Wednesday, March 2, 2016

SVG Exclusive: Univision to Produce Copa América Centenario Final in 4K

Univision Deportes has confirmed that the network will produce and distribute the final of the Copa América Centenario (June 26, Metlife Stadium, East Rutherford, NJ) in 4K to American audiences.

According to Olek Loewenstein, SVP of Strategy and Operations at Univision, host broadcaster, HBS, will produce a 4K version of the final and Univision Deportes will complement that production with its own unilateral 4K production and broadcast the game in 4K.

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Tuesday, March 1, 2016

Why Brands Still Don't Have A True Hispanic Marketing Strategy

You have likely read the numerous articles and studies that highlight Hispanic consumers in the United States. Particularly, analysts and media tout the incredible growth, young demographics, amplified spending power and hyperactive digital and mobile consumption of the Hispanic market – all of which make it one of the most attractive demographics for marketers. However, U.S. Hispanics are vastly underserved, and the opportunities to reach them through digital remain largely untapped.

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Saturday, February 20, 2016

U.S. Hispanic Agencies: Enter the 2016 Wave Festival for Latin America

The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico.

Entries are due by Friday, March 25, 2016 for the Wave. 

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Wednesday, February 10, 2016

Positioning ad blocking to rescue publishers and save digital advertising

Digital advertising supports the free digital content and services economy. Publishers depend on ad dollars to provide their services. There is no discussion about that. There is also no discussion, about the ad-blockers impact on legitimate publishing businesses and the interactive advertising industry as a whole.

I’ll try to tackle this conundrum, focusing on the one part of the puzzle that’s often overlooked, the consumer. Perhaps in doing so, consumers will see the value of sharing personal information, ads will be more relevant and effective, publishers will be able to charge more for those ads, and they will need fewer ads to support the operation making a better experience for everybody in the ecosystem.

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Monday, February 8, 2016

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty brands. "We understand how important their image is and how important it is to keep the brand in a very elevated place, but at the same time, you have to be able to relate to consumers," said Gina Delio, Tag Creative's chief creative officer.

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Thursday, January 28, 2016

Hispanic ad spending: Great expectations

Hispanic ad spending has soared over the past five years. But there’s a feeling that it could, and should, be even higher.

It won’t quite get there in 2016, though it will once again see substantial gains.

Media Life predicts spending on Hispanic media will grow by 14 to 17 percent this year, based on conversations with and input from media buyers and media analysts.

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Understanding your audience is key to unlocking digital advertising potential

By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 extabytes per month - nearly one billion gigabytes. This constantly expanding web of information makes it easier than ever for businesses to track consumer activity and amass a wealth of first-party data.

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The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.

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Wednesday, January 27, 2016

The Year in Latino Entertainment by Jack Rico

For one to truly appreciate a year, any year, one has to assess achievements, foibles and noteworthy events. As we look back at 2015, there were plenty of moments to criticize, but also many to praise in Latino entertainment.

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My Year In Covering Latinos In Tech by Giovanni Rodriguez

In 2015, I wrote 38 articles for Forbes, and 15 (including this one) were about Latinos in tech.  My Latino-inspired articles covered adventures in Mexico, Israel, Miami, New York, and yes, my home in Silicon Valley. It’s been fun, it’s been real, and often dramatic (emotional highs and lows — with little in-betweens — and big lessons in life and business).

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The Top 6 Advertising "Do's" for 2016

Looking back, 2015 was a big year in advertising. So many brands inspired us, some customers of ours and others not, with well-crafted, risky, and thoughtful campaigns that took these businesses to the next level. As 2016 emerges, we’d like to take the time to share what we’ve learned in 2015 so you can build the most successful ad campaign your brand has seen yet. The following is a list of the top six tips real brands have discovered, to help you get started on your most successful advertising year ever.

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13 Media and Advertising ‘Trends’ in 2015 That Never Happened

Many things were predicted to happen in the media and advertising business this year. And many big things did happen, few of which were expected. (Oh wait, that’s right. You’re the one who knew that Verizon Communications was going to acquire AOL.)

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Monday, December 28, 2015

Univision Updates Finances in Most Recent IPO Filing

Univision Holdings has filed an amended S-1 form with U.S. the Securities and Exchange Commission (SEC) regarding its initial public offering (IPO). The company has still not given any pricing terms in this filing, but Univision did update its finances. The company intends to file on the New York Stock Exchange under the symbol UVN.

The underwriters for this offering are Morgan Stanley, Goldman Sachs, Deutsche Bank, Allen, Barclays, Merrill Lynch, Citigroup, Credit Suisse, Guggenheim, JPMorgan, Wells Fargo, Natixis, Cabrera Capital Markets, Guzman, Lebenthal Capital Markets, Loop Capital Markets, Ramirez and Williams Capital Group.

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Saturday, December 19, 2015

Telemundo launches Financial Literacy Campaign aimed at empowering Hispanics

NBCUniversal Telemundo Enterprises announced “Tu Dinero es Tu Futuro” (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers.

As unemployment rates continue to decline, U.S. Hispanics are becoming an influential piece of the American economic pie, with $1.3 trillion in purchasing power. Unfortunately, due to language and cultural barriers

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Five Social Trends Marketers Won't Be Able to Ignore in 2016

With the year coming to an end, headlines like "The War on Advertising" and "The Perfect Storm" are becoming more common as marketers are getting the year-end jitters, asking "What's next?" and "Where is there space for my brand in 2016?" While the speed of social has always been dizzying -- new platforms, behaviors, memes and audiences are born and die every minute – the year ahead promises to be especially frenetic.

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Sony Strikes ‘Gold,’ Acquiring U.S., Latin America, Spain on Conquistador Epic

MADRID Sony Pictures has struck “Gold” in Spain, closing distribution rights to U.S., Latin America and Spain on “Oro” (Gold), an upcoming conquistador epic, which Sony Pictures Spain will co-produce, joining Spain’s Atresmedia Cine and Apache Films.

Spain’s Agustin Diaz Yanes (“Alatriste”) is attached to direct, adapting a short story by Arturo Perez Reverte, Spain’s bestselling historical novelist, on what weighs in as one of the Spanish-speaking world’s most ambitious and biggest of upcoming movies

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Saturday, December 12, 2015

The Year in Video Marketing and What to Expect in 2016

We marketers love our trends, and these days there are plenty to choose from: marketing clouds, account-based marketing, predictive analytics—the list goes on.

But few trends had as big a 2015 as video marketing. Some 96% of B2B marketers are now using video, according to a recent study by the Web Video Marketing Council. And for good reason. Video is great for engaging audiences and getting their attention in a crowded market.

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Friday, December 4, 2015

TV Ad Dollars Still Not Buying Into Diversity

Over the past year, tele­vi­sion has be­come much more di­verse, in what Nielsen calls a “trans­form­at­ive” sea­son for the in­dustry. It’s pro­gress, but it’s been slow.

Part of the prob­lem? Net­works make more money for shows that can prom­ise ad­vert­isers an af­flu­ent, mostly white audi­ence, said an ABC Fam­ily ex­ec­ut­ive at a pan­el dis­cus­sion on mil­len­ni­als, di­versity and the me­dia mod­er­ated by Next Amer­ica found­ing ed­it­or Ron Brown­stein and hos­ted by The At­lantic in Los Angeles.  

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Thursday, December 3, 2015

New York Festivals for the World's Best Advertising Announces the First Round of Executive Jury Members

NEW YORK, Nov. 30, 2015 (GLOBE NEWSWIRE) -- New York Festivals® for the World's Best Advertising® announced the first round of prominent creatives appointed to the 2016 Executive Jury.

For the sixth consecutive year, New York Festivals will assemble 30+ most awarded chief creative officers and executive creative directors from the world's foremost advertising agencies around the globe to serve on the 2016 Executive Jury and select the World's Best Advertising℠ winners.

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Sunday, November 29, 2015

Austin ad agency LatinWorks entering new era

Already one of Central Texas’ best-known and most influential ad firms, LatinWorks is ready for new growth as it expands its reach into more digital and social media aspects of advertising, company officials say.

Leading the firm into the future will be a revamped leadership team, as longtime LatinWorks executive Christy Kranik will take over as executive vice president and general manager and Gabriel Garcia, previously the agency’s group creative director, will take over as executive creative director.

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Monday, November 23, 2015

NBC executive says she didn’t mean to offend Latino lawmakers: ‘Yo hablo español’

If Latino lawmakers thought they were going to walk out of a meeting with NBC executives feeling assured that the media company was turning a new leaf following protests over Donald Trump's appearance on "Saturday Night Live," they were sorely mistaken.

Things turned tense almost immediately when NBC News President Deborah Turness began talking about undocumented immigrants and referred to them as "illegals" – a term that is not only considered offensive to many Latinos but one that has also fallen out of favor in many parts of the country.

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Tuesday, October 27, 2015

Univision, preparing for an IPO, reports 10% higher third-quarter revenue

Spanish-language media giant Univision Communications reported improved financials in its fiscal third quarter, including 10% higher revenue compared with the year-earlier period.

The privately held media company has been preparing for its long-awaited public stock offering. Top managers on Tuesday, however, declined to say whether company owners planned to push forward with the partial offering this year or wait for the turbulence to settle down on Wall Street.

Instead, the executives focused on demonstrating that they have been making strides in operations, including its portfolio of cable television networks. Galavision and the sports network, Univision Deportes, have shown ratings strength.

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Tuesday, October 13, 2015

Netflix Takes ‘Gringolandia’ For U.S., Latin America

BARCELONA — Netflix will stream popular Chilean webseries “Gringolandia” not just in Chile but also in U.S. and all Latin America.

A six seven minute web-skein, “Gringolandia” has cumed 4.4 million views for the whole series on YouTube, and 84,466 followers.

The Netflix version will include unseen material and first and second seasons. Series creators have announced a third season.

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The Hispanic Public Relations Association Announces 2015 National Bravo! Award Winners

NEW YORK, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ -- The Hispanic Public Relations Association (HPRA) reveals the winners of the 2015 National ¡Bravo! Awards held for the first time at the Lotte New York Palace Hotel in New York City. The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry's finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.  Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

"Congratulations to all the winners for contributing superb work to the Hispanic public relations industry," said Andy Checo, President of HPRA's National Board.  "As we continue to advance the practice of Hispanic public relations, we are proud of providing a platform for our work to be recognized and celebrated."

Hosted by Laura Stylez, co-host of New York's most successful morning radio drive show on HOT97, the 2015 HPRA National ¡Bravo! Awards ceremony was held on Thursday, October 8. 

The winning agencies for the 2015 HPRA ¡Bravo! Awards recognizing the best public relations and marketing campaigns from across the country were:

Technology Campaign of the Year: COHN & WOLFE INFUSE

Healthcare & Nutrition Campaign of the Year: BALSERA COMMUNICATIONS FOR UNITEDHEALTHCARE THE PRESS EFFECT: LEVERAGING MEDIA TO EDUCATE LATINO POPULATIONS ABOUT HEALTH

Fashion & Beauty Campaign of the Year: HAVAS PR NORTH AMERICA FOR MEDIA MAKEOVERS BY JCPENNEY'S ESCUADRÓN GLAM.

Public Education Campaign of the Year: COHN & WOLFE INFUSE FOR COLGATE'S "ORAL HEALTH MONTH"

New Product Launch Campaign of the Year: SWAY PUBLIC RELATIONS FOR THE 2015 HYUNDAI SONATA MEDIA INTRODUCTION

Food & Beverage Campaign of the Year: HAVAS FORMULATIN FOR NESTLÉ LA LECHERA AND PATI JINICH.

Integrated Marketing Campaign of the Year: CONILL FOR TOYOTA MÁS QUE UN AUTO

Media Event Campaign of the Year: TELEMUNDO FOR THE 2015 BILLBOARD LATIN MUSIC AWARDS

Sports Campaign of the Year: HAVAS PR NORTH AMERICA FOR JCPENNEY: INSPIRACIÓN EN EL JUEGO BONITO

Digital Campaign of the Year: TELEMUNDO FOR THE SUPER SERIES LAUNCH OF "DUEÑOS DEL PARAISO"

Internal Communications Campaign of the Year: HAVAS FORMULATIN FOR MI PUEBLO EMPLOYEE ENGAGEMENT CAMPAIGN

CSR Campaign of the Year: D EXPÓSITO & PARTNERS FOR CHILD HUNGER ENDS HERE CON AGRA FOODS

Public Affairs Campaign of the Year: BALSERA COMMUNICATIONS FOR NATIONAL HISPANIC LANDSCAPE ALLIANCE'S JUAN IN A MILLION: ADVOCATING FOR THE NATION'S HISPANIC LANDSCAPE WORKFORCE

Non-Profit Campaign of the Year: D EXPÓSITO & PARTNERS FOR THE AARP CAREGIVING CAMPAIGN

Multicultural Campaign of the Year: COHN & WOLFE INFUSE

Mike Fernandez, Corporate Vice President, Corporate Affairs at Cargill, was honored with the inaugural 'Pioneer of the Year' Award.  

The 2015 HPRA ¡Bravo! Awards were made possible thanks to Platinum sponsors Coca-Cola and Time Warner Cable; Silver sponsor Moet Hennessy USA; and Bronze sponsors Delta Air Lines, Ogilvy Public Relations, PR Newswire, Toyota and United Healthcare. 

Judges for the 2015 HPRA National ¡Bravo! Awards were comprised of senior public relations and marketing professionals across the agency corporate and brand levels.   

For additional information regarding the Hispanic Public Relations association, please visit http://www.hpra-usa.org.

SOURCE Hispanic Public Relations Association

Tuesday, October 6, 2015

Mipcom: Telemundo-HBO Latin America Unveil Milestone Sales Deal

CANNES – Signaling one of the macro Latino deals at this year’s Mipcom trade fair, Telemundo Internacional and HBO Latin America Originals have inked an exclusive distribution deal giving Telemundo world sales rights outside the Americas -. North, Central, South – on HBO Latin America productions.

Deal involves the second biggest Spanish-language distributor in the world, and HBO Latin America, a company on the cutting edge of upscale Spanish-language TV production. It kicks in Jan. 2016 with period psychological drama “El Hipnotizador,” starring Leonardo Sbaraglio in the title role, and HBO Latin America’s first bilingual Spanish-Portuguese series.

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Monday, October 5, 2015

Four Times Latinos Stood Up For Hispanic Representation In The Media

Univision's Jorge Ramos Called Out Use Of "Illegal" Slur To Describe Undocumented Immigrants: "No Human Being Is Illegal." Univision anchor Jorge Ramos corrected Republican presidential candidate Donald Trump's use of the slur "illegals" to refer to undocumented immigrants, saying "no human being is illegal":

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Eva Longoria and 10 Latinos to Watch Honored at Variety Latino Event

Eva Longoria was honored at the inaugural Variety Latino’s “10 Latinos to Watch” ceremony, presented by Hennessy, held Tuesday night at Avalon in Hollywood.

The star-studded event recognized Longoria with the Visionary Award presented by Lifetime for her groundbreaking work in the entertainment industry and continuous contributions to the Hispanic community.

This year Variety Latino recognized promising Hispanic talent who are making waves in hit TV shows like “Narcos,”  Netflix’s “Orange Is The New Black”, Fox’s “Scream Queens” and ABC’s “How To Get Away With Murder.” The honorees included Stephanie Sigman, Karla Souza, Luis Gerardo Méndez, Maite Perroni, Lorenza Izzo, Diane Guerrero, Miguel Gómez, Diego Boneta, Raúl Castillo and Natalie Martinez.

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Fred Armisen and Horatio Sanz to launch 'Más Mejor' digital comedy channel

Latino comedy is about to get "Más Mejor."

Lorne Michaels' Broadway Video is teaming up with "Saturday Night Live" veterans Horatio Sanz and Fred Armisen to create a digital comedy channel aimed at the English-speaking Hispanic audience.

"Más Mejor," which means "more better" in English, will be a joint venture between Broadway Video and NBCUniversal Telemundo Enterprises. NBCUniversal enterprises reaches over 90% of Hispanics in the U.S. in English and in Spanish, according to the release.

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Saturday, October 3, 2015

Telemundo Enterprises to Develop One-of-a-Kind Spanish-Language News App

NBCUniversal Telemundo Enterprises' Digital & Emerging Business announced today a partnership with Telemundo News to develop the upcoming "Noticias Telemundo" app, a best-in-class Spanish-language mobile app featuring the latest in content personalization that will extend into the "wearable" market through its Apple Watch app.

The app will be available for download on November 8, 2015, marking the one year countdown to the 2016 presidential election. According to Nielsen, Hispanics are adopting smartphones at a higher rate than any other demographic group; nearly 72% of Latinos own smartphones, close to 10% higher than average in the U.S. In addition, according to a recent Google Consumer survey, Hispanics are 1.5 times more likely to buy mobile apps and digital media than non-Hispanics.

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Trends In Global Advertising Industry: Winners And Losers --

The $600 billion advertising industry, which is growing at 5% rate annually, is undergoing a rapid transition. While TV ads continue to rule the roost with over 40% share, digital ads that include online desktop and mobile ads have taken the center stage and are growing at a rapid pace. 

According to eMarketer, Mobile advertising is the key driver of growth around the world and advertisers will spend $64.25 billion worldwide on mobile advertising in 2015, an increase of nearly 60% over 2014. So while social media platforms, search engines, programmatic ad platforms and other Internet properties stand to gain from this trend, the clear losers are the TV networks and print media that rely on advertising.

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Thursday, September 17, 2015

The Spanish Media Are the Worst in Europe. These Upstarts Are Trying to Change That.

“The great problem of the Spanish press is the truth,” a Peruvian colleague once told Alfonso Armada, a former El País reporter who currently works for the conservative newspaper ABC. Armada can’t help but agree. “The press routinely twists the facts to fit the venue’s ideology,” he says. “The media themselves have helped spread the notion that there are no indisputable facts, just partial views of reality. 

As a result, what has taken root is the idea that, just like politicians, all media outlets lie.” An increasing number of Spaniards these days are thirsty for political news—but they don’t trust their journalists to deliver honest reporting. Journalism is the second-least-respected profession, right behind being a judge. And according to the latest Reuters Digital News Report, the Spanish media have the lowest credibility in Europe.

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Monday, September 14, 2015

Comcast Corporation Announces Promotion of Myrna Soto to Senior Vice President, Global Chief Information Security Officer

PHILADELPHIA--(BUSINESS WIRE)--Comcast Corporation (Nasdaq: CMCSA, CMCSK) announced today that Myrna Soto has been promoted to Senior Vice President, Global Chief Information Security Officer (GCISO). In this new role, Ms. Soto is responsible for the alignment and development of cyber and data security strategies and policies across the entire Comcast enterprise, including Comcast Cable, NBCUniversal and Comcast Spectacor. She reports to Michael Cavanagh, Senior Executive Vice President and Chief Financial Officer of Comcast Corporation.

“Myrna is an outstanding leader both at Comcast and in the information security and technology community,” said Mr. Cavanagh. “We’re pleased to have someone with her expertise to oversee this critically important work.”

Prior to this appointment, Ms. Soto served as Senior Vice President, Chief Infrastructure and Information Security Officer (CIISO) within Engineering & Platform Services for Comcast Cable. Ms. Soto, who joined Comcast in 2009, has more than 25 years of information security and technology leadership experience in a number of industries, including financial services, hospitality, insurance/risk management and gaming/entertainment. She holds a bachelor’s degree from Florida International University, a Master of Science degree in Industrial Psychology, and a Master of Business Administration degree from Nova Southeastern University. She also holds a Masters Certification in Project Management from George Washington University and is a Certified Project Management Professional.

A recipient of the 2015 CSO Compass Award, Ms. Soto also was named Information Security Executive of the Year in 2013 by ISE. She also was named one of the top 20 Most Influential Technology Latinos by CNET in 2014.

Monday, June 22, 2015

Miles Morales, the first biracial Spider-Man, to join the main Marvel Comics universe

The next time we see Spider-Man on the big screen, he’ll be portrayed as geeky white high-schooler Peter Parker. But come this fall, Miles Morales, a teenager of black and Hispanic descent, is officially joining the main Marvel Comics universe as Spider-Man.

The New York Daily News first reported that the biracial Morales will move from Marvel’s “Ultimate” line of comics to the official Marvel universe. Morales was first introduced in 2011 and quickly became a fan favorite, but his story is drawing to a close, as Marvel is concluding the Ultimate universe with this summer’s “Secret Wars” storyline. Instead, he’ll join the main canon in a new, relaunched Spider-Man storyline.

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Wednesday, June 17, 2015

Facebook hires new Latin America head

Facebook has appointed former SAP veteran Diego Dzodan to head up its Latin America operations, three months after previous incumbent Alexandre Hohagen announced his departure.

The Argentine executive has a strong sales track record within Latin America and has held senior roles at software giant SAP for a decade, where he led the company's business in countries such as Brazil, Colombia, Mexico, as well as the entire region until October 2014.

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Tuesday, June 16, 2015

With Acquisition of RealMedia Latin America, AppNexus to Form Independent Powerhouse In LatAm Markets.

NEW YORK, June 15, 2015 /PRNewswire/ -- AppNexus, the world's leading independent ad tech company, today announced its accelerated activity in Latin America markets with an agreement to acquire RealMedia Latin America (RMLA), one of the continent's preeminent advertising technology companies. Headquartered in Sao Paulo, and with operations in Mexico, Argentina and Chile, RMLA counts among its customer base a premier list of Spanish-language and Portuguese-language publishers and claims deep relationships in regional markets. The acquisition, AppNexus's fifth in the past twelve months, extends the company's physical footprint across five continents and positions it to capture fast growth in Latin America's programmatic advertising market.

"AppNexus already has a strong commercial presence in Latin America," said Michael Rubenstein, President of AppNexus. "The acquisition of RMLA extends our physical footprint to key locations in the region and positions us to create an independent powerhouse in a fast-growing part of the programmatic market.  Latin American buyers and sellers of online advertising need a state-of-the-art technology platform if they're to build strong, independent businesses that can compete locally and globally. AppNexus is thrilled to join forces with RMLA and its outstanding team to bring our offerings to companies across Latin America."

eMarketer, a leading market research firm, estimates that the programmatic advertising market in Latin America will grow from $5.29 billion in 2014 to $8.27 billion by 2017, with over 80 percent of the region's spend concentrated in Brazil, Argentina and Mexico. 

"Our integration into the AppNexus global platform is a major win for our customers," said Peter Gervai, Managing Director of RMLA.  "This deal will enable them to access AppNexus' broad range of products, including the most advanced version of Open AdStream for Publishers and sophisticated analytics and forecasting tools like Yieldex. The platform's rich optimization features and robust demand pipeline will place our longtime clients at a strong market advantage. We could not be more excited to join the AppNexus team."

John Barr, AppNexus VP and former COO of Yieldex, added, "There are very few end-to-end ad tech platforms with a full global reach. With the addition of RMLA's talented professionals, premier customer relationships, and local market expertise, AppNexus is unquestionably among that handful of major players."

Founded in 2002, RealMedia Latin America offers marketing and technology solutions to online advertisers and publishers.  The company is able to focus on fine-tuning local solutions for a customer's marketplace with its deep knowledge of the Latin American advertising space and industry experience.  Among its customers are Globo, Estadao, Walmart, MercadoLibre B2W, El Mercurio, and El Universal Mexico.

The transaction is subject to customary closing conditions and is expected to close later this summer.

Mucho Mas Media Aligns With Brillstein For Features Catering To Latino Market

Mucho Mas Media, a partnership between Pelican Point Media and Texican Media, has pacted with Brillstein Entertainment Partners to co-produce feature films with mainstream appeal for the growing U.S. Latino audience. And this segment of the population is, indeed, taking off in the entertainment sector.

“I grew up on the South Texas border, so I always had one foot in Mexico and one foot in the U.S.,” said Mucho Mas’ Javier Chapa. “When I moved out to Hollywood 14 years ago, I saw how underserved our community was and also Latino moviegoers were. This is a way to provide jobs for Latino writers and filmmakers and also give us a voice.

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Saturday, June 13, 2015

Can mainstream US media tap into non-English-speaking audiences?

WHEN THE NEW YORK TIMES’ SERIES investigating the nail salon industry, “Unvarnished,” went viral in May, the criminally low wages and health problems suffered by manicurists weren’t the only story. National and international media reported that the Times’ website published the stories in Korean, Chinese, and Spanish translation—a first for the paper.

Mainstream media organizations have long produced foreign-language editions (the Times launched its Chinese edition in 2012), apps, and special issues to reach broader audiences, but such initiatives are typically separate versions of flagship publications, with their own brands and audiences. Bi- or multilingual publications and media organizations tend to build an identity around their multicultural focus, which separates them from mainstream media.

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Wednesday, June 10, 2015

New Research Shows How to Connect With U.S. Digital Hispanics Online

Underserved and untapped. These were just two of the conclusions we came to last July when we wrote about the power and potential of U.S. digital Hispanic consumers. Almost a year later, the audience continues to garner significant attention—and rightly so. U.S. digital Hispanics are one of three rising groups of super consumers, according to a recent Nielsen report (African-Americans and Asian-Americans being the other two). 

Why "super" consumers? The U.S. Hispanic population is fast-growing (the Census Bureau projects an increase of 86% between 2015 and 2050) and has tremendous economic clout (estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010). These are the kinds of numbers that should have every marketer sitting up and taking notice.

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Tuesday, June 2, 2015

Google has a shockingly low percentage of black and Latino employees

SAN FRANCISCO (AP) — Google isn’t making much headway diversifying its workforce beyond white and Asian men, even though the Internet company hired women to fill one out of every five of its openings for computer programmers and other high-paying technology jobs last year.

The imbalanced picture emerged in a demographic breakdown that Google released Monday. The report underscored the challenges that Google and most other major technology companies face as they try to add more women, blacks and Hispanics to their payrolls after many years of primarily relying on the technical skills of white and Asian men.

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Monday, June 1, 2015

O’Malley Hires Former Obama Hispanic Media Director For Senior Campaign Role

Martin O’Malley is set to announce his campaign Saturday in Baltimore, but he has already made a key hire.

Gabriela Domenzain, former director of Hispanic media for Obama when he garnered a record 71% of the Latino vote in 2012, is joining O’Malley’s campaign as the director of public engagement where she will have a hand in communications, policy, and political outreach, a campaign source said.

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Monday, May 25, 2015

LatAm cinema wins big at Cannes

The 68th edition of the Cannes Film Festival had few Latin American films in the running this year, but most of them came away with important awards, including Mexico's Michel Franco with Best Screenplay for "Chronic."

Franco was the only Hispanic in the running for the Palme d'Or with a complex film shot entirely in English and starring Tim Roth.

The panel of judges included filmmakers Joel and Ethan Coen and actor Guillermo del Toro, among others.

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Hispanic Targeted Ad Spend Increased by 63% since 2010

FAIRFAX, Va., April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: the voice of Hispanic marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.

The growth is led by the Best-In-Class marketers who allocate more than 14.2 percent of their ad dollars to Hispanic dedicated efforts in Spanish/bilingual media. The number of these elite companies more than doubled from 29 to 68 companies spending a hefty $3.5 billion this year. This group accounts for 63 percent of the total Spanish/bilingual media spending increase.  These marketers each spend on average $52 million in Hispanic advertising nearly 4 times the average of the U.S. top 500 advertisers. 

The second tier of leading companies who assign 6.4-14.2 percent of their marketing budget to Hispanic dedicated efforts increased from 58 to 94 companies. This group accounts for 37 percent of the spending increase. Together the top two tiers of advertisers have almost doubled from 87-162 companies and they represent 100 percent of the growth of spending in Hispanic dedicated media.

Companies like Nissan, Toyota, Walmart, Target, Lows, Verizon, AT&T, Ruby Tuesday and Wellpoint have strengthened their investment and share of overall ad spend to Hispanic dedicated media. “The lesson from the top U.S. marketers is clear — follow the leader,” said Carlos Santiago, AHAA Research Chair and President of Santiago Solutions Group. “With an eye on creating revenue and market share growth, leading marketers continue to strengthen Hispanic in-language efforts while also reaching Hispanics in English media with culturally nuanced messaging.”

Methodology: Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish.  This data was analyzed by Santiago Solutions Group for AHAA.  SSG divided companies into 5 Tiers according to the percent allocation to Spanish/Bilingual media. Best-in-Class (more than 14.2%), Leaders (6.4%-14.2%), Followers (3.6%-6.3%), Laggards (1.0%-3.5%), On the Sidelines (Less than 1%).

SSG also segmented the Top 500 Overall Spending (English + Spanish) Companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad Spend Includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Internet, Display, Outdoor & Cinema.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.


Friday, December 26, 2014

Paola Tonini Talks About Her Role in the Movie ‘The Hardest Love’!

Mexican American Actress Paola Tonini is what you call a quadruple threat - Commercial, Actor, Model, TV Host and Producer. This charming "Girl Next Door" is known for her talent both in front of the camera and behind the lens, as well as her upbeat and charismatic personality. This young talented latina is not just beauty but also has the brains. Paola graduated from Weist Barron Acting School in NY. She finished shooting her first feature film “The Hardest Love” in 2013, where she held the leading role of “Melissa”. This film became the official selection of The Manhattan Film Festival.

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Thursday, December 18, 2014

Digital marketing news: Digital marketing: experts reveal their trends and predictions for 2015

As we look ahead to the new year, we asked five marketing professionals for their big trends in digital marketing for 2015. Here’s what they came up with:

Consolidation of the semantic web: This year, the most effective marketing campaigns were content driven, multi-channel, personalised and agile. We now have the tools – using cookies, algorithms and programmatic marketing – to run huge automated and personalised campaigns more intelligently. I believe that in 2015 and beyond we will see these tools being further integrated with the internet of things.

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Trending Toward the Trivial in U.S. Hispanic News

This past Nov. 28, legendary Mexican comedian Roberto Gómez Bolaños, creator and protagonist of several television comedy series enjoyed for decades throughout the Spanish-speaking world, died at age 85.

As to be expected, Univision, the leading Spanish-language television network in the United States, featured the news of Gómez Bolaños, better known as “Chespirito”, prominently as the lead story of its flagship newscast that day. But Chespirito’s passing wasn’t only the lead story on Nov. 28. It was the ONLY story during the entire Noticiero Univision broadcast, not only on the day of his passing, but on Nov. 29 and Nov. 30 as wel

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Latin3 is now the Latin American agency of record for Panasonic System Communications Company of North America

Latin3, the Latin Agency of the Digital Era, has become the Latin American agency of record for Panasonic System Communications Company of North America, a division of Panasonic Corporation of North America, the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. The agency will manage the company's digital marketing, media planning and media buying for its Toughbook ® rugged mobile computers and Toughpad ® rugged tablets for the Latin American region.

Due to Latin3’s knowledge on Latin America and its experience with multi-national brands, along with a recognized digital marketing expertise and a consolidated staff with extensive B2B know how, the agency is now in charge of developing and executing the integrated digital strategy for these Panasonic B2B products in Latin America.

Over the last 50 years, Panasonic has delighted consumers with its constant innovations for home and business. Today, Panasonic Toughbook® rugged laptops and Toughpad® durable tablets -engineered with enterprise-grade security to withstand drops, spills, dust and grime- will be supported by Latin3’s experience. The agency will deliver the marketing strategy for these products in Latin America, and will also create and execute everything related to event management, social media, website, and creative and content development.

Panasonic will also benefit from Social Lead GenerationTM, a new service developed by Latin3 that finds qualified leads in social conversations, and makes an approach to turn them into sales, and from Audience MotionTM, a new system also created by Latin3 that drives audiences through the funnel to generate leads.

“After a very intense and thorough RFP process, we are much honored to have been selected as Panasonic’s agency of record for Latin America for its leading Toughbook and Toughpad B2B brands.  We are confident about the potential growth opportunities within the region to position Panasonic Toughbook® rugged laptops and Toughpad® durable tablets as leaders in the category”, Matias Perel, Latin3’s CEO, explains.

“As Panasonic evolves its sales strategy for Toughbook and Toughpad in the region, we felt it was necessary to transform our overall marketing approach as well”, added Julianna Benedick, Marketing Director for Panasonic. “After an extensive search process, Latin3 emerged as the most capable agency to partner with as we reinvigorate the Toughbook and Toughpad brands in Latin America.”

Latin3, the Latin Agency of the Digital Era, partners with brands to empower their business goals by creating meaningful connections with their audiences. Latin3 works with insights to develop ideas that result in higher ROI for its clients. By combining creativity, design, media, technology and communications expertise, Latin3 delivers 360o strategies that include print, ATL, television, websites, social media and digital analytics for the US Hispanic and Latin American markets. Latin3 has offices in US, Argentina, Mexico, Panama, Uruguay, Chile, Brazil, Peru, Ecuador, Colombia and Venezuela.

Monday, November 10, 2014

Hollywood’s Hottest Hispanic Men

On the heels of Hispanic Heritage Month, we’ve been thinking about the gorgeous Latino men who’ve been heating up Hollywood for years. What better way to celebrate than compiling a list of the sexiest Hispanic hotties around?

We included actors like Esai Morales who’ve had places in our hearts for decades, while sultry stars like Mexico’s Diego Luna are becoming more familiar to U.S. audiences. Some of the guys even have VH1 ties, like LeAnn & Eddie star Eddie Cibrian and William Levy, who had a recurring role on Single Ladies.

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Why Most Marketers Are Not Ready To Go Total Market Or 'Cross-cultural'

Most marketers are behind when it comes to investing in the Hispanic market. Of the $171 billion spent on paid media in 2013 (according to eMarketer), Hispanic media spending totaled just $8.3 billion (according to Kantar and Advertising Age). Hispanic media spending represents less than 5% of total paid media spending, while Hispanics represent 17.1% of the U.S. population. While paid media doesn’t capture the entirety of marketing activity targeted to Hispanics, it provides a good barometer.

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