Sprint Converts 'Sin City' to 'Green City' During Universal Music Latin Entertainment Award's Show After Party

OVERLAND PARK, Kan., Nov. 12 /PRNewswire-HISPANIC PR WIRE/ -- Sprint (NYSE: S) encouraged Latin music's most successful entertainers to think about the environment during the Universal Music Latin Entertainment Annual Award's Show After Party last Thursday, November 5, 2009, at the Mandalay Bay Hotel and Casino Resort in Las Vegas. Artists were provided personalized demonstrations of the Samsung Reclaim(TM), the most feature-rich eco-friendly wireless phone available in the U.S.

Adding to the evening's excitement, three Samsung Reclaim(TM) devices were autographed by some of the biggest names in Latin music, such as Luis Fonsi, David Bisbal, Fanny Lu and the norteño group Costumbre, among others, and auctioned by Gifts In Kind International to support its award-winning green initiatives. These top artists also shared a few ways on how they are being environmentally responsible. To view celebrity testimonials visit universalmusica.com/afterparty.

SOURCE Sprint

Final Lineup for the Latino Trendsetter Awards Announced!

NEW YORK, Nov. 12 /PRNewswire/ -- Actress and motivational speaker April Lee Hernandez-Castillo has been confirmed to co-host the 8th Annual Latino Trendsetter Awards with Veronica Contreras of Telemundo 47.

Hernandez-Castillo is best known for her work on the TV shows E.R., 30 Rock, Law & Order, and Rescue Me, as well as her role in the feature film Freedom Writers (starring Hillary Swank). Contreras is the weekday sports anchor for Telemundo's "Noticiero 47 at 6 and 11 p.m," and files a series of special reports for the station's various newscasts. The duo will honor Bronx Borough President Ruben Diaz Jr., Latin music legend Willie Colon, and author/activist Laura Posada -- wife of New York Yankees' Jorge Posada -- at this historic event on November 16, 2009, at the Delegates' Dining Room of the United Nations Headquarters-between 45th Street & 1st Ave in NYC.

Other prominent Latinos who will be honored on this historic night include Jose Pinero, Director of Communications for TV, Video, and Business at Microsoft; NY1 Noticias's Maritza Puello; Lourdes Lopez, Director of Marketing at AXA Equitable; Professor Jenny Rivera of CUNY Law College; Richard Gonzalez, the New York District Manager of Capital One Bank; Lutzi Vieluf, owner of Cibao Meat Products; Randall Berman, Director of Hispanic Brands at The Coca-Cola Company; Elizabeth Chalas Berman, President of Continental Food and Beverage, Inc. (the makers of Inca Kola); attorney Miguel Pozo of Lowenstein Sandler; Jose Luis Rodriguez, the founder and CEO of HITN-TV; and Dr. Angela Diaz, professor of pediatrics at Mount Sinai School of Medicine. A full list of Trendsetters, past and present, can be found at www.latinotrendsetter.com.

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NBA launches comprehensive Hispanic marketing initiative

Last week, the NFL refs announced penalties in Spanish for the benefit of the Hispanic Heritage Month celebration at the Miami Dolphins-New York Jets Monday Night Football game at Land Shark Stadium. The stadium took on a decidedly Latin flavor with a Calle Dolphins tailgating area; Gloria Estefan and Hank Williams Jr. singing a bilingual “Are you ready for some football?” in the MNF theme video; and Marc Anthony performing the national anthem.

Sports leagues certainly recognize the power of marketing to Hispanics. Today, the NBA announced its most comprehensive Hispanic marketing effort that encompasses all of its previous efforts, which have included Spanish-language radio broadcasts in 11 markets and Spanish language team Web sites, and new ones, including advertising, broadcasting and online components.

The league’s effort is called “éne•bé•a,” – or the Spanish pronunciation of ‘NBA,’ – and includes a dedicated Web site at www.nba.com/enebea, which currently features a story about the Miami Heat signing guard Carlos Arroyo (who is from Puerto Rico); advertising that features Heat guard Dwyane Wade along with Kobe Bryant and Pau Gasol on Spanish networks; and content on Spanish language social networking sites. There will also be special merchandise. NBA TV even broadcast the NBA Mexico game between the Philadelphia 76ers and Phoenix Suns in Spanish on Sunday.

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Fox Sports en Espanol Hits Ratings Home Run With 2009 World Series Coverage

LOS ANGELES, Nov. 10 /PRNewswire-HISPANIC PR WIRE/ -- Fox Sports en Espanol, the country's leading Spanish-language sports media platform, struck out the competition with its coverage of the recently concluded 2009 Major League Baseball World Series. The network's number one program during the ratings bonanza was Game Six of the World Series (Yankees vs. Phillies, 11/4/09), which delivered 261,000 Hispanics in the key P18-49 demographic. Overall, Fox Sports en Espanol finished with a 3.43 (1.74 P18-49) household coverage rating, up 81% in total households vs. its World Series coverage from 2008, and 240% over 2007.

"The only thing more exciting for us than this memorable Fall Classic is the fact that our loyal fans consistently tuned in to Fox Sports en Espanol for the best live coverage of the Series," said David Sternberg, General Manager of Fox Sports en Espanol. "This clearly validates our mission of providing the most important sporting events, with the best analysis, of any Hispanic sports network."

The results were strong for FSE's advertisers, as well, with the network over-delivering across all demographics and surpassing its three-year World Series average. Ratings for coverage of the entire Major League post season was up dramatically over last year, with the American League Championship Series drawing a total Hispanic household rating of .92 for P18-49 and 1.24 for men, vs. last year's .39 and .44 respectively. Overall, Fox Sports en Espanol maintained its position as the leading Hispanic sports network in the ratings for the second week in a row, averaging 73% more Hispanic P18-49 in primetime than its next closest competitor.

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Los Tigres del Norte Talk About Futbol Mexicano.

Degree Men – official sponsors of the Mexican National Soccer Team interviewed one of Mexico’s top bands ‘Los Tigres del Norte’ where they talk about Mexican soccer highlights and their favorite players.

You can see the interview here.

Lopez adds Latino hue to late-night

George Lopez has proved himself to be a concert headliner. The Richard Pryor disciple is equally popular on TV with his self-titled sitcom ending a healthy six-season run two years ago.

His next challenge? The 48-year-old comic is launching "Lopez Tonight," a late-night talk show that takes some inspiration from early '90s fave "The Arsenio Hall Show." During a recent phone call, Lopez promised a party atmosphere and a possible guest star from the U.S. Supreme Court on his show, which premieres tonight.

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Marketers Call for Multicultural Focus

If one way to outfox the economy is to stimulate growth, increasing the attention paid to multicultural or ethnic consumers is a smart strategy, according to speakers at the opening general session of the 99th annual conference of the Association of National Advertisers.

Neil Golden, senior vice president and chief marketing officer at the McDonald’s U.S.A. division of McDonald’s, devoted his presentation to what he called “leading with ethnic insights” – in other words, initiatives in multicultural markets can generate significant gains in sales and market share.

“The multicultural, ethnic segments are leading lifestyle trends,” Mr. Golden said.

Mr. Golden offered examples of how McDonald’s U.S.A. sells new products like the Angus Third Pounder and coffee drinks with campaigns tailored to groups like African-Americans, Hispanics and Asian-Americans.
For instance, a TV commercial for the Angus burgers shows a Hispanic man riding a bus enjoying his meal so much that he does not notice he has reached the end of the line and is sitting in an empty bus.

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Ad Shop Wins Fifth Consecutive Creative, Innovation Award in 2009

NEW YORK, Nov. 5 /PRNewswire/ -- Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, has been awarded a silver trophy at the renowned El Ojo de Iberoamerica Festival in Buenos Aires, Argentina.

Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a silver award for its Tecate "Disclaimer" spot, which is part of Tecate brand's 2009 multimedia campaign rolled out in April.

The award was bestowed on Wednesday (Nov. 4), the final day of the international creative festival that was held Nov. 2-4 at the Hilton Buenos Aires, Puerto Madero.

El Ojo is the latest in a string of recognitions for the celebrated Tecate "Disclaimer" spot, which captured a silver award in September at the 11th annual Advertising Age Hispanic Creative Advertising Awards in Miami and a bronze award from Argentina's Festival Iberoamericano de la Publicidad (FIAP) honoring the best advertising and production in Spanish.

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Ikea Begins Creative Review to Integrate General Market With Hispanic

NEW YORK (AdAge.com) -- Swedish furniture retailer Ikea, nearing completion of a media agency review, is now examining its creative roster of U.S. agencies in what it calls a move towards "integration of general market and Hispanic creative."

Ikea's 2010 catalog highlights new, lower prices throughout, surely an effort to attract cash-strapped consumers who have been delaying home purchases. The marketer has hired Boston-based Pile & Co., which has managed agency reviews for the retailer before, to assist with its "integrated communications" search.

"Ikea is evaluating all creative agency partners and identifying areas for improved communication effectiveness and efficiencies," said Leontyne Green, marketing manager for Ikea U.S. "Integration of general market and Hispanic creative could afford Ikea the best opportunity to develop breakthrough messaging and establish a more-integrated approach to marketing communications."

The marketer said it now partners with numerous creative agencies, citing Deutsch and Anita Santiago Advertising as specifically participating in the review.

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International Megahit 'Los Simuladores' to Debut in United States Exclusively on Cinelatino

MIAMI, Nov. 4 /PRNewswire-HISPANIC PR WIRE/ -- Los Simuladores (The Pretenders), the acclaimed television series from Mexico produced by Sony Pictures Television (SPT), will premiere in the United States on November 15 exclusively on the nation's leading Spanish-language movie channel, Cinelatino.

Shot entirely in high definition, the acclaimed production features a strong cast of prominent Mexican actors, including Tony Dalton (Matando Cabos, 13 Miedos, Sultanes del Sur), Arath de la Torre (La Parodia, La Hora de La Papa), Ruben Zamora (7 Dias, Pasion) and Alejandro Calva (The Producers, The Pillow Man, Sin Memoria).

Based on the popular Argentine series of the same name, Los Simuladores centers on the adventures of four operatives, trained and prepared to carry out sting operations. Far from solving "end-of-the-world" problems, they put their skills to work solving human-interest conflicts for their clients, including issues such as troubled marriages, dangerous loan sharks, swindling agents and broken hearts.

The team of Simuladores is made up of Mario Santos (Tony Dalton), the brain, who comes up with the plans; Emilio Vargas (Arath de la Torre), the chameleon, who plays different characters in the operations; Pablo Lopez (Alejandro Calva), the go-to man, in charge of logistics and all technical aspects; and Gabriel Medina (Ruben Zamora), the researcher, who finds all the necessary data for Santos to come up with the plans.

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Atlanta Day of the Dead Festival will debut on November 7th , 2010 at Atlantic Station

ATLANTA, Nov. 2 /PRNewswire/ -- Lanza Group announces its newest event, Atlanta Day of the Dead which will take place Sunday November 7th, 2010 in Atlantic Station from 11 a.m. to 5 p.m.

Atlanta Day of the Dead will educate, be interactive and will be a day long celebration of Mexican history, culture, music, and food. The event will feature continuous live performances by musical artists, vendor booths offering free product samples, arts and crafts, and authentic Latino foods, a highlight will also be the unique and colorful altars that local artists will create. The event will be produced by Lanza Group, LLC Atlanta's Hispanic marketing, public relations, and events leader. Atlantic Station Vice President, Marketing, Liz Gillespie stated; "We are pleased to be working with the Lanza Group, they have a strong understanding of the Hispanic market and a wonderful track record with Latino focused events that work. We are confident that this event will work well in Atlantic Station and will be of interest to all of our patrons."

"Dia de los muertos" or Day of the Dead is a traditional Mexican celebration that brings together family and friends. Lanza Group President Ralph E. Herrera added "Atlanta Day of the Dead was created with the goal of producing something new and exciting that the community at large can enjoy and learn from and that has not been done in the Atlanta market. As the Hispanic market continues to grow in Georgia, we felt the need to reach out and create a cross-cultural community event at one of the premier locations in Atlanta...beautiful Atlantic Station!"

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Rising NFL viewership signals cultural shift for Hispanics

It's Monday night, at the St. Petersburg Ale House, and at the bend of the bar by the front are Nicole Correa and Diana Nieves-Oake. They're watching Monday Night Football on some of the roughly three dozen flat screens spread around this place on Martin Luther King Street N.

Nicole is 41. Her parents are Cuban, but she was born in Connecticut and now she lives in St. Petersburg. She's a Bucs fan.

Diana is 37. She has a Puerto Rican dad and a Panamanian mom, and she lived in Seattle before she moved here. She's a Seahawks fan.

They're loud-cheering, score-checking, motorcycle-riding, double-tall-Captain-and-Coke-drinking football fans.

They're also part of a large and getting larger portion of the population in this country: watchers of sports on TV. NFL ratings so far this season are the highest they've been in 20 years.

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Popular Mega-Series 'Gabriel' Coming to DVD

MIAMI, Oct. 28 /PRNewswire-HISPANIC PR WIRE/ -- Spanish Broadcasting System (SBS) (Nasdaq: SBSA) and Echo Bridge Home Entertainment have entered into a distribution agreement to release the mega-series that captivated audiences worldwide, "Gabriel Amor Immortal," on DVD on Tuesday, February 9, 2010 at a suggested retail price of $29.99. This exclusive box-set will include all the episodes of the series, along with behind the scenes footage, deleted scenes including the famous love scene between Chayanne and Angelica Celaya that was too hot to show on television, and music videos featuring songs by Chayanne, and Jose Luis "El Puma" Rodriguez.

Nominated for 8 Suncoast Regional Emmy(R) Awards and produced by Megafilms and DirecTV Mas, "Gabriel" is the first scripted dramatic Megaseries filmed in high-definition with 3-D animation and special effects. The cast includes some of Spanish-language's most renowned actors such as: Chayanne, Angelica Celaya, Jose Luis "El Puma" Rodriguez, Laura Ferretti, Sebastian Ligarde, Julian Gil, Mirta Renee, Laura Zerra, Freddy Viquez, Juan David Ferrer, Alvaro Ruiz, Marcos Miranda, Camila Banus and the young singing sensation, Alexia.

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Hispanics Tune in and Help Raise More Than $633,000 for Kids With Cancer During 2nd Annual Promesa & Esperanza Radiothon Benefiting St. Jude

MEMPHIS, Tenn., Oct. 29 /PRNewswire-HISPANIC PR WIRE/ -- Hispanic radio listeners in more than a dozen cities tuned in to help fight against childhood cancer, raising more than $633,000 in cash and pledges during the 2nd annual 'Promesa y Esperanza' (Promise and Hope) radiothon to benefit St. Jude Children's Research Hospital(R). The two-day radiothon took place October 8 - 9 in Philadelphia, Charlotte, New Orleans, Providence, Norfolk, Durham, Nashville, Minneapolis, Kansas City, Louisville, Richmond and Springfield, Mass. Thousands of callers pledged their support for children who are fighting cancer and other catastrophic diseases at St. Jude, one of the world's premier pediatric cancer research centers.

Stations owned by Golden Door and Davidson Media Group (DMG) and its partner radio stations dedicated more than 30 hours of programming to further the mission of St. Jude by encouraging their listeners to pledge just $20 a month as an Angel de Esperanza (Angel of Hope). These donations help St. Jude maintain its promise that no child is ever denied treatment because of a family's inability to pay. Since opening in 1962, St. Jude has treated children from all 50 states and around the world.

The hospital's International Outreach Program (IOP) freely shares medical advancements achieved in the treatment of childhood cancer in developed countries to those with limited resources. As of June 2009, the St. Jude IOP program has partner clinics in 15 countries in Latin America and around the world, including Mexico, Guatemala, Honduras, El Salvador, Costa Rica, Venezuela, Ecuador, Chile and Brazil.

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Flock Releases Spanish Language Web Browser

Flock, the "social web browser" built on top of Mozilla's Firefox, has remained somewhat of a niche product despite its integrations with the most popular social networking sites on the web. Although its features should have made it a top product in our Facebook and Twitter-obsessed age, it has clearly remained on the sidelines of the web browser market.

Today, Flock is trying a new strategy. The company plans to extend itself beyond the "social" niche by trying to find a home in an entirely different one: the Hispanic web. To tap into this new audience, Flock is releasing a Spanish-language web browser in partnership with Univision Interactive Media, the top Spanish-language media company in the U.S.

Flock's Univision-Branded Browser
According to Flock's VP of Business Development and Marketing, Dan Burkhart, there are now more than 22 million Hispanics online and the market's growth will continue to outpace that of the English-speaking web for the foreseeable future. Although social networking sites have released Spanish-language versions - for example, latino.myspace.com - he notes that there are "few if any social enabling applications that have made the investment to serve this important market." The Hispanic audience also actively engages in social networking activities. More than 40% visit sites like Facebook, MySpace and Twitter on a daily basis. Thanks to Flock's built-in social networking features, says Burkhart, that audience can now stay connected to those sites and to popular content from Univision.com.

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Marc Anthony Sets New Milestone at Miami's American Airlines Arena

CHICAGO, Oct. 26 /PRNewswire-HISPANIC PR WIRE/ -- Cardenas Marketing Network (CMN) announced that its concert Saturday night, featuring salsa sensation Marc Anthony at Miami's American Airlines Arena, drew a standing-room only crowd of 15,000 and garnered gross box office receipts of $1.2 million, becoming the single highest grossing Hispanic act ever at the renowned venue.

As a way to recognize this impressive achievement, American Airlines Arena will be presenting Anthony with a special award after the artist helped bring more than 125,000 fans at the arena through 10 shows during the last three years. The combined shows generated a total gross of $9.3 million.

A fixture in the fast-growing Latin pop culture, Anthony's seemingly tireless energy was confirmed yet again Saturday night, as the 41-year-old crooner offered another electrifying performance during the two-hour star-studded show. The New York native belted out some of his greatest hits including "Hasta Ayer," "Hasta Que Te Conoci," and "Te Conozco Bien" in his usual seductive, powerful voice.

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George Lopez and TBS Get Ready to Change the Late-Night Landscape with Exciting New Series LOPEZ TONIGHT

ATLANTA, Oct. 23 /PRNewswire-HISPANIC PR WIRE/ -- The late-night landscape is about to get a jolt of electricity when comedian and actor George Lopez headlines an all-new talk show for TBS. LOPEZ TONIGHT - from 2.2 Productions, paraMedia Inc. and Telepictures Productions - will bring the excitement back to late night with a party atmosphere and a high-energy crowd. Lopez, Jim Paratore (The Ellen DeGeneres Show, The Bonnie Hunt Show) and Mike Gibbons (The Late Late Show) serve as the executive producers for LOPEZ TONIGHT, which will air on TBS Monday through Thursday at 11 p.m. (ET/PT), beginning Nov. 9.

LOPEZ TONIGHT will include guests from the worlds of entertainment, sports, pop culture and politics. The show will feature a street-party feel, with pumped-up music, audience interaction and a format that is open to change each day. Lopez cites The Arsenio Hall Show as one of his biggest influences. "It's time to get back to the kind of show that is fun for everybody to watch," he said.

While high-energy, Lopez's new series will feature a casual environment that invites guests to engage fully with the crowd, giving audience members the chance to interact with the guests, ask questions and walk away feeling as though they've experienced something new.

"There are enough heavy things going on every day that you should be able to sit down late at night, have a drink, relax and enjoy a party on television," Lopez said. "This is also going to be a place that includes everyone. There's a natural energy with everybody being there."

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Nation's Top Amateur Soccer Players From 'El Sueno De Tu VIDA' in Second Annual Verizon Wireless National All-Star Game

LOS ANGELES, Oct. 12 /PRNewswire-HISPANIC PR WIRE/ -- Eighteen of the nation's top amateur soccer players will participate in the Second Annual Verizon Wireless National All-Star Game for the chance of a professional contract. "El Sueno de tu Vida" 2009 national finalists will face Mexico's famed Club America's reserves at California State University's Titan Stadium in Fullerton on October 24 at 7pm. Produced by Alianza de Futbol Hispano, in partnership with Verizon Wireless, Fox Sports en Espanol, and Sears, the dream match is the culmination of a seven month, ten-city talent search.

"On the heels of our most successful edition of the 'El Sueno de tu Vida' talent search to date, this year's star-studded All-Star Game will not only delight fans of the game but will also bring some of the country's most promising amateur talent that much closer to fulfilling their dream of a professional soccer career," said Alianza de Futbol Owner Brad Rothenberg. "Thanks to the long-standing commitment of our sponsors and partners, Alianza de Futbol and 'El Sueno de tu Vida' will continue to reign as the nation's preeminent Hispanic soccer talent competition."

The All-Star Game will be broadcasted nationally by Fox Sports en Espanol with a half-hour pre-game special on Sunday, October 25, at 3:30pm EST (12:30pm PST). Additional Alianza de Futbol sponsors include The Hispanic College Fund, Monster Energy and Southwest Airlines.

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CNN partners with Time Warner Cable Texas to host advance screening of CNN Presents: Latino in America documentary series

SAN ANTONIO, Oct. 12 /PRNewswire-HISPANIC PR WIRE/ -- CNN, in partnership with Time Warner Cable Texas, chose San Antonio as one of its cities to host an advance screening and Q&A panel discussion of its new documentary series CNN Presents: Latino in America reported by CNN anchor Soledad O'Brien. Moderated by CNN en Español business anchor Gabriela Frias, the event was held at the Institute of Texan Cultures on October 5, 2009. Panelists included: City of San Antonio Mayor Julian Castro; The Honorable Chief Justice Alma L. López, Fourth Court of Appeals (retired); The University of Texas at San Antonio President Ricardo Romo, Ph.D.; San Antonio Hispanic Chamber of Commerce President/CEO Ramiro A. Cavazos and CNN Productions Producer Emily Probst. The two-hour documentary series is set to air on CNN on Oct. 21 and 22, 2009 at 9 pm ET.

SOURCE Time Warner Cable

IAB to take part in LatinVision Convergence 2009 Digital & Social Media Conference, Oct. 14, in New York

Join the leaders of the IAB Hispanic Committee as they "Make the Case for Hispanic." AOL Advertising, Terra Networks, Vidal and Ford Motors will present case studies that showcase successful campaigns. This one-day event is a place to share and enhance a broader knowledge of industry's best practices to transform businesses and to better meet the demands of an increasingly mobile, fragmented and elusive target audience. For more information visit www.latinvision.com/conference.

Los Angeles Glows at Dudamel’s Inaugural Concert

LOS ANGELES — That Gustavo Dudamel began his tenure as the music director of the Los Angeles Philharmonic with a free concert last Saturday night at the Hollywood Bowl, a multicultural community love fest, will always be a point of pride for citizens here.

Mr. Dudamel’s much-anticipated official inaugural came on Thursday night at Walt Disney Concert Hall, a formidable program with Mahler’s First Symphony and the premiere of a new work by John Adams. This was a black-tie gala, complete with a red- carpet procession of celebrities and patrons, and a South American-themed post-concert dinner in a makeshift tent set up outside the hall, smack in the middle of South Grand Avenue.

For all of Mr. Dudamel’s innate abilities to connect with audiences and inspire young people, he was hired to conduct a major American orchestra. The 10-minute ovation that erupted at the end of the Mahler made clear that supporters of the Los Angeles Philharmonic are thrilled with their new 28-year-old music director. But this was an exceptional and exciting concert by any standard.

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Greater Philadelphia Cultural Alliance, Phila. Foundation announce diversity grants

Arts and culture groups in Philadelphia can receive grants up to $75,000 if they have a plan to bring more diversity to audiences and find repeat customers. The Engage 2020 Innovation Grants Program, launched by the Greater Philadelphia Cultural Alliance and the Philadelphia Foundation, has earmarked a total of $750,000 for one-year grants.

“Despite the many financial challenges facing cultural organizations, our research reveals excellent opportunities for expanded arts participation,” said Peggy Amsterdam, Greater Philadelphia Cultural Alliance president. “These grants deliver important venture capital for cultural groups looking to develop cutting-edge experiences for 21st century arts consumers.”

The nonprofits hope to tackle challenges addressed in a report released last month called “Research into Action: Pathways to New Opportunities.” The report, which was based on market research, offered 10 findings on how arts-and-cultural organizations could better engage the public.

The report found that, while attendance was high compared to the national average, two out of three new patrons did not return within 12 months. The study also cited the need for “children-friendly” attractions, as well as the importance of attracting nonwhite audiences, specifically African-Americans and Hispanics.

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Jose Luis Rodriguez, President & CEO, Hispanic Information &Telecommunications Network, Inc. Announces the launching of a new TV series "Enlace Cuba"

NEW YORK, Oct. 7 /PRNewswire/
On October 7, 2009, Jose Luis Rodriguez, President and CEO of Hispanic Information and Telecommunications Network, announced the preview and launch of a new HITN series; Enlace Cuba, a program series dedicated to artists living and working in Cuba.

"HITN is committed to developing programs that have far reaching impact on our society and provide an opportunity for exchange of ideas," Rodriguez said. "I believe that Enlace Cuba will serve as educational experience for our vast national audience. It will be the catalyst for better understanding and the beginning of exchange of ideas between two cultures. The first of other series dedicated to the arts, culture and society of Cuba, future programs will continue to provide greater opportunities for cultural exchange."

Enlace Cuba is an on-going HITN series that explores and documents current Cuban culture and society. The first series of seven programs capture the essence of visual artists living and working in Cuba. Future programs will explore the regional cultural and social manifestations current and post the revolution. The program will present actual events and topics developed within a historical and contemporary context.

The first broadcast is scheduled for Sunday, October 25th 2009 at 9 pm ET and continue every Sunday at the same time.

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FC Dallas and MLS honor Roberto Castillo with Hispano Distinguido award

FRISCO, Texas (Tuesday, Oct. 6, 2009) - FC Dallas and Major League Soccer awarded Roberto Castillo with the Hispano Distinguido award at halftime of Wednesday's game versus the New England Revolution at the Cotton Bowl. Castillo was the first Dallas/Forth Worth area-recipient of the award which is presented to the top Hispanic community leaders across the United States. In addition to the award, a $2,000 donation will be made in Castillo's honor to the charity of his choice.

Castillo, born in Monterrey, Mexico is the founder and president of Liga Pan American Soccer Association and is considered a pioneer of amateur soccer in the Dallas/Fort Worth area.

FC Dallas and MLS nominated candidates to the MLS Latin American Advisory Board (LAAB) for review and selection for the award. Nominee criteria included involvement in the community, projects and outreach, growing the sport of soccer in their local market, and supporting the local MLS team. Castillo was unanimously approved on his merits within the local soccer community.

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Enter to Win a Breakfast With Despierta America's Karla Martinez and a Magical Trip for Four to a World-Famous Orlando Theme Park

MINNEAPOLIS, Oct. 6 /PRNewswire/ -- If you love breakfast and speak Spanish fluently, Bisquick® and Heart Smart Bisquick® want to give you a shot at winning a family vacation of a lifetime - a magical, three-day, two-night, all-expense-paid trip for four to a world-famous theme park in Orlando, Florida. The vacation - the sole prize of a Bisquick®-sponsored Spanish-language sweepstakes, which begins this week - includes an unforgettable breakfast on site with Despierta America co-host Karla Martinez. All you have to do is describe your family's favorite breakfast moment in one, simple Spanish sentence.

Why Spanish? Because the winners will be featured on Spanish-language television broadcasts and interviewed by other Spanish-language media. The sweepstakes is the second one of its kind in two years in which breakfast with Ms. Martinez is part of the prize - the result of an innovative partnership first announced last year by Univision Communications Inc., the nation's leading Spanish-language media company, and General Mills Inc., a leading global manufacturer and marketer of consumer food products. As part of the partnership, Ms. Martinez stars year-round in a series of 30-second vignettes that provide viewers with cooking and nutrition-related tips, each featuring one of 14 participating General Mills brands including Bisquick®.

Last year's winners were treated by Bisquick® to a private brunch with Ms. Martinez at Miami Beach's famous Fontainebleau Hotel and Resort. Wishing to emphasize a family vacation, this year the brand decided to give out one prize instead of five, and make it for a group of four persons. "It just made sense to us, since Bisquick® Pancakes are a breakfast favorite primarily shared by the family; it certainly was in la casa Alcocer when I was growing up," said Dominic Alcocer, Bisquick® Associate Brand Manager.

The sweepstakes runs through Feb. 28, 2010, and can be entered in three different ways: online, via text message and through regular mail. There's no purchase necessary and participants may enter once per day during the promotion period regardless of the method of entry. The lucky winner will be chosen randomly and will be notified on or about March 15, 2010.

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Hispanic Public Relations Association(R) Awards Best Campaigns at 25th Anniversary Celebration

LOS ANGELES, Oct. 5 /PRNewswire-HISPANIC PR WIRE/ -- The Hispanic Public Relations Association (HPRA) will celebrate its 25th anniversary on Thursday, October 8 5:30 p.m. to midnight, at the Hollywood Highlands, 6801 Hollywood Blvd., Hollywood, California. The evening's theme, "Twenty Five Years in Action," will highlight the early years with participation by the organization's founders. Founding members David Garcia, Myrna Gutierrez, and John Echeveste, will come together two and half decades later in a tribute to the organization's success.

"We're proud of the twenty-five year legacy HPRA has established and the quality of Hispanic practitioners we've fostered," said Ivette Zurita, Association President. "HPRA was formed to elevate the stature and promote the development of Hispanic public relations professionals. We continue to do that and will celebrate at the PRemio Awards."

Thousands of dollars in scholarships will be awarded to Hispanic students during the program. The PRemio Awards will recognize three leaders. Roxana Lissa, CEO and founder of RL Public Relations and Marketing, an independent bicoastal Hispanic PR agency, will receive the HPRA individual public relations practitioner of the year award. Abelardo de la Pena, Jr., will be honored as journalist of the year for his accomplishments as editor and publisher of LatinoLA.com in addition to his work and collaboration in the national think tank, Iconoculture. And McDonald's(R) will be recognized as a leading corporation dedicated to the Hispanic community for its ongoing local and national programs.

As the nation's leading Hispanic public relations association, the night will also celebrate the year's best in national public relations campaigns. The best programs from leading national PR agencies and corporations, tailored specifically to the Hispanic community, will be honored. Due to the success of last year's introductory awards program, this year HPRA expanded the categories. This is ever important because, unlike other organizations, HPRA does not lump all Hispanic programs and campaigns into one category. It identifies that different programs have different audiences, even budgets, and need to compete and be judged separately.

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Chrysler Group LLC Named to Hispanic Business Magazine's Diversity Elite 60

AUBURN HILLS, Mich., Oct. 5 /PRNewswire-HISPANIC PR WIRE/ -- Chrysler Group LLC has been named to Hispanic Business magazine's Diversity Elite 60, a list of the nation's top organizations that promote and model diversity in the workplace.

The 60 organizations included on the Diversity Elite 60 are ranked according to their performance on more than 32 variables that measure a company's commitment to Hispanic hiring, promotion, marketing, philanthropy and supplier diversity. To compile its 2009 Diversity Elite Scorecard, Hispanic Business received input from top Fortune 1000 companies, American subsidiaries of Global 500 companies, and large U.S. public and private companies. Chrysler Group ranked 18th on the list of 60 leading organizations and was the highest ranked automaker in 2009.

According to Hispanic Business, companies on the Diversity Elite 60 list went well beyond workforce diversity initiatives and implemented strategies to reach more hispanic customers and increase their businesses with minority- and hispanic-owned suppliers. "Companies on the list met or exceeded criteria in diversity measures including: board and leadership, recruitment, retention and promotion, marketing and community outreach and supplier diversity," Hispanic Business noted.

"This recognition is validation of Chrysler Group's enterprise-wide approach to diversity," said Lisa J. Wicker, Director - Talent Management, Global Diversity and Leadership Development, Chrysler Group LLC. "Chrysler Group is gratified that Hispanic Business has joined Working Mother and the Human Rights Campaign Foundation in appreciating the value and substance of our commitment to developing one united, diverse team at our Company."

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Almap BBDO Reigns Again as the Most-Awarded Shop in Latin America

BUENOS AIRES (Adlatina.com) -- Brazil's Almap BBDO is the most-awarded agency in the Spanish and Portuguese-speaking world for the sixth year in a row, according to the new 2009 Crema ranking, compiled annually by Adlatina.

The Sao Paulo agency was the only shop to win prizes at all seven of the international ad festivals used by Adlatina to calculate the ranking: the Cannes Lions festival, the One Show, the U.K.'s D&AD, the London International Advertising awards, the Clios, regional Buenos Aires-based Latin American festival FIAP and Spain's El Sol.

In this year's Crema ranking of Ibero-American agencies, Argentina's Del Campo Nazca Saatchi & Saatchi moved up to the No. 2 slot from sixth last year, and the No. 3 agency, Leo Burnett Portugal, came out of nowhere after not even making the top 25 in 2008. The Portuguese agency's success was due to several campaigns, including the Amnesty International spot "Everybody Is Against Everybody" and a promotion for the Red Cross that the international juries favored.

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Online Advertising Targets Dynamic U.S. Hispanic Market

Washington - U.S. companies are fashioning online advertising strategies aimed at an American Hispanic population of 47 million people that is increasingly wired to the Internet and other technologies, several market analysts say.

Gisela Girard, chairman of the Virginia-based Association of Hispanic Advertising Agencies (AHAA), said more than 50 percent of U.S. Hispanics are Internet users, and that share is projected to increase. Among race/ethnic groups, Hispanics rank second to the white population in Internet use.

According to Tamara Barber, a data analyst for Forrester Research Inc., in Cambridge, Massachusetts, Hispanics will come online faster than any other demographic group over the next five years. The Hispanic online market will grow twice as fast as the overall U.S. online population, she said.

Hispanics historically have been "trendsetters in defining media-consumption habits" in the United States, Girard said, and companies that advertise online "in a compelling and culturally relevant manner" will see results with Hispanic consumers.

Barber agrees that advertising on the Internet and via other technologies is a "viable and necessary way" to reach Hispanics. She said marketers should think "cross-culturally" and use English and Spanish in ads. U.S. Hispanics, she said, consume much online content in English, but many also switch between English and Spanish.

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Mattel Reveals New 'Dora Links' Doll

NEW YORK, Sept. 29 /PRNewswire-HISPANIC PR WIRE/ -- After months of anticipation, Mattel, Inc. (Nasdaq: MAT) revealed the new Dora Links doll today for girls ages 5 - 8, as the complete line of Dora's Explorer Girls dolls and accessories hits store shelves. The new age-appropriate, 13-inch doll, featuring Dora as an older girl, is an exciting addition to the existing Dora the Explorer preschool TV program and product lines -- and is infused with the Dora the Explorer 'difference': adventure, friendship, learning, empowerment and teamwork. Now Dora and her four new friends solve mysteries and work together in their online world at http://www.doralinks.com.

"We're thrilled to present the new Dora Links doll," says Mattel vice president, marketing, Gina Sirard. "The entire Dora's Explorer Girls collection speaks to the way older girls want to play today, while including all the cool, empowering attributes that have made Dora such a global and groundbreaking phenomenon."

Dora Links, the cornerstone of the new Dora's Explorer Girls collection, is an interactive, computer-compatible doll. Dora and her four best friends -- Naiya, Emma, Kate and Alana -- live in the robust online world of Puerto Verde, a fictional beachside city, where the girls go to school, get involved in their community, help friends, and work together to keep their home clean and green.

"Dora's Explorer Girls is an appealing and engaging expansion of one of the most popular preschool franchises of the past decade," says Chris Byrne, content director, TimetoPlayMag.com, aka The Toy Guy(R). "Combining beautiful styling, age-appropriate stories and a delightful way for girls to grow up with a best friend, this innovative brand extension also provides diverse on- and offline play options, adding to its appeal and relevance to older girls."

Dora Links offers an exciting innovation in computer-connected play -- appealing to a new generation of technologically savvy kids. As girls play online, they can customize their doll and watch as she magically transforms right before their eyes.

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Burger King Corp. Kicks Off Its Annual FÚTBOL KINGDOMSM National Tour and Debuts the BK FÚTBOLADORES™

MIAMI--(BUSINESS WIRE)--Burger King Corp. (NYSE:BKC) kicked off its second annual FÚTBOL KINGDOMSM national tour, a series of innovative street-level fútbol events. The tour made its first stop in Denver, Colorado this past weekend and will travel to seven more markets across the U.S. through November 2009. This year’s tour also marks the debut of the BK FÚTBOLADORES™, a team of soccer exhibitionists created exclusively for the BURGER KING® brand and FÚTBOL KINGDOMSM.

“Burger King Corp. is committed to engaging Hispanic consumers in a meaningful and relevant way,” said Alexandra Galindez, director, multi-cultural marketing for BKC. “In its second year, FÚTBOL KINGDOMSM showcases an extremely popular piece of Hispanic culture that is both fun and promotes an active lifestyle. We encourage participants of all ages and skill levels and their families to join us for an interactive day of fun and free entertainment.”

Master of Ceremonies George X will host FÚTBOL KINGDOMSM in all eight markets. With more than 13 years of broadcasting experience, George X is one of the leading sports and entertainment personalities in the U.S. Hispanic market, serving as host of the award-winning soccer reality show “RETRO FINAL NISSAN” on FOX Sports en Español and as the Spanish voice of ESPN’s X Games coverage.

What’s Happening at FÚTBOL KINGDOMSM

The free events provide families and soccer enthusiasts with a unique and exciting experience. The FÚTBOL KINGDOMSM center court will feature the BK FÚTBOLADORES™ freestyle show along with interactive head-to-head demonstrations.

Surrounded by an array of thrilling challenges and activities, attendees will have the opportunity to participate in skills challenge areas of DOMINA COMO REY™ (ball control); LOS REYES DEL BALON™ (speed); and Mata Penales (blocking ability). All of these activities will be accompanied by non-stop, high-energy music. In addition, $1 Double Cheeseburger and Dr Pepper® product sampling will be available while supplies last at the BK® mobile kitchen, sponsored by Boost Mobile.

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The Incompleted Ad. (This is genius)

To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo created an ad of such genius, even Bill Hicks would be impressed.

You open up a magazine, browse as normal, flickering through the ads as you do until you come across a quite simply gorgeous blonde with blank white spaces around her naughty bits.

You frustratingly look around the ad for an explanation and read:

To complete this ad send AXE to 2345 after 9 pm.

The moment the text is received, an MMS is sent to your mobile with the rest of the ad. Placed over the page, which of course you would do, suddenly makes you and the ad feel complete. Like I said, genius.

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StoryCorps Launches Historias - A Groundbreaking Initiative To Create One of the Largest Collections of Latino Stories Ever Recorded in the USA

WASHINGTON, Sept. 24 /PRNewswire-HISPANIC PR WIRE/ -- The renowned nonprofit oral history project StoryCorps today launched Historias, a new initiative to record and preserve the experiences of Latinos throughout the United States and Puerto Rico. Historias, which means 'story' in Spanish, will capture and celebrate the diversity of Latinos and their culture. The interviews are informal conversations between family members or close friends who share their life experiences and stories with one another.

"Since StoryCorps first started its work in 2003, the aim has been to create a growing portrait of who we are as a nation. At 50+ million strong, Hispanics represent 15 percent of the U.S. population and are the fastest-growing segment, which is why it is so important that we record and preserve their stories," says StoryCorps Founder and President Dave Isay.

StoryCorps Historias is funded by the Corporation for Public Broadcasting (CPB). "StoryCorps underscores that everyone has a story and each story counts," said Patricia de Stacy Harrison, President and CEO of CPB. "It is one of the most innovative and authentic initiatives made possible by public service media and CPB is very proud to fund Historias."

To ensure that Latino voices are made accessible to future generations, Historias interviews will be archived at the American Folklife Center at the Library of Congress. Selected interviews will air on Latino USA, an English-language news program broadcast in 31 states, NPR's Morning Edition and public radio programs across the country.

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Dudamel: The Great Brown Hope

Aside from their musical brilliance, Esa-Pekka Salonen and Gustavo Dudamel would, on the surface, seem to have little in common. Salonen is the cool, cerebral Finn; Dudamel the hot, passionate Venezolano. But what they share is the experience of taking the reins of the Los Angeles Philharmonic at outrageously young ages — and the challenges that come with the prestigious appointment.

Salonen was 34 when he took over in 1992; Dudamel is — good grief — 28 as he grabs the Philharmonic’s baton. They were both shrewd choices, perfect fits for the culture of youth that has long defined Los Angeles. But the Philharmonic is betting on Dudamel to do more than lower the average age of the orchestra’s patrons — a big enough challenge in itself.

The Dude is the Great Brown Hope in the biggest, brownest metropolis north of Mexico City. The question is whether Dudamel can turn L.A.’s Latino population — particularly its vast middle class — into symphonygoers. There are already signs of a new approach: The city is blanketed with bilingual billboards and bus-bench ads, and the Philharmonic’s Web site now features a tour of Walt Disney Concert Hall in Spanish.

“Our goal is to engage [Latinos] and create awareness of the L.A. Philharmonic,” says Shana Mathur, vice president of marketing and communications for the orchestra. “Gustavo is the greatest vehicle for developing that relationship. Even if he wasn’t here, as an organization we would have to come to this point. Any arts organization, regardless of programming content, needs to start thinking of this population — how we address and talk to Latinos.”

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The Latin Recording Academy(R), Eventus and Univision on Beat With the Latin GRAMMY(R) Street Parties

MIAMI, Sept. 23 /PRNewswire-HISPANIC PR WIRE/ --The Latin Recording Academy(R), Eventus and Univision announce the schedule and talent roster for the 2009 Latin GRAMMY(R) Street Parties. Currently in its seventh year, the "Street Parties" kick-off in West New York, New Jersey between 54th Street and 60th Street on Boulevard East on Sept. 27. The festivals will continue on to Chicago on October 4th; South Florida on October 11th; Los Angeles on October 18th; Dallas on October 25th; and for the first time in Latin GRAMMY Street Parties history, the festival will take place at the Freemont Street Experience in Las Vegas, the host city of this year's awards show.

This month-long celebration highlights the enthusiasm, excellence and diversity of the U.S. Hispanic communities and will culminate with the anticipated 10th Annual Latin GRAMMY Awards, set for Nov. 5 at the Mandalay Bay in Las Vegas, which will be broadcast live on the Univision Network from 8 - 11 p.m. ET/PT (7 p.m. Central).

"As we celebrate a decade of history, we are thrilled to continue to bring the excitement of the Latin GRAMMY to local communities across the country and celebrate the road to Latin music's night of excellence," said Gabriel Abaroa, President of The Latin Recording Academy. "These festivals, through the power of music, allow us to create a bond between music lovers and the Latin GRAMMYs and we look forward to another successful festival season."

The Street Parties capture the excitement surrounding the Latin GRAMMY Awards by offering an interactive backdrop for attendees to experience live entertainment, sponsor display areas, and product sampling. This leading national Latin music festival series will continue to feature performances by some of Latin music's hottest artists, while serving as a launching platform for emerging talent representing various genres, including reggaeton, regional Mexican, pop, spanish rock, and tropical to name just a few

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Puerto Rican Comedy Star to Launch New Show on WAPA Television and WAPA America

MIAMI, Sept. 22 /PRNewswire-HISPANIC PR WIRE/ -- Famous Puerto Rican comedian Sunshine Logrono returns to television with a new weekly comedy show that will air in the United States exclusively on WAPA America, the U.S. cable network arm of the leading broadcaster in Puerto Rico, WAPA Television.

The new hour-long program, titled "Sunshine Remix," will air live on WAPA Television on Wednesdays at 9 p.m. ET and on WAPA America on Sundays at 9 p.m. ET.

With more than 30 years of experience as an actor, radio announcer, television host, singer, comedy writer and comedian, Sunshine Logrono is one of Puerto Rico's most celebrated personalities. Sunshine was host of his own comedy show, "Club Sunshine," that taped in the WAPA studios and aired on WAPA Television for 10 seasons.

"'Sunshine Remix' represents a mix of music, comedy, interviews, reality segments and other surprises that we will integrate on a weekly basis," said Sunshine Logrono, the creative force behind the show.

"Sunshine Remix" will tape in front of a live audience from the Ambassador Theater ("Teatro Ambassador," in Spanish) in the San Juan district of Santurce, Puerto Rico. Based on Sunshine's creativity and humor, "Sunshine Remix" will feature other popular Puerto Rican artists, including Marian Pabon, Albert Rodriguez, Jazmin Caratini, Wanda Sais, Danilo Beuchamp, Francis Rosa and Alejandro Santiago, among others.

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Top Honors for Best of Show Were Awarded to Lapiz and LatinWorks at the 11th Annual Advertising Age Hispanic Creative Advertising Awards

MIAMI, Sept. 21 /PRNewswire-USNewswire/ -- Procter & Gamble's Pepto-Bismol TV campaign "Love and Hate" by Lapiz won Best of Show/Campaign with two TV spots showing food behaving badly with the message "Don't let the food you love hurt you." Lapiz also won a gold and a silver award for the individual spots "Empanada" and "Cheesecake."

Cine Las Americas picked up Best of Show/Single Ad for "Estratosfera", a spot that promoted a Latin film festival by featuring a delusional speech by former Argentine president Carlos Menem promising to create space shuttles to make the point "If this is our reality, imagine our films." Other LatinWorks ads from the same campaign, all featuring zany but genuine footage from Latin American leaders' speeches, won silver and bronze prizes for radio spots "Muro" about Mexico and "Coca" (Venezuela) and a TV silver for "Fujishock" (Peru).

LatinWorks also won a silver award for Mars' Starburst spot "Llama," and two silver magazine and one newspaper bronze prizes for Active Life's campaign against childhood obesity featuring fat toys. Lapiz also won a gold prize for Partnership for a Drug-Free America, and a bronze for Chase bank.

The winners were announced at an awards show September 18th in Miami at the Gusman Center for the Performing Arts, and will be featured in a special report in Advertising Age magazine Sept. 21. All the winning work can be seen on Adage.com. Ad Age conducts the Hispanic Creative Advertising Awards in partnership with the Association of Hispanic Advertising Agencies (AHAA).

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State Farm Insurance Has Its Eye on the 2010 World Cup

New York” With the 2010 U.S. Census around the corner, many advertisers are looking to see what that survey says about the growth in Hispanic demographics.

One of those advertisers is State Farm Insurance, the nation's largest insurance provider and a huge television advertiser. State Farm spends approximately $60 million a year in Hispanic media, according to Nielsen Media Research.

Like all advertisers, State Farm has been reviewing ad strategy in the wake of the recession, advertising director Ed Gold told an industry forum last week. But the insurer is still willing to pay a premium for ads that have a lasting impact or meet its specific needs, he said.

It is kind of like auto insurance, who doesn't want a good deal? Gold said during an interview session with Broadcasting & Cable magazine business editor Claire Atkinson. But the cheapest option is not always the best option. Sometimes you pay a premium for what works better.

Those options could include big-tent events, which attract huge groups of viewers. One of those that State Farm is eyeing is the 2010 World Cup soccer tournament, the finals of which will be televised by ESPN and its sister networks, as well as Univision, next summer.

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Ad Shop Wins Gold, Silver for Tecate Light TV Spots, Silver for Tecate Radio Spot

MIAMI, Sept. 18 /PRNewswire/ -- Adrenalina, a leading advertising and
marketing agency that is part of the MDC Partners network, has been awarded a
gold and two silver trophies at the 11th annual Advertising Age Hispanic
Creative Advertising Awards in Miami.

In a first for the ad shop, Adrenalina captured the most prestigious award in
the television category, winning a gold for best campaign for its Tecate Light
"Papas Aguador" spot and winning a silver award in the TV category for Tecate
Light's "Papas Medias de Seda" spot.

Both Tecate Light TV spots are part of the 2009 multiplatform campaign mounted in May.

Tecate also picked up a silver award in the radio category for its
"Disclaimer" radio spot, which is part of Tecate's 2009 multimedia campaign
rolled out in April.

"We don't just make TV, radio ads and billboards, we create emotions that
spark conversations in the lives of our consumers every day. Today, thanks to
my powerful team-all men and women with caracter-together we celebrate the
beginnings of a cultural movement in advertising that realistically portrays
the values and perseverance of those who have come here in search of a better
life," said Manuel Wernicky, president, chief ideas officer and managing
partner, Adrenalina.

Wernicky and Paco Olavarrieta, Adrenalina's chief creative director, accepted
the creative award Friday evening (Sept. 18) on behalf of the ad and marketing
services shop and the strategic force at Heineken USA led by Carlos Boughton,
brand director.

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Macy`s Celebrates Hispanic Heritage Month in Style

NEW YORK--(Business Wire)-- This fall in celebration of Hispanic Heritage Month, Macy`s (NYSE:M) will be filled with the vibrancy and influence of Latino culture as we celebrate
"Encanto Latino." Macy`s in partnership with IMUSA® will bring renowned chef,
George Duran, of the Food Network show "Ham on the Street" along with Carolina
Buia and Isabel González, authors of Latin Chic to select Macy`s stores across
the country to share with customers their unique takes on Latin flavor from food
to fashion.

"Macy`s understands and values the deep heritage and influence Latinos have
contributed to our nation. Annually we honor these accomplishments with
activities that showcase and celebrate the richness and excitement of Latino
culture. Our Encanto Latino events are just one of the ways we shine a spotlight
on Latino culinary traditions, style, decorations, music and much more," said
Martine Reardon, Macy`s Executive Vice President of Marketing.

During Hispanic Heritage Month, Macy`s will host a variety of culinary events at
select stores across the nation including locations in Houston, San Antonio,
Chicago, New York City, Miami, Los Angeles, and San Diego. Chef, George Duran,
will demonstrate some of his most popular Latino dishes using IMUSA cookware, a renowned brand known for its superior quality.

"There is nothing more that I love to do than to share my Hispanic heritage.
Being able to do it with Macy's and IMUSA is a dream come true. Macy's is the
destination for all the best kitchenware that fits your lifestyle. I'm very
excited to travel across nation to inspire the public to begin cooking Latin
foods in an environment where they know they get quality products and service,"
expressed the energetic and charismatic George Duran.

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ESPN, NFL Campaign Honors Hispanics

In celebration of Hispanic Heritage Month and to highlight the influence of Hispanic players in the National Football League, ESPN and the league this week are launching "Let's Continue Making History," a multiplatform campaign.

The effort will roll out across several ESPN and ESPN Deportes platforms, including television, radio, print and online.

The campaign, which aims at highlighting the successes of Hispanic NFL players, includes a series of television spots featuring ESPN Deportes commentator Álvaro Martin and former NFL kicker and Super Bowl champion Raúl Allegre. In one spot, Martin and Allegre are seeing walking together across a virtual football field, in which one can see images of such Hispanic NFL players as Miami Dolphins wide receiver Greg Camarillo, Atlanta Falcons tight end Tony González and rookie New York Jets quarterback Mark Sanchez.

The campaign is the latest in a series of efforts by the NFL to grow its Hispanic fan base, which has increasingly tuned in to watch what it calls "Fútbol Americano." According to Nielsen Media Research, 28.5 million Hispanics watched the NFL during the 2008 season (August 2008 through February 2009.)

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Ad spending 2009: Even media is buying less media

How brutal is the advertising market? Even big media isn't spending as much on big media.

Advertising tracker TNS Media Intelligence this morning issued the grim news that ad spending plummeted 14.3% to $60.87 billion during the first six months of 2009 compared with the first half of 2008. The second quarter of 2009 became the fifth consecutive quarter to post year-over-year declines.

Among those cutting back on advertising was media itself. Walt Disney Co., News Corp. and Time Warner Inc. all reined in ad spending in the first half of the year. Spending by Time Warner was down 11.1% to $574.3 million; Disney expenditures were down 11.7% to $517.6 million; and News Corp. cut its ad spending by 6.9% to $672.3 million.

The cuts were partly because their movie studios released fewer films in an effort to lower marketing costs. TNS said that General Electric Co., which owns NBC Universal, was the only media firm to boost its advertising budget for the first six months of 2009, raising it by 5.1% to $548.3 million.

Not surprisingly, automotive, financial services, real estate, tourism and retail businesses took a cleaver to their marketing budgets. Even spending to promote basics such as food and candy was down. Oh Henry!

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Borden Celebrates Elsie the Cow's 70th Birthday

DALLAS, Sept. 15 /PRNewswire/ -- Happy 70th birthday, Elsie! Borden Milk is pulling out all the stops to honor America's favorite spokescow this fall with a celebrity celebration, including free music downloads and a new children's book honoring America's iconic bovine. Selena Gomez, star of Disney's "Wizards of Waverly Place," will make a guest appearance at Elsie's private birthday party at the State Fair of Texas to lead the singing of "Happy Birthday" and offer a toast to the famous cow with the smiley brown eyes.

"I grew up with Borden and have always been one of Elsie's number-one fans," said Gomez. "I am excited to help her celebrate her birthday and remind kids that Borden milk is a cool, fun drink that helps keep you fueled and ready for whatever you're up to in your life."

Leading up to the birthday bash, Borden Milk will offer free music downloads from Selena Gomez & The Scene's debut album Kiss & Tell. To help further commemorate the occasion, Borden is publishing a limited edition children's book about Elsie as part of its commitment to early childhood literacy and in support of Reading is Fundamental (RIF).

"Borden is excited to celebrate Elsie's 70th birthday in the spotlight and we're honored to have Selena Gomez and RIF help make it a true birthday bash," said Rick Beaman, President of Borden. "We want to take this special opportunity to honor Elsie and thank everyone for having her be a part of their families for so many years."

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General Mills Hispanic Marketing Platform Renews Partnership with Univision

MINNEAPOLIS, Sept. 14 /PRNewswire/ -- General Mills Inc., one of the world's
leading food companies, has renewed its successful partnership with Univision
Communications, the country's leading Spanish-language media company, and will
continue to expand the reach of Que Rica Vida, its Hispanic marketing
platform, through on-air vignettes, online and mobile elements and special
cooking presentations. Que Rica Vida(What A Good Life) is General Mills'
popular Spanish-language lifestyle magazine and website, and the cornerstone
of the company's four year old, multi-brand Hispanic marketing initiative.

Karla Martinez, co-host of Univision's morning show, Despierta America, (Wake
Up, America) will continue to act as official spokesperson for the Que Rica
Vida partnership with the network. This year, she will participate in yet
another Bisquick(R)-sponsored sweepstakes. The winner will receive a trip for
four to a world-famous theme park in Orlando, Florida, including an on-site
breakfast with Ms. Martinez. The charismatic television personality will also
star once again in a special series of 30-second vignettes that will be aired
on Univision, providing viewers with cooking and nutrition-related tips
featuring the Que Rica Vida participating General Mills brands.

As part of Que Rica Vida's increasingly important on-air and on-line
resources, General Mills has also added two new chefs to its Cocina Hispana,
the Hispanic section of its iconic Betty Crocker Kitchens. The talented new
additions, Cristina Martin del Campo and Doreen Colondres, will assist
Executive Chef Adriana Amione in preparing new Hispanic-inspired recipes using
General Mills brand products. Both chefs will appear on Univision's Despierta
America morning show throughout the year to demonstrate the new recipes and
will help judge Que Rica Vida's new online recipe contest, "La Receta De Mi
Cocina" (My Kitchen's Recipe), which will be kicked off in the coming weeks.
They will also blog on a regular basis on www.QueRicaVida.com.

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Walmart Helps Even More Hispanics Achieve Their Educational Dreams

BENTONVILLE, Ark., Sept. 10 /PRNewswire-HISPANIC PR WIRE/ -- Walmart is celebrating Hispanic Heritage Month, September 15 - November 1, by launching the "La Mejor Herencia es una Buena Educacion," ("the best heritage is a good education") national campaign, a continued commitment to serving the Hispanic community through education-focused initiatives. While the number of Hispanics earning degrees is on the rise, the campaign is designed to ensure that those still underserved receive the vital information and assistance necessary to gain access to a higher education.

The campaign includes:

-- National television, radio, print and online advertising - the ads, aimed at showcasing Hispanic students who can serve as role models to other aspiring students, highlight recipients of the Hispanic Scholarship Fund/Walmart Scholarship Program.

-- Enhancement of www.AhorraMasViveMejor.com - the site will have a designated section that will connect parents and students with individuals committed to helping Hispanics achieve a higher education.

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Ingrid Hoffmann Celebrates Hispanic Heritage Month and Puts a Delicioso Spin on Family Traditions with Milk!

MIAMI, Sept. 9 /PRNewswire/ -- In honor of Hispanic Heritage Month,
Colombian TV personality and chef Ingrid Hoffmann has teamed up with the
Hispanic got milk? campaign to educate Latina moms on how to transform an
ordinary family dinner into a nutritious and fun fiesta with low fat milk!
Through her partnership with the milk mustache program, Ingrid hopes to
inspire Hispanic families to celebrate meals together when sitting around
the dinner table. Not only is it a great time to bond, but it's also a good
opportunity for parents to instill life-long healthy habits, like cooking
with and drinking low fat milk.

"Being able to celebrate Hispanic Heritage Month as the latest to don
the famous milk mustache is an honor for me because, as a proud Latina, I
cook a lot of culturally-inspired dishes, many of which use milk. So, low
fat milk is a staple in my kitchen -- not only because it's the perfect
complement to my favorite spicy Latin dishes, but because it's a great way
to boost the nutritional value of delicious meals!," Ingrid said.

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Boxing trying to reach out to new consumers

NEW YORK — When a young Evander Holyfield fought an aged George Foreman nearly 20 years ago, there wasn't much publicity necessary. A few press tours, some television ads, and some carefully crafted newspaper stories generated plenty of interest.
To the tune of 1.4 million pay-per-view buys.

Even today, when big fights are synonymous with the buy-for-battle format, Holyfield-Foreman remains one of the top 10 boxing events in terms of viewership. The reasons it has rarely been trumped are many and varied, from waning interest in the sport to stagnant promotions, to the sheer number of alternatives for the casual sports fan.

These days, traditional means of promoting a big fight are not enough.

"Boxing has to reach a younger audience, a new audience," HBO Sports vice president Mark Taffett said Wednesday. "We need to connect them to the athletes to move the sport forward."

Golden Boy Promotions and HBO understand this, and are embarking on a marketing blitz unlike anything the sport has seen in recent years, focused on raising awareness for Floyd Mayweather Jr.'s fight against Juan Manuel Marquez on Sept. 19 at the MGM Grand in Las Vegas.

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McDonald's(R) Begins La Pachanga to the 10th Annual Latin GRAMMY(R) Awards With the McDonald's(R) 2009 'Prende La Pachanga' Sweepstakes

OAK BROOK, Ill., Sept. 9 /PRNewswire-HISPANIC PR WIRE/ -- McDonald's is joining the celebration of the 10th Annual Latin GRAMMY(R) Awards in Las Vegas airing live on November 5th from 8 p.m. to 11 p.m. ET/PT on the Univision Network, with the McDonald's 2009 "Prende La Pachanga" Sweepstakes, which will award four trips for four to the show among other prizes. Entries are being accepted online at meencanta.com through September 27.

Four grand prize winners and up to three guests who must be at least 21 years old will each receive inclusive round-trip airfares, hotel accommodations, VIP passes to the awards ceremony and access to the official Latin GRAMMY After Party. Winners will also receive a $500 gift card, $50 McDonald's Arch Card(R) and will get to choose one of the following; a video camera, MP3 player, car speakers or a gift card to download music.

"McDonald's is pleased to return as a sponsor of the Latin GRAMMY Awards and to provide four lucky winners and their guests the chance to experience Latin music history, as McDonald's VIP guests at this year's milestone Latin GRAMMY Awards ceremony," said Cristina Vilella, Director of Marketing, McDonald's.

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U.S. DTV Adoption Exceeds 99 Percent

NEW YORK: More than 99 percent of U.S. homes are now able to receive digital television signals, Nielsen said today. As of Aug. 30, a total of 710,000 homes still had no TV reception, though 59 percent of those were said to have access to a low-power station or one across the Canadian or Mexican border. Those households relying on LPTV had, on average, 3.2 stations available. The propensity of the households with little or no TV were younger, Hispanic or African American.

Among metered designated market areas, four reached 100 percent adoption--Providence, R.I.; New York; Nashville, Tenn.; and Louisville, Ky. Los Angeles had more than 77,000 households with no TV reception--the most of any DMA. Dallas was next with nearly 37,000, followed by Phoenix, Ariz., with 24,000 and Portland, Ore., with 23,500.

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Procter & Gamble's Edgar Sandoval To Receive Achievement in Hispanic Television Award...

NEW YORK, Sept. 8 /PRNewswire/ -- Leading television industry publications
Multichannel News and Broadcasting & Cable have announced that they will
present the coveted, annual Achievement in Hispanic Television Award to an
advertiser and to its executive responsible for that company's commitment to
Hispanic audiences.

This year's award will be presented to one of the leading advertisers on
Hispanic television, Procter & Gamble and notably to Edgar Sandoval who is the
executive who has been leading the charge at the company for Hispanic
marketing. Sandoval, the General Manager, North America Marketing for P&G
will be presented the Award for his personal leadership and for P&G's
commitment to Hispanic television advertising.

The presentation to an advertiser is particularly appropriate as the Summit is
participating as the Hispanic cornerstone event in the 2009 Advertising Week
New York. The Summit is scheduled for Wednesday, September 23 and Thursday,
September 24. The Award presentation ceremony is during the Closing Luncheon
at 1 pm on Thursday at the Marriott Marquis Hotel in Times Square New York.

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