the top six tips real brands have discovered, to help you get started on your most successful advertising year ever.

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13 Media and Advertising ‘Trends’ in 2015 That Never Happened

Many things were predicted to happen in the media and advertising business this year. And many big things did happen, few of which were expected. (Oh wait, that’s right. You’re the one who knew that Verizon Communications was going to acquire AOL.)

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Monday, December 28, 2015

Univision Updates Finances in Most Recent IPO Filing

Univision Holdings has filed an amended S-1 form with U.S. the Securities and Exchange Commission (SEC) regarding its initial public offering (IPO). The company has still not given any pricing terms in this filing, but Univision did update its finances. The company intends to file on the New York Stock Exchange under the symbol UVN.

The underwriters for this offering are Morgan Stanley, Goldman Sachs, Deutsche Bank, Allen, Barclays, Merrill Lynch, Citigroup, Credit Suisse, Guggenheim, JPMorgan, Wells Fargo, Natixis, Cabrera Capital Markets, Guzman, Lebenthal Capital Markets, Loop Capital Markets, Ramirez and Williams Capital Group.

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Saturday, December 19, 2015

Telemundo launches Financial Literacy Campaign aimed at empowering Hispanics

NBCUniversal Telemundo Enterprises announced “Tu Dinero es Tu Futuro” (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers.

As unemployment rates continue to decline, U.S. Hispanics are becoming an influential piece of the American economic pie, with $1.3 trillion in purchasing power. Unfortunately, due to language and cultural barriers

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Five Social Trends Marketers Won't Be Able to Ignore in 2016

With the year coming to an end, headlines like "The War on Advertising" and "The Perfect Storm" are becoming more common as marketers are getting the year-end jitters, asking "What's next?" and "Where is there space for my brand in 2016?" While the speed of social has always been dizzying -- new platforms, behaviors, memes and audiences are born and die every minute – the year ahead promises to be especially frenetic.

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Sony Strikes ‘Gold,’ Acquiring U.S., Latin America, Spain on Conquistador Epic

MADRID Sony Pictures has struck “Gold” in Spain, closing distribution rights to U.S., Latin America and Spain on “Oro” (Gold), an upcoming conquistador epic, which Sony Pictures Spain will co-produce, joining Spain’s Atresmedia Cine and Apache Films.

Spain’s Agustin Diaz Yanes (“Alatriste”) is attached to direct, adapting a short story by Arturo Perez Reverte, Spain’s bestselling historical novelist, on what weighs in as one of the Spanish-speaking world’s most ambitious and biggest of upcoming movies

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Saturday, December 12, 2015

The Year in Video Marketing and What to Expect in 2016

We marketers love our trends, and these days there are plenty to choose from: marketing clouds, account-based marketing, predictive analytics—the list goes on.

But few trends had as big a 2015 as video marketing. Some 96% of B2B marketers are now using video, according to a recent study by the Web Video Marketing Council. And for good reason. Video is great for engaging audiences and getting their attention in a crowded market.

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Friday, December 4, 2015

TV Ad Dollars Still Not Buying Into Diversity

Over the past year, tele­vi­sion has be­come much more di­verse, in what Nielsen calls a “trans­form­at­ive” sea­son for the in­dustry. It’s pro­gress, but it’s been slow.

Part of the prob­lem? Net­works make more money for shows that can prom­ise ad­vert­isers an af­flu­ent, mostly white audi­ence, said an ABC Fam­ily ex­ec­ut­ive at a pan­el dis­cus­sion on mil­len­ni­als, di­versity and the me­dia mod­er­ated by Next Amer­ica found­ing ed­it­or Ron Brown­stein and hos­ted by The At­lantic in Los Angeles.  

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