Thursday, December 18, 2014

Latin3 is now the Latin American agency of record for Panasonic System Communications Company of North America

Latin3, the Latin Agency of the Digital Era, has become the Latin American agency of record for Panasonic System Communications Company of North America, a division of Panasonic Corporation of North America, the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. The agency will manage the company's digital marketing, media planning and media buying for its Toughbook ® rugged mobile computers and Toughpad ® rugged tablets for the Latin American region.

Due to Latin3’s knowledge on Latin America and its experience with multi-national brands, along with a recognized digital marketing expertise and a consolidated staff with extensive B2B know how, the agency is now in charge of developing and executing the integrated digital strategy for these Panasonic B2B products in Latin America.

Over the last 50 years, Panasonic has delighted consumers with its constant innovations for home and business. Today, Panasonic Toughbook® rugged laptops and Toughpad® durable tablets -engineered with enterprise-grade security to withstand drops, spills, dust and grime- will be supported by Latin3’s experience. The agency will deliver the marketing strategy for these products in Latin America, and will also create and execute everything related to event management, social media, website, and creative and content development.

Panasonic will also benefit from Social Lead GenerationTM, a new service developed by Latin3 that finds qualified leads in social conversations, and makes an approach to turn them into sales, and from Audience MotionTM, a new system also created by Latin3 that drives audiences through the funnel to generate leads.

“After a very intense and thorough RFP process, we are much honored to have been selected as Panasonic’s agency of record for Latin America for its leading Toughbook and Toughpad B2B brands.  We are confident about the potential growth opportunities within the region to position Panasonic Toughbook® rugged laptops and Toughpad® durable tablets as leaders in the category”, Matias Perel, Latin3’s CEO, explains.

“As Panasonic evolves its sales strategy for Toughbook and Toughpad in the region, we felt it was necessary to transform our overall marketing approach as well”, added Julianna Benedick, Marketing Director for Panasonic. “After an extensive search process, Latin3 emerged as the most capable agency to partner with as we reinvigorate the Toughbook and Toughpad brands in Latin America.”

Latin3, the Latin Agency of the Digital Era, partners with brands to empower their business goals by creating meaningful connections with their audiences. Latin3 works with insights to develop ideas that result in higher ROI for its clients. By combining creativity, design, media, technology and communications expertise, Latin3 delivers 360o strategies that include print, ATL, television, websites, social media and digital analytics for the US Hispanic and Latin American markets. Latin3 has offices in US, Argentina, Mexico, Panama, Uruguay, Chile, Brazil, Peru, Ecuador, Colombia and Venezuela.

Monday, November 10, 2014

Hollywood’s Hottest Hispanic Men

On the heels of Hispanic Heritage Month, we’ve been thinking about the gorgeous Latino men who’ve been heating up Hollywood for years. What better way to celebrate than compiling a list of the sexiest Hispanic hotties around?

We included actors like Esai Morales who’ve had places in our hearts for decades, while sultry stars like Mexico’s Diego Luna are becoming more familiar to U.S. audiences. Some of the guys even have VH1 ties, like LeAnn & Eddie star Eddie Cibrian and William Levy, who had a recurring role on Single Ladies.

Read full article

Monday, November 3, 2014

CBS's Nina Tassler, ABC's Juan Alfonso Honored as Imagen Foundation's Influential Latinos

CBS Entertainment chairman Nina Tassler and Juan Alfonso, vice president – drama, ABC Studios are among the entertainment industry professionals who've been named to the Imagen Foundation's annual list of Most Powerful and Influential Latinos in Entertainment.

The list also includes Lisa Ayala-Williams, the vice president, worldwide creative services at Walt Disney Studios, among many others.

“We applaud these individuals on our list who, through their talent, expertise, and diligence of purpose, have earned their way to managing significant levels of responsibility in their organizations from networks, studios, talent agents and managers,” Imagen Foundation president and founder Helen Hernandez said of this year's honorees.

Read full article

Tuesday, October 14, 2014

Sony Latin Ceo Afo Verde First Hispanic Executive To Receive T.J. Martell Foundation’s Lifetime Music Industry Achievement Award At Annual Honors Gala

New York, NY- October 14, 2014- Sony Music Announces, Afo Verde, Chairman & CEO of Latin America, Spain and Portugal at Sony Music will receive the Lifetime Music Industry Achievement Award at the 39th annual T.J. Martell Foundation Honors Gala October 21, 2014 in New York City.

Each year the T.J. Martell Foundation bestows the Lifetime Music Industry Achievement Award, its most prestigious honor, to a pioneering individual whose groundbreaking contributions have greatly impacted the music and entertainment landscape. Adding to the excitement, Sony Latin has also announced that chart-topping pop star, Chayanne will present longtime mentor and comrade, Afo Verde with the esteemed award during the star-studded affair.

Afo Verde is an audacious and spirited forward-thinking leader with almost 30 years of experience. He has and continues to nurture the careers of Latin music’s most luminescent entertainers, including Shakira, Ricky Martin, Marc Anthony, Carlos Santana, Prince Royce, Pitbull, Romeo Santos, Draco, Camila, Chayanne and the late Argentinean pop-rock legend, Gustavo Cerati, of the iconic band Soda Stereo.

Verde’s induction is particularly exciting as he is the first Hispanic executive ever to take home this epic mark of distinction during the Foundation’s four-decade history. The Argentina born musical visionary joins the likes of music history-makers and past award recipients like rock icon, Sting, Motown founder, Berry Gordy, visionary composer, Quincy Jones, Def Jam founder, Russell Simmons and Chief Creative Officer at Sony Music Entertainment, Clive Davis.

Verde burst into the industry while still living in Argentina, where he worked as a renowned composer and producer, creating a foundation for his unmatchable artist relations, business mindset and creative intuition, which he would later fine tuned as a music executive. He went on to collaborate with iconic names such as Soda Stereo, Diego Torres, Fabulosos Cadillacs, Mercedes Sosa and Joaquín Sabina, to name a few. His artistry has garnered multiple accolades and international Gold and Platinum selling titles, which include Grammy™, Latin Grammy™ and Premios Gardel awards. Verde was also honored with the “Arranger and Producer of the Decade” for 1995-2005 by the Konex Foundation.

In addition to having worked with international musicians such as Julio Iglesias, Gloria Estefan, Roberto Carlos, Vicente Fernández, and Carlos Vives, Verde has been instrumental in expanding the Latin Iberia region and the careers of outstanding Sony Music US talents such as AC/DC, Adele, One Direction, Bruce Springsteen, Foo Fighters, Tony Bennett, Beyonce, Daft Punk, Justin Timberlake, Alicia Keys and Pharrell Williams.

Verde’s tenure at Sony Latin has cemented the label’s position as a market leader, growing its portfolio and share exponentially via brand partnerships, sales, radio and touring, successfully ushering the record giant into the evolving digital entertainment arena. Verde helped broker a monumental deal enabling Sony Latin to produce One Love, One Rhythm -- The Official 2014 FIFA World Cup Album featuring Pitbull, Jennifer Lopez, Carlos Santana, Ricky Martin and more.

Prior to being appointed as Sony Latin’s CEO, Verde served as President of Sony Music SUR (Argentina and Chile) when he joined the record giant in 2005. He also held posts as Director of A&R for BMG Argentina from 1996 to 2001. Verde is a widely sought after public speaker, frequently lending his insights at large trade events such as the Latin Billboard Awards and Conference. A true international ambassador of the arts, in 2013 Verde was named Latin America Chairman of IFPI, the voice of the recording industry worldwide, which represents the interests of 1,300 record companies from across the globe.

Other honorees at this year’s T.J. Martell Foundation's 39th New York Honors Gala are John Paul DeJoria, co-Founder of Paul Mitchell Hair Products and Patron Spirits Company; Will Botwin, President and CEO of Red Light Management; and Marsha Vlasic, President of The Agency Group International and Hard Rock International. In addition to Sony Latin recording artists, legendary philanthropist and pop icon, Yoko Ono will be among the dazzling list of world-renowned celebrity award presenters.

Past honorees have included Former President George W. Bush and former President William J. Clinton, Katie Couric, Matt Lauer, Anne Curry, Al Roker, Arnold Palmer, Del Bryant, Scott Borchetta, Clarence Avant, the late Gil Freisen, Irving Azoff, Monte & Avery Lipman, Bruce Lundvall, John Esposito, Joel Katz, John Sykes, Brandon Steiner, Jennifer Breithaupt, the Target Corporation and the late Frances Williams Preston and the late Ahmet Ertegun.
  
ABOUT SONY MUSIC ENTERTAINMENT:
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

ABOUT SONY MUSIC LATIN REGION, SPAIN & PORTUGAL:
A wholly owned subsidiary of Sony Music Entertainment, is the leading Latin music company overseeing the label's U.S. Latin operations as well as in Latin America, Spain and Portugal, The company's roster includes Ricky Martin, Romeo Santos and Chayanne, among many others.

ABOUT THE T.J. MARTELL FOUNDATION:
The T.J. Martell Foundation is the music industry’s largest foundation that funds innovative medical research focused on finding cures for leukemia, cancer and AIDS. The Foundation, headquartered in New York, is a national 501(c) 3 non-profit organization that was founded in 1975 by music industry executive Tony Martell and his colleagues in loving memory of his son T.J., who died of leukemia. The Foundation has provided more than $260 million dollars for research that supports top hospitals in the United States. For more information log on to www.tjmartell.org, www.facebook.com/tjmartellfoundation www.twitter.com/tjmartell


Friday, October 10, 2014

impreMedia to Syndicate BBC Mundo Online Content

NEW YORK — Text, audio and video content from the BBC’s Spanish-language website, bbcmundo.com, is now available to users of the digital platforms of the leading Hispanic marketing and content company in the US, impreMedia, thanks to a syndication agreement.

Content from the award-winning website bbcmundo.com now appears on impreMedia’s leading digital outlets, laopinion.com and eldiariony.com. BBC Mundo’s journalism is well-known for challenging pre-conceptions and getting to the core of the issue – be it current affairs, technology, science, health or culture.

Read full article

Monday, October 6, 2014

Aflac Soars to New Heights in First Original Spanish-language Commercial

COLUMBUS, Ga., Oct. 6, 2014 /PRNewswire/ -- Aflac, the leading provider of voluntary insurance in the United States, announced today that it launched its first original Spanish-language television commercial. The commercial, called "Heights," will air nationally on major Spanish-language networks through late November. Download and view the new commercial. 

Aflac has aired four Spanish television commercials to date, but they were adaptations of the company's popular English language commercials. "Heights" is Aflac's first commercial designed from the ground up with the Hispanic audience in mind. 

"We continue to see an upward trend in the number of policyholders and interest in supplemental benefits from the Hispanic market," said Michael Zuna, executive vice president and chief marketing officer at Aflac. "Aflac understands that the Hispanic audience has different needs, different priorities and a slightly different way of communicating. In our new campaign, we're speaking directly to this important market with messaging they can more easily relate to rather than just translating our English campaigns into their language."

In "Heights," the Aflac Duck appears alongside two window-washers on a scaffold many stories above the ground. When the scaffold shakes and one of the workers says, "You know what? Sometimes I get scared," the audience likely thinks the two workers are afraid of heights. Yet, the conversation continues and viewers learn that the men are really afraid of unexpected medical bills that could affect their family's savings and future plans. 

The commercial reinforces the theme of "protecting your plans" as the two characters discuss what's most important to them – their families – and how Aflac can help if they are unexpectedly sick or hurt. 

In addition to the television commercial, the campaign will be supported by several integration elements including local radio in select markets, digital banners, online videos and more. 

To learn more about Aflac, visit aflac.com or espanol.aflac.com

About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the leading provider of voluntary insurance at the worksite. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products help provide protection to more than 50 million people worldwide. For eight consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2014, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 16th consecutive year. Also, in 2014, Fortune magazine included Aflac on its list of Most Admired Companies for the 13th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.

Friday, October 3, 2014

Mi Móvil: Hispanic Consumers Embrace Mobile Technology

Hispanics are the fastest growing minority in the U.S. and have the greatest purchasing power of any U.S. ethnic group. For businesses aiming to succeed in today's economy, Hispanics represent unparalleled growth opportunities. Through the ongoing Consumer Intelligence Series, PwC performed research to better understand Hispanic consumer attitudes and behaviors in the rapidly changing media, technology, and healthcare landscape.

Read full article

Monday, September 29, 2014

Report: Hispanics are more loyal to businesses that advertise in Spanish

The key to gaining Hispanic customers is Spanish language advertising, according to a report released Tuesday by the Arizona Hispanic Chamber of Commerce.

The report released by the Hispanic Chamber is an annual look at the state of Arizona’s Hispanic market. The DATOS report is a 280-page analysis of trends and statistics of Hispanic consumers in the U.S. and Arizona.

Read full article

Friday, September 26, 2014

Arnold Starts Hispanic Marketing Practice

Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands.

Leading the new cross-cultural practice are Christopher Campos, as managing director, growth strategies and development; Marco Castro, as director of operations; and Hugo Castillo, as creative director. At Bravo, they held similar roles: Campos was md, Castro, director of integrated operations, and Castillo, cd.

Read full article

Thursday, September 25, 2014

Dems target blacks, women, Latinos in national ad campaign

The Democratic National Committee launched a national ad campaign Tuesday to stir up voting blocs that are crucial to the party’s success in November elections, with the first radio ad featuring President Obama and targeting black voters.

The seven-figure paid media campaign also will aim to mobilize Latinos, women and young voters — groups that usually vote Democratic and which the party needs to turn out in force this year to avoid a rout at the polls.

Read full article

Wednesday, September 24, 2014

Xfinity Freeview Latino, the Biggest Hispanic On Demand Event Ever, Returns with Twice as Much Content Available across All Platforms

PHILADELPHIA, Sep 16, 2014 (BUSINESS WIRE) -- Comcast today announced the return of Xfinity Freeview Latino, a two week all-access pass to discover and view the best Latino entertainment available in the U.S., totaling in excess of 3,500 programs and 2,500 hours of Xfinity On Demand content.

Xfinity Freeview Latino will take place from September 22 through October 5 and will be available to all Xfinity TV customers on Xfinity On Demand, Xfinity.com/Latino and on the Xfinity TV Go app.

Read full article

Tuesday, September 23, 2014

National Latino Media Council's Diversity Report Rates TV Networks 'Mediocre'

"Mediocre" is the conclusion of the annual National Latino Media Council's Television Network Diversity report released Thursday. 

The annual review considers eight categories of Latino inclusion, and the diversity performance of the nation's television networks -- ABC, CBS, FOX and NBC -- during the 2013-2014 season and assigns "Good," "Mediocre" and "Bad" ratings based on who's working in the industry.

"It is clear there is a lot of room for improvement across the board," said former Congressman Esteban Torres, chair of NLMC. "We will continue to work with the networks to ensure that positive internal changes take place to bring more Latinos in front and behind the camera."

Read full article

Friday, September 19, 2014

Leo Burnett, WPP lose Miller Lite ad account to TBWA

MillerCoors is looking to the West Coast for creative inspiration, tapping TBWA Worldwide's Los Angeles office as Miller Lite's agency of record. The Omnicom shop beat out Publicis Groupe's Leo Burnett and WPP's Royal Order, which both pitched the account from their Chicago offices during a review for the nation's fourth-largest beer brand that began last month, Crain's sister publication Ad Age reports.

Omnicom will also pick up Hispanic advertising for the brand via Dallas-based Dieste, which will take over from Interpublic Group of Cos.' Casanova Pendrill.

Read full article

Thursday, September 18, 2014

Boosting Hispanic Share of STEM Workforce Crucial for Economic Growth

September 18, 2014 The demand for jobs in the fields of science, technology, engineering, and math is growing and those areas are projected to add as many as 1 million jobs by 2022, according to the Bureau of Labor Statistics.

Connecting young Hispanics, one of the fastest-growing demographic groups in America, to those jobs is critical to the success of America's role as a leading innovator—and also to the success of the economy.

Read full article

Tuesday, September 16, 2014

Blacks, Hispanics have doubts about media accuracy

WASHINGTON (AP) — A new study shows a large majority of African-American and Hispanic news consumers don't fully trust the media to portray their communities accurately, a statistic that could be troubling for the news industry as the minority population of the United States grows.

Three-fourths of African-American news consumers and two-thirds of Hispanics have doubts about what mainstream media report about their communities, according to a survey released Tuesday by the Media Insight Project

Read full article

Monday, September 15, 2014

Alison Brod Public Relations Expands Multicultural Division

NEW YORK, Sept. 15, 2014 /PRNewswire/ -- Since the launch of its Multicultural Division in 2011, Alison Brod Public Relations has provided clients such as L'Oreal Paris, Urban Decay, Guthy Renker, and Old Navy with culturally relevant communications programs.

With increased demand from existing and new clients for Hispanic programming, Alison Brod has brought Adriana Lopez on board as Director of Multicultural Relations. In her role, Lopez will continue to expand the agency's offerings to clients looking to create impactful programs that speak to the ever-growing Hispanic consumer.

"With 52 million Hispanics in the U.S., brands must connect culturally with this consumer," said Alison Brod, owner and founder of Alison Brod Public Relations.  "Given Adriana's extensive experience within the Hispanic marketing landscape, she is an asset to all of our clients looking to educate and engage with these coveted consumers."

Lopez is a senior Hispanic communications professional with a proven track record of creating and executing highly impactful multi-platform campaigns and strategies for major consumer brands and entertainment properties. Prior to joining ABPR, Lopez was part of MSL Group, where she focused on Proctor & Gamble business. She was also instrumental in expanding the Edelman Multicultural business among a variety of accounts including AXE, DOVE Hair, Suave and Unilever's scale program, Vivemejor. She also helped lead Hispanic outreach efforts for Kimberly Clark's baby care brands (Huggies, PullUps and Goodnites).

Adriana has also held positions on Univision's Corporate Communications team where she developed and spear-headed internal social media education for Univision's platforms and was the communications liaison between Univision's sister networks, Galavision and Telefutura.  Lopez started her career at Goodman Media where she worked on various campaigns including: Ballet Hispanico, Disney Fairies, Hess, Telemundo, mun2, Neiman Marcus, Latina magazine, Siempre Mujer, Trading Spaces and Scholastic Media.

Alison Brod Public Relations represents various luxury, beauty and lifestyle brands including Mercedes-Benz, Gap Inc. and Hain Celestial among others.

SOURCE Alison Brod Public Relations

Tuesday, September 9, 2014

Discovery Channel Disses Comcast Merger

Discovery Channel Says No to Comcast Merger: In a filing with the Federal Communications Commission last Thursday, Discovery Communications, which owns Discovery Channel, Animal Planet and TLC, wrote that the merger could create monopoly-like conditions in the TV space by giving the combined company unprecedented control over advertising, sports programming, broadband speeds, and what TV shows make it into American homes, at what price. 

Read full article

Friday, September 5, 2014

Pantelion Films Enters Exclusive First Look Deal With Eugenio Derbez And His Newly Launched 3pas Studios

VANCOUVER, British Columbia and SANTA MONICA, Calif., Sept. 5, 2014 /PRNewswire/ -- Mexican actor, director, writer and producer Eugenio Derbez, the star of Pantelion Films' breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S., has signed an exclusive first-look deal with Pantelion Films, the collaboration between next generation global content leader Lionsgate LGF, +0.74% and Mexican media corporation Grupo Televisa, the parties announced today. Derbez, through his newly-launched 3Pas ('tripas") Studios production company, a partnership with former Pantelion President of Production Benjamin Odell, will focus on Spanish and English-language films targeted at Latino and crossover audiences in the US.

"We are thrilled to take our longstanding relationship with Eugenio to the next level," said Pantelion Films CEO Paul Presburger. "He is a true auteur in every sense of the word, and he has an amazing ability to tap into the shared passions of Latino and American audiences. Teaming up with such an enormous talent cements Pantelion's status as a leader in producing world-class, quality entertainment for a booming and often underserved Latino community. We look forward to working with Eugenio and our friend and colleague Ben Odell who was instrumental in helping us launch Pantelion."

"One of the keys to Pantelion's continued successful evolution is the roster of cross-cultural A-list stars it is assembling," said Lionsgate Chief Executive Officer Jon Feltheimer. "Nobody is better able to deliver films reflecting the universal themes that will continue to build Pantelion's brand and audience than Eugenio Derbez, an incredible talent who has already generated tremendous momentum for the label with the success of Instructions Not Included."

Derbez added, "Pantelion and Televisa can reach my core fan base better than anyone and, with the distribution expertise and brand recognition of Lionsgate, I know we can build on the crossover audience that we began to reach with Instructions. I'm very happy to continue my relationship with all of them."

"Eugenio wanted to name the company 3Pas or tripas, which means 'guts' in Spanish," continued Odell.  "That's where he has made all his career decisions -- from the gut -- and it has brought him unparalleled success. No one has been able to crack the Hispanic market like Eugenio and, in partnership with Pantelion, I am certain we will continue to build on that success."

In addition to writing, directing and starring in Pantelion's 2013 release Instructions Not Included, Derbez's film credits include Under the Same Moon, another one of the highest-grossing Spanish language films released in the U.S.

Derbez and Odell first worked together on Sangre de Mi Sangre in 2006, starring Derbez, which won the Grand Jury Prize at Sundance and for which Odell was nominated for an Independent Spirit Award.  Odell also produced Pantelion's 2012 release Girl in Progress, starring Eva Mendes, Patricia Arquette and Derbez, and he is producing Pantelion's upcoming drama Spare Parts, starring Marisa Tomei, Jamie Lee Curtis and George Lopez, scheduled for release on January 16, 2015.

Derbez is represented by CAA and attorney Howard Abramson of Behr & Abramson, LLP.

About Pantelion
Pantelion Films is the first major Latino Hollywood studio and the new face of Hispanic entertainment. Launched in 2010, Pantelion releases include the breakout hit Instructions Not Included, the recent box office success Cantinflas, which achieved the highest per screen average of any film in nationwide release on its opening weekend, as well as such films as Pulling Strings, Casa de mi Padre and From Prada to Nada.

Thursday, September 4, 2014

Puerto Rican Film Festival on its 4th Annual International Event

New York, New York - The 4th Annual International Puerto Rican Heritage Film Festival (IPRHFF) is pleased to announce its’ return November 12-16, 2014 in Spanish Harlem, NYC

This year there will be 5 events beginning in June leading up to the main event. The Road to IPRHFF is being organized by Privilege Marketing Group. http://www.privmg.com

The 2014 IPRHFF will showcase pioneering, historically significant films and documentaries, contemporary shorts and features, and other innovative films. Every film will feature Puerto Rico and its people in key production roles, from behind the scenes to the front of the screen. A celebrity panel discussion will explore film industry related topics; discuss the challenges and potential for young Latino filmmakers to make an impact. Finally, receptions and after-parties throughout the weekend will give participants an opportunity to celebrate their Heritage and network with other industry professionals.

In addition, the IPRHFF will join a new celebrity spokes person, to the tradition of the festival. Puerto Ricans were the first and largest Spanish speaking group to migrate and settle in the big apple, paving the way for other Latinos. 

This festival was initiated to pay tribute to that Puerto Rican legacy, while celebrating the richness of their traditions, creative expressions and contributions to the welfare and growth of the United States, especially within the context of other Latino contributions.

Come experience the heritage for yourself and help support them as they share their incredible work!

For more information please log on at: www.iprhff.com

Wednesday, September 3, 2014

GM Titanium continúa asociación con Caín Velásquez

NUEVA YORK, 3 de septiembre de 2014 /PRNewswire-HISPANIC PR WIRE/ -- La Casa Marnier Lapostolle anuncia hoy que continuará su asociación con el campeón de artes marciales mixtas Caín Velásquez como embajador de marca para GM Titanium. Velásquez, dos veces ganador y actual defensor del título de los pesos pesados de las AMM (artes marciales mixtas), atraerá a los fanáticos mediante presentaciones personales en eventos, sesiones de entrenamiento individual, y a través de los medios sociales y el espacio digital, a nombre de GM Titanium.

Velásquez, el primer latino que gana el título mundial de los pesos pesados en cualquier deporte importante de combate, fue contratado en 2013 para representar a GM Titanium, personificando su espíritu audaz y ambicioso. Ahora, mientras se prepara para defender su título de campeón de los pesos pesados este otoño y debutar en la pantalla en el filme de 2015 'Term Life', protagonizado por Vince Vaughn, Velásquez está realmente en la cima de su juego profesional, canalizando la misma filosofía de audacia sobre la que se fundó GM Titanium.

GM Titanium, disponible en California, Washington D.C., Illinois y Florida, ofrece una audaz combinación de esencia de naranja tropical, cítrico calamansi asiático y una mezcla única de cinco especias, redondeada con un Cognac excepcionalmente suave. Esta marca alteró el panorama de los licores cuando debutó el año pasado como un producto singular e innovador de la Casa Marnier Lapostolle, creadores de la emblemática marca Grand Marnier.

"El año pasado, contratamos a Caín Velásquez como embajador de marca de GM Titanium porque encarna la cualidad innovadora de la marca", dice R. Scott Green, vicepresidente superior de Ventas y Mercadeo de la Casa Marnier Lapostolle. "Estamos entusiasmados al tenerlo de vuelta en esta función este año, especialmente cuando se prepara para defender su título del campeonato, representando al espíritu del Titán más que nunca".

Al salir en su viaje para defender su título de campeón de las AMM en Ciudad de México este noviembre, Velásquez también se embarcará en una gira de GM Titanium por varias ciudades del Norte y el Sur de California, donde se reunirá con sus admiradores.

"Hacer una gira con GM Titanium será para mí una manera asombrosa de conectarme con mis fans en la Costa Oeste, y me siento muy emocionado al asociarme de nuevo con ellos", dice Caín Velásquez. "Como marca, GM Titanium representa la forma en que encaro el cuadrilátero cada vez que entro en él, demostrando que soy el mejor y dominando a la competencia".

El sabor de GM Titanium es complejo y poderoso, pero no abrumador, lo cual lo hace sumamente versátil: se puede disfrutar solo, a la roca o en cócteles desde simples hasta complejos.  El cóctel favorito de Velásquez combina GM Titanium con jugo de piña y un toque de amargo de Angostura.

Siga a GM Titanium en los medios sociales para una oportunidad de entrenar con Caín

Esté al tanto de los detalles sobre cómo ganar una oportunidad de entrenar con Caín siguiendo a GM Titanium en Instagram en @GMTitaniumCognac. Para más información sobre GM Titanium, siga la marca en Facebook (www.facebook.com/GMTitanium) y Twitter (@GMTitanium). Para noticias sobre Caín Velásquez, sígalo en Facebook (www.facebook.com/officialCaínVelásquez), Instagram (@officialCaínVelásquez) y Twitter (@Caínmma).

ACERCA DE GM TITANIUM
GM Titanium es un licor ultra-premium basado en Cognac presentado por los fabricantes de Grand Marnier. GM Titanium debutó en 2013 como un singular producto contemporáneo en el panorama de los licores, y ejemplifica el compromiso de Marnier Lapostolle con la innovación. Envasado en una repetición metálica moderna y elegante de la emblemática botella de Grand Marnier, GM Titanium ofrece una audaz combinación de esencia de naranja tropical, cítrico calamansi asiático y una mezcla única de cinco especias, redondeada con un Cognac excepcionalmente suave.

ACERCA DE MARNIER LAPOSTOLLE NORTEAMÉRICA
La Casa Marnier Lapostolle Norteamérica es un productor de licores y vinos de lujo, de propiedad y administración familiar, y opera como el importador directo en los Estados Unidos. La cartera incluye: Grand Marnier Liqueurs, GM Titanium, KAPPA Pisco, y los vinos Lapostolle y Chateau de Sancerre. Alexandra Marnier Lapostolle, la bisnieta del creador y fundador de Grand Marnier, ha sido vicepresidenta desde 2008.

Friday, August 29, 2014

Peru to host Latin American advertising summit this month

Lima, Aug. 19. Lima will be the host city for the 2014 Latin American Summit, leading event in the advertising industry organized by global media group Dentsu Aegis Network, one of the first networks that pioneered conventional and digital media strategies in the world.

The summit, scheduled for August 19-22, will gather more than 120 world leaders in the advertising and technology industry coming from over 20 countries including, among others, Argentina, Brazil, Chile, Colombia, Mexico, Costa Rica, Guatemala, Venezuela, U.S. , Spain, England and Japan.

Read full article

Thursday, August 28, 2014

Latino Shoppers Mirror Habits of American Consumers

Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment, according to "Hispanic Food Shoppers in the U.S.", a recent report by market research publisher Packaged Facts.

“It’s become evident that Hispanic consumers are spending a significantly higher portion of their food budgets on packaged foods such as processed vegetables, as well as on frozen and canned meals,” says Packaged Facts Research Director David Sprinkle.  “At the same time, Latino spending on fresh produce and meats has declined in an almost archetypal American fashion.”

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Tuesday, August 26, 2014

Targeting the Hispanic sports market

Marketers see the potential to grow their brands through targeting the Hispanic demographic, but stressed that the focus can’t be solely on soccer, but must include other sports, depending on the geographic region. During a discussion at the 2013 Intersport Activation Summit entitled, “The Shifting Paradigm of Hispanic Sports Marketing and Sponsorship Activation,” panelists talked about not only appealing to the Hispanic market, but also knowing the market. The panel was moderated by Michael Rodriguez, senior vice president of incito!, a division of Intersport.

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Friday, August 22, 2014

Ethnic Investors and their Past and Future Social Media Usage

Ethnic investors have unique attitudes towards social media websites, in both their past usage and future usage plans.

Spectrem’s Ethnic Segmentation Series quarterly report Using Social Media and Mobile Technology in Financial Decisions details the social media attitudes of affluent investors of African-American, Asian and Hispanic backgrounds.

Read more

Thursday, August 21, 2014

Hispanic Marketing and Media: Less than 5% of actors in top films are Hispanic, new study finds

A new study shows that less than 5 percent of actors in top Hollywood films are Hispanic and that Latinas are more likely than women of any other ethnicity to appear partially or totally naked on screen.

The study of the top 100 grossing films in 2013, by the University of Southern California’s Annenberg school, found that the make-believe world of movies generally does not reflect what America looks like in real life.

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Friday, November 9, 2012

TBBC and LATIN3 team up to steer Big Cola’s launch in the US Market.

Fort Lauderdale. September 10, 2012. Latin3, the Latin Agency of the Digital Era, leader in Latin America and the US Hispanic Market, has been selected by Big Cola USA (TBBC) to lead their digital media presence to penetrate the US Market and directly compete with the top brands in the category.
Big Cola, a flagship product of the Peruvian Company Ajegroup (AJE), currently has presence in 20 countries, 20,000 collaborators and 120 company owned distribution centers. Its infrastructure serves more than one million points of sales selling over 3.8 million liters of beverages including beer, soft drinks, energy drinks, sports drinks, water, juice drinks and tea. 
The Big Beverage Company (TBBC), AJE’s Big Cola USA master distributor, is geared-up to quickly expand in the USA and “having Latin3 as our strategic partner is a key decision to successfully accomplish our goal”, said Jean Terminiello, Big Cola USA Chief Customer and Commercial Officer.“We are honored to support Big Cola in such an important mission and we feel very confident of the role we can play to succeed in the US Market” said Matías Perel, Latin3 Founder and CEO. 
Big Cola will be available beginning in the top 10 US Hispanic markets. In addition to other key markets, TBBC recently launched with Eagle Brands Sales in Miami. Big Cola is now available throughout Miami including Sedano’s and Presidente, two of the largest Hispanic supermarket chains in the US as well as local convenience stores with 21oz bottles retailing as low as $.99. “Big Cola is a high quality product that we bring to consumers at a low retail price, and the response has been phenomenal”, said George Hoyo, Eagle Brands Sales, General Sales Manager. 
“Big Cola’s penetration in the US market represents a major growth opportunity for the brand, given that the product is uniquely positioned. We have a high-quality product, made of 30% Pure Sugar-Cane with a great price and our cutting edge viral marketing delivered through an on-pack QR code created by dotsinabox.com brings tremendous value to customers and the ability to deliver augmented reality applications”, said Jean Terminiello, and added: “Latin3 brings in the innovation, creativity, extensive knowledge of the market and media capabilities necessary to bring our Think Big messaging to life and communicate our point of difference to customers and consumers”. 

On October 8th, Big Cola debuts as “The Next Big Thing” to over 2100 retailers at the National Association of Convenience Stores (NACS) show in Las Vegas. Learn more at Big-ColaUSA.com.
About Latin3 
Latin3 is the Latin Agency of the Digital Era. It helps leading brands strategize and execute integrated campaigns with digital at the core. Latin3 specializes in the US-Hispanic market and Latin America, with offices in Miami, Buenos Aires, Madrid, Panama, Sao Paulo, Mexico City, Bogota, Lima, Quito, Caracas and Montevideo. For more information please visit www.latin3.com

SOURCE: Larin3

Friday, November 2, 2012

GRAMMY Award winner Willy Chirino Inspires Hundreds of Hialeah Students as Part of the Latin GRAMMY® in the Schools Program Presented by Honey Bunches of Oats

On Friday November 2, 2012, Post Food’s Honey Bunches of Oats® will present the Hialeah Middle School with a $10,000 donation to purchase musical instruments as part of the Latin GRAMMY® in the Schools program. This educational program is an initiative in partnership with The Latin Recording Academy to provide students who have interests in pursuing careers in the music industry the opportunity to learn about the various career choices within the music business.
The event offers 400 students in South Florida a unique day of insights into the music industry with special guest and speaker, GRAMMY® Award winner Willy Chirino. 
Students will watch a special acoustic performance by Chirino while hearing first-hand the role music plays throughout his life and tips to remain optimistic in the journey. “When I found out that Willy Chirino would be the artist visiting our school, I was floored! As a music teacher with 10 years of experience, I have never had the opportunity to expose my students to the actual artist that we were studying. This experience will be something that both the students and I will remember four our whole lives,” said Christine Napoles, Director of Bands, Hialeah Middle School. 
In alignment with the brand’s positive spirit and commitment to Latinos in the U.S., Post Food’s Honey Bunches of Oats® will provide a memorable experience to the young people of Hialeah and host a breakfast for one hundred and twenty (120) students for their excellent student standing. 

“We are thrilled to be a sponsor of the Latin GRAMMY ® in the Schools program and be able to naturally align the positive spirit of our brand Honey Bunches of Oats with the inspirational power of music in the schools, said Mike Foley, Brand Manager US Hispanic & Export, Post Foods. “Bringing internationally known musician Willy Chirino and executives was extremely beneficial to motivate students to stay positive and encouraged as they pursue their passion for the arts and music,” he concluded.
There will be special members of the Latin Recording Academy and representatives from various local and national media outlets attending the event. A select number of media credentials are available. 
The event is part of an integrated campaign called ‘Positive Mix’ featuring Latin GRAMMY® nominee artist Prince Royce on the cover of millions of cereal boxes nation-wide. 10,000 consumers will instantly win music downloads and automatically have the chance to enter to win a grand prize flyway package that includes a trip to celebrate New Year's Eve in New York City and an opportunity to meet and greet Prince Royce.

Tuesday, October 23, 2012

Discovery en Español reports highest third quarter performance ever

(Miami, FL, October 11, 2012) – Discovery U.S. Hispanic, a division of the world’s number-one nonfiction media company, Discovery Communications, today announced quarterly viewership results for Discovery en Español. According to Nielsen, the network reached a historical eight-month steady and continuous ratings performance, growing +19% over third quarter 2011.[i]
“These outstanding viewership results further serve to highlight our understanding of the Hispanic audience and our ability to deliver quality content that best suits their needs and interests,” commented Ivan Bargueiras, General Manager, Discovery U.S. Hispanic. 

The ratings performance positioned the network as the leading Hispanic Pay TV channel in the 10pm and 11pm prime time hours among people 18-49. Top shows included Raro, real e insólito (Weird, True & Freaky), Desaparecidos (Disappeared), ¿Con quién $@!# me casé? (Who the “Bleep” Did I Marry?), Pecados mortales (Deadly Sins), Negociantes (Dealers), Crímenes de película (Real Crime/Reel Story) and Que gane el mejor (One Man Army)
Discovery en Español also captured the most viewers during prime time (7pm-11pm) on Sundays, with top programs such as Pena de muerte: Mi último día (Death Row: The Final 24 Hours), which captured 243,000 viewers; Discovery Presenta: Sirenas (Discovery Presents: Mermaids) with 198,000 viewers; and Barrios en guerra (Gangs), with 124,000 viewers. 

About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit www.tudiscovery.com
SOURCE: Discovery en Español

Friday, September 28, 2012

Low-Budget Paraguayan Film Could Become Next 'Slumdog Millionaire'

Sept 27, 2012 | by Tracy Lopez
"Better than Slumdog Millionaire," says MSN; "Rollicking entertainment," praises Variety Review; "The Fast and the Furious with wheelbarrows," comments IndieWire Review. 

Just what movie are they all talking about? The film that is attracting so much attention isn't a new Hollywood blockbuster, but instead a low-budget film from Paraguay called "7 Cajas."

"7 Cajas," (7 Boxes), is a Spanish and Guaraní -language action-thriller filmed on location amid the labyrinthine Asuncion markets and stars Celso Franco, who plays Victor, a 17-year-old delivery boy with a wheelbarrow.
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Thursday, September 27, 2012

Juan Luis Guerra leads Latin Grammy nominees

LOS ANGELES (AP) - Dominican singer, songwriter and producer Juan Luis Guerra is the leading nominee at the 2012 Latin Grammy Awards.

A host of Latin music artists filled the Belasco Theater stage in Los Angeles Tuesday to announce the Latin Recording Academy's nominations for its 13th annual Latin Grammy honors. Mexican pop duo Jesse & Joy, Colombian rocker Juanes and Norteno group Los Tucanes de Tijuana were among the musicians participating.

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Friday, September 21, 2012

CNN En Espanol Partners With Stardome Radio Networks For Distribution In U.S.

Sept 19, 2012 | by Rick Ellis

CNN en Español, the Spanish-language news cable network leader for the past 15 years in Latin America and the United States, will partner with Stardome Radio Networks, it was announced today by Cynthia Hudson-Fernández, Senior Vice President and General Manager of CNN en Español and Hispanic strategy for CNN/U.S.

The partnership will allow Stardome Radio Networks to distribute the CNN en Español Radio Network daily and hourly news briefs, Ahoras, initially among 85 radio stations throughout top U.S. markets, such as New York, Los Angeles, Miami, San Antonio, Dallas, and Washington D.C., among others.

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Wednesday, September 12, 2012

Alex Rodriguez to be Featured in Spanish-Language TV Spot and Digital Campaign for the Dynasty Prepaid Visa® RushCard


Tuesday, September 11, 2012

HBO's The Latino List: Volume Two celebrates diverse Hispanic America, Sept. 24

Sept 10, 2012 | by April MacIntyre

Tune in alert for HBO's vibrant documentary on Hispanic America this September in The Latino List: Volume Two.

From renowned photographer and director Timothy Greenfield-Sanders, the film features video portraits of a cross-section of Latino notables who have richly contributed to the fabric of contemporary society, including Christy Turlington Burns, Victor Cruz, George Lopez, Soledad O’Brien and Raul Yzaguirre, among many others.

This sequel to the 2011 HBO documentary “The Latino List” debuts Monday, September 24 (9:00-9:45 p.m. ET/PT) on HBO and HBO Latino in celebration of Hispanic Heritage Month.

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Friday, September 7, 2012

O2 Expands Campaign to Hispanic Market with targeted Television and Radio Ads

ST. AUGUSTINE, Fla., Sept. 6, 2012 — /PRNewswire/ -- O2 Secure Wireless, Inc. (Pink Sheets: OTOW) is announcing the successful completion and highly anticipated launch of demographically targeted Hispanic Television commercial spots.

Commencing at the initial launch of the prepaid MasterCard, Val Kazia, President, O2 Secure Wireless Inc., has been searching for cost-effective ways to introduce this offering to the full spectrum of demographics and geographies. He states: "We believe we have found a niche in the Hispanic sector; making our television and radio commercials comparatively advantageous. This is going to be a great sector for the company to serve."

In addition to previously announced commercials across national television cable networks, O2 Wireless has recently kicked off a television and radio commercial campaign targeting the Spanish speaking community across the US and targeted radio ads within the southeastern US. These commercials are targeting the use of O2 Secure Wireless' branded pre-paid debit MasterCard, and utilizing the Company's Dominican Republic call center to enroll new customers. It is anticipated that these commercials will bring awareness to new clientele which is designed to escalate a continued increase the growth and acceptance of the cards, further increasing corporate profits. The Company's corporate goal is to increase the issuance of cards tenfold in the coming months.

These new commercials are strategized to introduce the card as it relates to sending of money to family members inside and outside of country, performing direct deposit, and the low overhead fees associated with using the card. The company is expecting a 100 fold increase in the number of cards issued following these campaigns.

The Company has moved the Grand Opening of the O2 Retail location forward. Unforeseen delays have developed due to water damage and the hindering process of local building requirements adherence. We plan to have a soft opening first for the Local community. Shortly thereafter the public Grand Opening will be announced.

About O2 Secure Wireless

O2 Secure Wireless is a Company that is currently developing numerous wireless tower facilities in the U.S. The Company is also instrumental in the development of wireless broadband communication services domestically. Under a recent merger with Earthcom Service Inc., the Company is currently being structured to provide affordable flat rate pre-paid wireless services in developing countries internationally.

SOURCE: O2 Secure Wireless, Inc.


Read more here: http://www.heraldonline.com/2012/09/06/4240976/o2-expands-campaign-to-hispanic.html#storylink=cpy

Marketing drive for Mexican avocados

Sept 06, 2012 | by Carl Collen

Avocados from Mexico has announced that it is launching a multi-million dollar promotional drive to boost the consumption of fresh Mexican avocados in the US, backing up a record-breaking supply campaign.

The Mexican Hass Avocado Importers Association (MHAIA) is investing US$2.5m on general market and Hispanic TV and radio throughout the US in September and October, with general radio spots running in 12 major cities and Hispanic radio spots launched in eight cities.

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Thursday, September 6, 2012

"Dame un Break" winner Lokixxmo debuts original single “Noche Europea” with a new music video & “Making Of” special on Tr3s


Miami, FL August 22nd, 2012 – Tr3s: MTV, Música y Más, the bilingual/bicultural entertainment destination for Latinos in the US, announces vibrant talent Lokixximo as the winner of the network’s Dame Un Break contest presented by Wendy’s. The Dominican artist brings an uncharted aspect of Latin Urban music to the forefront with his own style, slang terminology and swagger. Lokixximo got the star treatment with a re-mastered original under the production of Grammy-award winning producer Sebastian Krys and a VIP trip to Los Angeles to produce a new music video for his original song “Noche Europea”. Catch the Music Video and “Making Of” special on Tr3s today.

“Winning this has been a life changing experience, seeing the joy and excitement of everyone celebrating my victory is priceless, then flying to LA to record & shoot the video with Tr3's is a dream come true, everyone was positive and amazing, it was worth the effort, I’m still speechless,” commented Lokixximo.

“It's always great to work with the tr3s team. This year was special because I got to not only work with the winner, but also the young and very talented Colombian producer, Andres Torres. All in all, a wonderful experience,” commented Sebastian Krys.

The Dame Un Break contest presented by Wendy’s rallied music fans on crowd sourcing platform Ourstage.com, where up-and-coming Latin music acts battle it out for a shot at stardom. The fan–voted contest creates a space for aspiring artist to share their talent and grow their fan base.

About OurStage.com
Founded in 2007, OurStage.com is a leading destination for music listening, discovery, and quality editorial content. With more than 200,000 artists from 40 styles of music, OurStage.com receives 4 million visits each month from 170 countries. OurStage.com's most acclaimed feature is its proprietary judging engine where the site's listeners rank the music of emerging artists for competitions that reward major opportunities to the winners—such as the chance to open for headlining acts and/or record with major label performers. To date, OurStage.com has provided opportunities for artists to open, be mentored by, or collaborate with celebrity artists such as Bon Jovi, Kid Rock, Drake, Goo Goo Dolls, HANSON, Train, John Legend, Lilith 2010, John Mayer, Monica, T-Pain, Trey Songz, Keith Urban, Travis Barker, Jane's Addiction, Hot Chelle Rae and many others. OurStage.com has also partnered with a wide range of media giants over the last few years, including: Clear Channel, Guitar Center, BET, CMT, Digital Broadcasting Group, AOL Music, MTV, and Radio One. For more information: http://www.ourstage.com.

About Tr3s: MTV, Música y Más
Tr3s: MTV, Música y Más, owned and operated by Viacom International Media Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B), reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino - through original productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- as well as social responsibility through its initiative “Agentes de Cambio”, which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.

SOURCE: Tr3s

Tuesday, August 21, 2012

Philadelphia "Encanta" Hispanic Heritage Month

PHILADELPHIA, Aug. 17, 2012 /PRNewswire/ -- Philadelphia's Hispanic Heritage Month (September 15-October 15) promises to deliver more fun and more culture than ever before, thanks to annual favorites and new cultural treasures. The anticipated Open Air Exhibition, a massive interactive public arts display by artist Rafael Lozano-Hemmer, literally lights up the celebration along the Benjamin Franklin Parkway, while on the Avenue of the Arts, The Philadelphia Orchestra brings West Side Story to the Kimmel Center. Penn's Landing's Mexican Independence Day Festival and the Puerto Rican Day Parade on the Benjamin Franklin Parkway always draw thousands of people eager to celebrate, and the Philadelphia Phillies' Latino Family Celebration combines sporting and ethnic pride.

Here's a look at Philadelphia's Hispanic Heritage Month happenings:

Festivals & Parades:
  • Those looking to get an early start Hispanic Heritage Month need look no further than Taller Puertorriqueno's Feria del Barrio, one of the largest celebrations of Latino art and culture in the city. The free music, dance and art extravaganza takes place on the sidewalks of the historic Centro de Oro neighborhood -- the center of Latino culture in Philadelphia. September 7. 5th Street between Lehigh & Cambria Avenues, (215) 426-3311, tallerpr.org
  • It's all Mexico, all day -- food, music, dancing and crafts -- during the annual Mexican Independence Day Festival at Penn's Landing. The family-friendly fiesta includes performances by a mariachi band and a dance troupe, as well as local and national food and drink vendors, including Adobe Cafe, La Veracruzana and Corona. September 16. Great Plaza at Penn's Landing, Columbus Boulevard at Market Street, (215) 928-8801, delawareriverevents.com
  • More than 1,500 musicians, performers, local celebrities and youth groups take to the Benjamin Franklin Parkway for the Puerto Rican Day Parade, the city's largest and oldest outdoor event celebrating Latino and Puerto Rican heritage. Attendees admire passing floats, enjoy festive dances and listen to upbeat music. September 30. (215) 627-3100, elconcilio.net
Art & Culture Celebrations:
  • It's fitting that Mexican-Canadian artist Rafael Lozano-Hemmer's Open Air Exhibition makes its world premiere in Philadelphia, a city that displays public art on sidewalks, in parks, on walls and now, in the air. Using a free custom-made mobile app, participants' voices and GPS positions activate 24 high-powered searchlights along the Benjamin Franklin Parkway to create three-dimensional light formations in the night sky. The nighttime exhibition, part of the both the Philadelphia Live Arts & Philly Fringe festival and DesignPhiladelphia, will be visible from up to 10 miles away. September 20-October 14, 8:00-11:00 p.m. Benjamin Franklin Parkway between 21st & 24th Streets, (215) 690-4065, associationforpublicart.org/open-air
  • On the last Friday of every month, the Talentos Dance Studio in Old Kensington is transformed into Cafe Encuentros and hosts Tertulias, lectures and discussions about cultural topics. Afterwards, audience members take the mic and share their music, poetry or dance skills. The Tertulias theme for Hispanic Heritage Month is "Mexico High Lights." September 28. 1417 N. 2nd Street, (215) 425-1390, raicesculturales.org
  • The Jets and the Sharks look bigger -- and sound better -- than ever. To mark the 50th anniversary of the Academy Award-winning movie, The Philadelphia Orchestra tackles Leonard Bernstein's West Side Story score, while the remastered film plays in high-definition on the big screen -- with dialogue and vocals intact. October 5-7. 300 S. Broad Street, (215) 893-1999, kimmelcenter.org
  • Taller Puertorriqueno's free concert and art series Cafe Under the Stars ends its season with double the culture, as award-winning dancer and Temple University professor Merian Soto presents two of her works. Soto will present her new multi-dimensional work We Are and 2009's Postcards from the Woods. October 12. 2600 N. 5th Street, (215) 426-3311, tallerpr.org
  • Words and pictures share the spotlight during Luz, Palabra y Vida, a photography exhibition and book presentation at The Bourse at Independence Mall. The show, themed "Poetry and Photography in Dialogue," features work from writer Maria Luisa Ortega Hernandez and photographer Obed Arango Hisijara. October 15-November 30. 111 S. Independence Mall East, (215) 625-0300, bourse-pa.com
Havin' A Ball:
  • The Philadelphia Phillies celebrate Hispanic Heritage Month in true sporting style during the 11th Annual Goya Latino Family Celebration at Citizens Bank Park. The game hits a homerun with special food and entertainment. Bonus: Phils fans can get a discount on tickets by using the online promotion code SALSA. September 25. 1 Citizens Bank Way, (215) 463-1000, phillies.com/themenights
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.

For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

SOURCE: Greater Philadelphia Tourism Marketing Corporation

New York International Latino Film Festival Winners Accept Their Awards

The New York International Film Festival wrapped up Sunday evening with an awards ceremony that honored the directors and producers of the winning films. While more than 30 features were shown throughout the six-day festival, only five films were recognized during the closing ceremony at Clearview Chelsea Cinemas, along with the HBO/NYILFF Short Film Competition winner.

Prizes for the winners of Best Domestic Feature, Best International Feature, Best Director, Best Documentary, Best Short and HBO/NYILFF Short Film Competition Winner varied from video editing software to a $5,000 cash award.

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Thursday, August 16, 2012

Unwritten: Chile Premiering Fashions from Nine Chilean Women Designers During One-Time NYC Sales Event, Thursday, August 23, 2012.

August 9, 2012, NEW YORK — Nine Chilean designers using the finest artisanal traditions -- in fashion, jewelry and home décor, are making their first appearance in New York City on Thursday, August 23rd at One Art Space gallery at 23 Warren Street (between Church and Broadway) in Tribeca. The event is free and open to the public. It will take place from 12p.m.-7:30 p.m. A Chilean wine reception will be hosted from 5 p.m. to 7:30 p.m. All products featured are for sale. Retail prices are $50 - $1,000. Each customer who arrives between 12 p.m. and 5 p.m. will receive a free gift with purchase.

Gwendy Feldman, CEO and founder of Project Unwritten, an advocate of women’s artistry, creativity and entrepreneurship, who has already organized many pop-up shops and events to help fine artisans and noteworthy designers reach new markets, is organizing the event. The Chilean trade commission, ProChile is also sponsoring this event dedicated to Chilean fashion.

“With this exclusive, one-day presentation and sale of nine Chilean fashion designers, we want people to experience the timeless, contemporary accessories, jewelry, and fashion that is at home anywhere in the world, yet distinctly from Chile,” Gwendy explains. “These designers break preconceived notions and create a new material vocabulary, using the finest indigenous materials and hand crafting techniques deeply rooted in Chilean traditions. All items are made with passion and heart; exceptional design with environmental and social consciousness is part of this new material DNA. We think the US is ready to see and embrace this contemporary, sophisticated, positive and exciting fashion movement.“

ShopToko, the curated wholesale e-commerce platform that connects independent retailers with noteworthy designers, is also sponsoring the event. This is an opportunity for buyers to discover the work of Chilean designers (see list below), many of whom are showing their work for the first time in the States. The in-person experience adds another dimension to the unique ShopToko service. An exclusive selection of designs, under the Project Unwritten name, will also be available for retailers on the ShopToko platform, prior to and after the event.

Latinvision Media is the media sponsor for this event.

Participants include:

- Chantal Bernsau - www.chantalbernsau.cl - (Accessories, Jewelry) One of the preeminent accessory designers in Chile, who creates jewelry pieces symbolic of talisman and lucky charms from native Chilean tribes.

- Amaru - www.amaru.cl - (Fashion Designer) Using the finest materials of alpaca and llama fiber, Amaru creates soft sweaters, coats and throws with a twist of Chilean design – deemed to keep you warm during long cold nights.

- Alwa - www.alwa.cl - (Accessories, Jewelry) Gorgeous handmade jewelry featuring collections based on the natural Chilean materials: cow horn, thread, stones and metal. Unusual.

- Carmen Eva Textileria Contemporanea - (Fashion Designer) www.textileriacontemporanea.blogspot.com - Fabric is no mystery for Carmen Eva. Carmen Eva defies all purposes of fabrics with her latest collection of one-of–a-kind shawls, scarves and dresses that you can easily wear for formal or casual events.

- Casa Kiro Joyas - http://www.casakiro.cl/ - (Jewelry) stunning collection of bracelet, rings, earrings and necklaces made of precious metals (silver, copper, gold) and sustainable organics and earth materials (exotic woods and stones). Quiet statement pieces that contain landscapes and universes.

- Etnias Chile - (Fashion Designer, Accessories) – Combining the best quality materials of lama wool and alpaca, Etnias presents an avant-garde ethnic based collection of hand- woven jackets, sleeveless coats, skirts, tops, belts and scarves.

- Hands of Chile - www.handsofchile.com - (Fashion Jewelry, Accessories, Home products) Showcasing the best of Chilean artistry, Hands of Chile crafts perfect gift items from alpaca scarves and shawls to ceramic- based home décor. Custom orders possible.

- Origen Lo Natural - www.origenlonatural.cl (Fashion, Accessories, Home products) Sustainable eco-fashion of beautiful feminine, delicate and quality designs in felt of the finest natural fibers.

- Poyen – www.poyen.cl - (Hats, Caps for Babies, Children, Men and Women) – Poyen means “ Love” and “Warmth” in the native Mapuche language spoken in south-central Chile and their hand crafted caps and winter accessories will provide you with just that.

For more information visit: www.projectunwritten.com


SOURCE: Project Unwritten

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