Marketing to Latinos Conference Series

LatinVision Media News

Friday, November 9, 2012

TBBC and LATIN3 team up to steer Big Cola’s launch in the US Market.

Fort Lauderdale. September 10, 2012. Latin3, the Latin Agency of the Digital Era, leader in Latin America and the US Hispanic Market, has been selected by Big Cola USA (TBBC) to lead their digital media presence to penetrate the US Market and directly compete with the top brands in the category.
Big Cola, a flagship product of the Peruvian Company Ajegroup (AJE), currently has presence in 20 countries, 20,000 collaborators and 120 company owned distribution centers. Its infrastructure serves more than one million points of sales selling over 3.8 million liters of beverages including beer, soft drinks, energy drinks, sports drinks, water, juice drinks and tea. 
The Big Beverage Company (TBBC), AJE’s Big Cola USA master distributor, is geared-up to quickly expand in the USA and “having Latin3 as our strategic partner is a key decision to successfully accomplish our goal”, said Jean Terminiello, Big Cola USA Chief Customer and Commercial Officer.“We are honored to support Big Cola in such an important mission and we feel very confident of the role we can play to succeed in the US Market” said Matías Perel, Latin3 Founder and CEO. 
Big Cola will be available beginning in the top 10 US Hispanic markets. In addition to other key markets, TBBC recently launched with Eagle Brands Sales in Miami. Big Cola is now available throughout Miami including Sedano’s and Presidente, two of the largest Hispanic supermarket chains in the US as well as local convenience stores with 21oz bottles retailing as low as $.99. “Big Cola is a high quality product that we bring to consumers at a low retail price, and the response has been phenomenal”, said George Hoyo, Eagle Brands Sales, General Sales Manager. 
“Big Cola’s penetration in the US market represents a major growth opportunity for the brand, given that the product is uniquely positioned. We have a high-quality product, made of 30% Pure Sugar-Cane with a great price and our cutting edge viral marketing delivered through an on-pack QR code created by dotsinabox.com brings tremendous value to customers and the ability to deliver augmented reality applications”, said Jean Terminiello, and added: “Latin3 brings in the innovation, creativity, extensive knowledge of the market and media capabilities necessary to bring our Think Big messaging to life and communicate our point of difference to customers and consumers”. 

On October 8th, Big Cola debuts as “The Next Big Thing” to over 2100 retailers at the National Association of Convenience Stores (NACS) show in Las Vegas. Learn more at Big-ColaUSA.com.
About Latin3 
Latin3 is the Latin Agency of the Digital Era. It helps leading brands strategize and execute integrated campaigns with digital at the core. Latin3 specializes in the US-Hispanic market and Latin America, with offices in Miami, Buenos Aires, Madrid, Panama, Sao Paulo, Mexico City, Bogota, Lima, Quito, Caracas and Montevideo. For more information please visit www.latin3.com

SOURCE: Larin3

Friday, November 2, 2012

GRAMMY Award winner Willy Chirino Inspires Hundreds of Hialeah Students as Part of the Latin GRAMMY® in the Schools Program Presented by Honey Bunches of Oats

On Friday November 2, 2012, Post Food’s Honey Bunches of Oats® will present the Hialeah Middle School with a $10,000 donation to purchase musical instruments as part of the Latin GRAMMY® in the Schools program. This educational program is an initiative in partnership with The Latin Recording Academy to provide students who have interests in pursuing careers in the music industry the opportunity to learn about the various career choices within the music business.
The event offers 400 students in South Florida a unique day of insights into the music industry with special guest and speaker, GRAMMY® Award winner Willy Chirino. 
Students will watch a special acoustic performance by Chirino while hearing first-hand the role music plays throughout his life and tips to remain optimistic in the journey. “When I found out that Willy Chirino would be the artist visiting our school, I was floored! As a music teacher with 10 years of experience, I have never had the opportunity to expose my students to the actual artist that we were studying. This experience will be something that both the students and I will remember four our whole lives,” said Christine Napoles, Director of Bands, Hialeah Middle School. 
In alignment with the brand’s positive spirit and commitment to Latinos in the U.S., Post Food’s Honey Bunches of Oats® will provide a memorable experience to the young people of Hialeah and host a breakfast for one hundred and twenty (120) students for their excellent student standing. 

“We are thrilled to be a sponsor of the Latin GRAMMY ® in the Schools program and be able to naturally align the positive spirit of our brand Honey Bunches of Oats with the inspirational power of music in the schools, said Mike Foley, Brand Manager US Hispanic & Export, Post Foods. “Bringing internationally known musician Willy Chirino and executives was extremely beneficial to motivate students to stay positive and encouraged as they pursue their passion for the arts and music,” he concluded.
There will be special members of the Latin Recording Academy and representatives from various local and national media outlets attending the event. A select number of media credentials are available. 
The event is part of an integrated campaign called ‘Positive Mix’ featuring Latin GRAMMY® nominee artist Prince Royce on the cover of millions of cereal boxes nation-wide. 10,000 consumers will instantly win music downloads and automatically have the chance to enter to win a grand prize flyway package that includes a trip to celebrate New Year's Eve in New York City and an opportunity to meet and greet Prince Royce.

Tuesday, October 23, 2012

Discovery en Español reports highest third quarter performance ever

(Miami, FL, October 11, 2012) – Discovery U.S. Hispanic, a division of the world’s number-one nonfiction media company, Discovery Communications, today announced quarterly viewership results for Discovery en Español. According to Nielsen, the network reached a historical eight-month steady and continuous ratings performance, growing +19% over third quarter 2011.[i]
“These outstanding viewership results further serve to highlight our understanding of the Hispanic audience and our ability to deliver quality content that best suits their needs and interests,” commented Ivan Bargueiras, General Manager, Discovery U.S. Hispanic. 

The ratings performance positioned the network as the leading Hispanic Pay TV channel in the 10pm and 11pm prime time hours among people 18-49. Top shows included Raro, real e insólito (Weird, True & Freaky), Desaparecidos (Disappeared), ¿Con quién $@!# me casé? (Who the “Bleep” Did I Marry?), Pecados mortales (Deadly Sins), Negociantes (Dealers), Crímenes de película (Real Crime/Reel Story) and Que gane el mejor (One Man Army)
Discovery en Español also captured the most viewers during prime time (7pm-11pm) on Sundays, with top programs such as Pena de muerte: Mi último día (Death Row: The Final 24 Hours), which captured 243,000 viewers; Discovery Presenta: Sirenas (Discovery Presents: Mermaids) with 198,000 viewers; and Barrios en guerra (Gangs), with 124,000 viewers. 

About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit www.tudiscovery.com
SOURCE: Discovery en Español

Friday, September 28, 2012

Low-Budget Paraguayan Film Could Become Next 'Slumdog Millionaire'

Sept 27, 2012 | by Tracy Lopez
"Better than Slumdog Millionaire," says MSN; "Rollicking entertainment," praises Variety Review; "The Fast and the Furious with wheelbarrows," comments IndieWire Review. 

Just what movie are they all talking about? The film that is attracting so much attention isn't a new Hollywood blockbuster, but instead a low-budget film from Paraguay called "7 Cajas."

"7 Cajas," (7 Boxes), is a Spanish and Guaraní -language action-thriller filmed on location amid the labyrinthine Asuncion markets and stars Celso Franco, who plays Victor, a 17-year-old delivery boy with a wheelbarrow.
Read full article

Thursday, September 27, 2012

Juan Luis Guerra leads Latin Grammy nominees

LOS ANGELES (AP) - Dominican singer, songwriter and producer Juan Luis Guerra is the leading nominee at the 2012 Latin Grammy Awards.

A host of Latin music artists filled the Belasco Theater stage in Los Angeles Tuesday to announce the Latin Recording Academy's nominations for its 13th annual Latin Grammy honors. Mexican pop duo Jesse & Joy, Colombian rocker Juanes and Norteno group Los Tucanes de Tijuana were among the musicians participating.

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Friday, September 21, 2012

CNN En Espanol Partners With Stardome Radio Networks For Distribution In U.S.

Sept 19, 2012 | by Rick Ellis

CNN en Español, the Spanish-language news cable network leader for the past 15 years in Latin America and the United States, will partner with Stardome Radio Networks, it was announced today by Cynthia Hudson-Fernández, Senior Vice President and General Manager of CNN en Español and Hispanic strategy for CNN/U.S.

The partnership will allow Stardome Radio Networks to distribute the CNN en Español Radio Network daily and hourly news briefs, Ahoras, initially among 85 radio stations throughout top U.S. markets, such as New York, Los Angeles, Miami, San Antonio, Dallas, and Washington D.C., among others.

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Wednesday, September 12, 2012

Alex Rodriguez to be Featured in Spanish-Language TV Spot and Digital Campaign for the Dynasty Prepaid Visa® RushCard


Tuesday, September 11, 2012

HBO's The Latino List: Volume Two celebrates diverse Hispanic America, Sept. 24

Sept 10, 2012 | by April MacIntyre

Tune in alert for HBO's vibrant documentary on Hispanic America this September in The Latino List: Volume Two.

From renowned photographer and director Timothy Greenfield-Sanders, the film features video portraits of a cross-section of Latino notables who have richly contributed to the fabric of contemporary society, including Christy Turlington Burns, Victor Cruz, George Lopez, Soledad O’Brien and Raul Yzaguirre, among many others.

This sequel to the 2011 HBO documentary “The Latino List” debuts Monday, September 24 (9:00-9:45 p.m. ET/PT) on HBO and HBO Latino in celebration of Hispanic Heritage Month.

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Friday, September 7, 2012

O2 Expands Campaign to Hispanic Market with targeted Television and Radio Ads

ST. AUGUSTINE, Fla., Sept. 6, 2012 — /PRNewswire/ -- O2 Secure Wireless, Inc. (Pink Sheets: OTOW) is announcing the successful completion and highly anticipated launch of demographically targeted Hispanic Television commercial spots.

Commencing at the initial launch of the prepaid MasterCard, Val Kazia, President, O2 Secure Wireless Inc., has been searching for cost-effective ways to introduce this offering to the full spectrum of demographics and geographies. He states: "We believe we have found a niche in the Hispanic sector; making our television and radio commercials comparatively advantageous. This is going to be a great sector for the company to serve."

In addition to previously announced commercials across national television cable networks, O2 Wireless has recently kicked off a television and radio commercial campaign targeting the Spanish speaking community across the US and targeted radio ads within the southeastern US. These commercials are targeting the use of O2 Secure Wireless' branded pre-paid debit MasterCard, and utilizing the Company's Dominican Republic call center to enroll new customers. It is anticipated that these commercials will bring awareness to new clientele which is designed to escalate a continued increase the growth and acceptance of the cards, further increasing corporate profits. The Company's corporate goal is to increase the issuance of cards tenfold in the coming months.

These new commercials are strategized to introduce the card as it relates to sending of money to family members inside and outside of country, performing direct deposit, and the low overhead fees associated with using the card. The company is expecting a 100 fold increase in the number of cards issued following these campaigns.

The Company has moved the Grand Opening of the O2 Retail location forward. Unforeseen delays have developed due to water damage and the hindering process of local building requirements adherence. We plan to have a soft opening first for the Local community. Shortly thereafter the public Grand Opening will be announced.

About O2 Secure Wireless

O2 Secure Wireless is a Company that is currently developing numerous wireless tower facilities in the U.S. The Company is also instrumental in the development of wireless broadband communication services domestically. Under a recent merger with Earthcom Service Inc., the Company is currently being structured to provide affordable flat rate pre-paid wireless services in developing countries internationally.

SOURCE: O2 Secure Wireless, Inc.


Read more here: http://www.heraldonline.com/2012/09/06/4240976/o2-expands-campaign-to-hispanic.html#storylink=cpy

Marketing drive for Mexican avocados

Sept 06, 2012 | by Carl Collen

Avocados from Mexico has announced that it is launching a multi-million dollar promotional drive to boost the consumption of fresh Mexican avocados in the US, backing up a record-breaking supply campaign.

The Mexican Hass Avocado Importers Association (MHAIA) is investing US$2.5m on general market and Hispanic TV and radio throughout the US in September and October, with general radio spots running in 12 major cities and Hispanic radio spots launched in eight cities.

Read full article

Thursday, September 6, 2012

"Dame un Break" winner Lokixxmo debuts original single “Noche Europea” with a new music video & “Making Of” special on Tr3s


Miami, FL August 22nd, 2012 – Tr3s: MTV, Música y Más, the bilingual/bicultural entertainment destination for Latinos in the US, announces vibrant talent Lokixximo as the winner of the network’s Dame Un Break contest presented by Wendy’s. The Dominican artist brings an uncharted aspect of Latin Urban music to the forefront with his own style, slang terminology and swagger. Lokixximo got the star treatment with a re-mastered original under the production of Grammy-award winning producer Sebastian Krys and a VIP trip to Los Angeles to produce a new music video for his original song “Noche Europea”. Catch the Music Video and “Making Of” special on Tr3s today.

“Winning this has been a life changing experience, seeing the joy and excitement of everyone celebrating my victory is priceless, then flying to LA to record & shoot the video with Tr3's is a dream come true, everyone was positive and amazing, it was worth the effort, I’m still speechless,” commented Lokixximo.

“It's always great to work with the tr3s team. This year was special because I got to not only work with the winner, but also the young and very talented Colombian producer, Andres Torres. All in all, a wonderful experience,” commented Sebastian Krys.

The Dame Un Break contest presented by Wendy’s rallied music fans on crowd sourcing platform Ourstage.com, where up-and-coming Latin music acts battle it out for a shot at stardom. The fan–voted contest creates a space for aspiring artist to share their talent and grow their fan base.

About OurStage.com
Founded in 2007, OurStage.com is a leading destination for music listening, discovery, and quality editorial content. With more than 200,000 artists from 40 styles of music, OurStage.com receives 4 million visits each month from 170 countries. OurStage.com's most acclaimed feature is its proprietary judging engine where the site's listeners rank the music of emerging artists for competitions that reward major opportunities to the winners—such as the chance to open for headlining acts and/or record with major label performers. To date, OurStage.com has provided opportunities for artists to open, be mentored by, or collaborate with celebrity artists such as Bon Jovi, Kid Rock, Drake, Goo Goo Dolls, HANSON, Train, John Legend, Lilith 2010, John Mayer, Monica, T-Pain, Trey Songz, Keith Urban, Travis Barker, Jane's Addiction, Hot Chelle Rae and many others. OurStage.com has also partnered with a wide range of media giants over the last few years, including: Clear Channel, Guitar Center, BET, CMT, Digital Broadcasting Group, AOL Music, MTV, and Radio One. For more information: http://www.ourstage.com.

About Tr3s: MTV, Música y Más
Tr3s: MTV, Música y Más, owned and operated by Viacom International Media Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B), reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino - through original productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- as well as social responsibility through its initiative “Agentes de Cambio”, which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.

SOURCE: Tr3s

Tuesday, August 21, 2012

Philadelphia "Encanta" Hispanic Heritage Month

PHILADELPHIA, Aug. 17, 2012 /PRNewswire/ -- Philadelphia's Hispanic Heritage Month (September 15-October 15) promises to deliver more fun and more culture than ever before, thanks to annual favorites and new cultural treasures. The anticipated Open Air Exhibition, a massive interactive public arts display by artist Rafael Lozano-Hemmer, literally lights up the celebration along the Benjamin Franklin Parkway, while on the Avenue of the Arts, The Philadelphia Orchestra brings West Side Story to the Kimmel Center. Penn's Landing's Mexican Independence Day Festival and the Puerto Rican Day Parade on the Benjamin Franklin Parkway always draw thousands of people eager to celebrate, and the Philadelphia Phillies' Latino Family Celebration combines sporting and ethnic pride.

Here's a look at Philadelphia's Hispanic Heritage Month happenings:

Festivals & Parades:
  • Those looking to get an early start Hispanic Heritage Month need look no further than Taller Puertorriqueno's Feria del Barrio, one of the largest celebrations of Latino art and culture in the city. The free music, dance and art extravaganza takes place on the sidewalks of the historic Centro de Oro neighborhood -- the center of Latino culture in Philadelphia. September 7. 5th Street between Lehigh & Cambria Avenues, (215) 426-3311, tallerpr.org
  • It's all Mexico, all day -- food, music, dancing and crafts -- during the annual Mexican Independence Day Festival at Penn's Landing. The family-friendly fiesta includes performances by a mariachi band and a dance troupe, as well as local and national food and drink vendors, including Adobe Cafe, La Veracruzana and Corona. September 16. Great Plaza at Penn's Landing, Columbus Boulevard at Market Street, (215) 928-8801, delawareriverevents.com
  • More than 1,500 musicians, performers, local celebrities and youth groups take to the Benjamin Franklin Parkway for the Puerto Rican Day Parade, the city's largest and oldest outdoor event celebrating Latino and Puerto Rican heritage. Attendees admire passing floats, enjoy festive dances and listen to upbeat music. September 30. (215) 627-3100, elconcilio.net
Art & Culture Celebrations:
  • It's fitting that Mexican-Canadian artist Rafael Lozano-Hemmer's Open Air Exhibition makes its world premiere in Philadelphia, a city that displays public art on sidewalks, in parks, on walls and now, in the air. Using a free custom-made mobile app, participants' voices and GPS positions activate 24 high-powered searchlights along the Benjamin Franklin Parkway to create three-dimensional light formations in the night sky. The nighttime exhibition, part of the both the Philadelphia Live Arts & Philly Fringe festival and DesignPhiladelphia, will be visible from up to 10 miles away. September 20-October 14, 8:00-11:00 p.m. Benjamin Franklin Parkway between 21st & 24th Streets, (215) 690-4065, associationforpublicart.org/open-air
  • On the last Friday of every month, the Talentos Dance Studio in Old Kensington is transformed into Cafe Encuentros and hosts Tertulias, lectures and discussions about cultural topics. Afterwards, audience members take the mic and share their music, poetry or dance skills. The Tertulias theme for Hispanic Heritage Month is "Mexico High Lights." September 28. 1417 N. 2nd Street, (215) 425-1390, raicesculturales.org
  • The Jets and the Sharks look bigger -- and sound better -- than ever. To mark the 50th anniversary of the Academy Award-winning movie, The Philadelphia Orchestra tackles Leonard Bernstein's West Side Story score, while the remastered film plays in high-definition on the big screen -- with dialogue and vocals intact. October 5-7. 300 S. Broad Street, (215) 893-1999, kimmelcenter.org
  • Taller Puertorriqueno's free concert and art series Cafe Under the Stars ends its season with double the culture, as award-winning dancer and Temple University professor Merian Soto presents two of her works. Soto will present her new multi-dimensional work We Are and 2009's Postcards from the Woods. October 12. 2600 N. 5th Street, (215) 426-3311, tallerpr.org
  • Words and pictures share the spotlight during Luz, Palabra y Vida, a photography exhibition and book presentation at The Bourse at Independence Mall. The show, themed "Poetry and Photography in Dialogue," features work from writer Maria Luisa Ortega Hernandez and photographer Obed Arango Hisijara. October 15-November 30. 111 S. Independence Mall East, (215) 625-0300, bourse-pa.com
Havin' A Ball:
  • The Philadelphia Phillies celebrate Hispanic Heritage Month in true sporting style during the 11th Annual Goya Latino Family Celebration at Citizens Bank Park. The game hits a homerun with special food and entertainment. Bonus: Phils fans can get a discount on tickets by using the online promotion code SALSA. September 25. 1 Citizens Bank Way, (215) 463-1000, phillies.com/themenights
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.

For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

SOURCE: Greater Philadelphia Tourism Marketing Corporation

New York International Latino Film Festival Winners Accept Their Awards

The New York International Film Festival wrapped up Sunday evening with an awards ceremony that honored the directors and producers of the winning films. While more than 30 features were shown throughout the six-day festival, only five films were recognized during the closing ceremony at Clearview Chelsea Cinemas, along with the HBO/NYILFF Short Film Competition winner.

Prizes for the winners of Best Domestic Feature, Best International Feature, Best Director, Best Documentary, Best Short and HBO/NYILFF Short Film Competition Winner varied from video editing software to a $5,000 cash award.

Read full article

Thursday, August 16, 2012

Unwritten: Chile Premiering Fashions from Nine Chilean Women Designers During One-Time NYC Sales Event, Thursday, August 23, 2012.

August 9, 2012, NEW YORK — Nine Chilean designers using the finest artisanal traditions -- in fashion, jewelry and home décor, are making their first appearance in New York City on Thursday, August 23rd at One Art Space gallery at 23 Warren Street (between Church and Broadway) in Tribeca. The event is free and open to the public. It will take place from 12p.m.-7:30 p.m. A Chilean wine reception will be hosted from 5 p.m. to 7:30 p.m. All products featured are for sale. Retail prices are $50 - $1,000. Each customer who arrives between 12 p.m. and 5 p.m. will receive a free gift with purchase.

Gwendy Feldman, CEO and founder of Project Unwritten, an advocate of women’s artistry, creativity and entrepreneurship, who has already organized many pop-up shops and events to help fine artisans and noteworthy designers reach new markets, is organizing the event. The Chilean trade commission, ProChile is also sponsoring this event dedicated to Chilean fashion.

“With this exclusive, one-day presentation and sale of nine Chilean fashion designers, we want people to experience the timeless, contemporary accessories, jewelry, and fashion that is at home anywhere in the world, yet distinctly from Chile,” Gwendy explains. “These designers break preconceived notions and create a new material vocabulary, using the finest indigenous materials and hand crafting techniques deeply rooted in Chilean traditions. All items are made with passion and heart; exceptional design with environmental and social consciousness is part of this new material DNA. We think the US is ready to see and embrace this contemporary, sophisticated, positive and exciting fashion movement.“

ShopToko, the curated wholesale e-commerce platform that connects independent retailers with noteworthy designers, is also sponsoring the event. This is an opportunity for buyers to discover the work of Chilean designers (see list below), many of whom are showing their work for the first time in the States. The in-person experience adds another dimension to the unique ShopToko service. An exclusive selection of designs, under the Project Unwritten name, will also be available for retailers on the ShopToko platform, prior to and after the event.

Latinvision Media is the media sponsor for this event.

Participants include:

- Chantal Bernsau - www.chantalbernsau.cl - (Accessories, Jewelry) One of the preeminent accessory designers in Chile, who creates jewelry pieces symbolic of talisman and lucky charms from native Chilean tribes.

- Amaru - www.amaru.cl - (Fashion Designer) Using the finest materials of alpaca and llama fiber, Amaru creates soft sweaters, coats and throws with a twist of Chilean design – deemed to keep you warm during long cold nights.

- Alwa - www.alwa.cl - (Accessories, Jewelry) Gorgeous handmade jewelry featuring collections based on the natural Chilean materials: cow horn, thread, stones and metal. Unusual.

- Carmen Eva Textileria Contemporanea - (Fashion Designer) www.textileriacontemporanea.blogspot.com - Fabric is no mystery for Carmen Eva. Carmen Eva defies all purposes of fabrics with her latest collection of one-of–a-kind shawls, scarves and dresses that you can easily wear for formal or casual events.

- Casa Kiro Joyas - http://www.casakiro.cl/ - (Jewelry) stunning collection of bracelet, rings, earrings and necklaces made of precious metals (silver, copper, gold) and sustainable organics and earth materials (exotic woods and stones). Quiet statement pieces that contain landscapes and universes.

- Etnias Chile - (Fashion Designer, Accessories) – Combining the best quality materials of lama wool and alpaca, Etnias presents an avant-garde ethnic based collection of hand- woven jackets, sleeveless coats, skirts, tops, belts and scarves.

- Hands of Chile - www.handsofchile.com - (Fashion Jewelry, Accessories, Home products) Showcasing the best of Chilean artistry, Hands of Chile crafts perfect gift items from alpaca scarves and shawls to ceramic- based home décor. Custom orders possible.

- Origen Lo Natural - www.origenlonatural.cl (Fashion, Accessories, Home products) Sustainable eco-fashion of beautiful feminine, delicate and quality designs in felt of the finest natural fibers.

- Poyen – www.poyen.cl - (Hats, Caps for Babies, Children, Men and Women) – Poyen means “ Love” and “Warmth” in the native Mapuche language spoken in south-central Chile and their hand crafted caps and winter accessories will provide you with just that.

For more information visit: www.projectunwritten.com


SOURCE: Project Unwritten

Wednesday, August 15, 2012

Florida Media Market partners with the Sichuan TV Festival and LGMA to launch the first ever U.S. multilingual Format competition

Aug 15, 2012 | Miami, Florida - In addition to its traditional "Ready for Distribution" and market features, in 2013, FMM in partnership with the Chinese Sichuan TV Festival and the New York-based LGMA will launch the first ever multilingual "Format competition", aimed at finding new talent from emerging markets like China and Latin America.

The 6th Annual Global Conference will take place from January 30th through February 3rd, 2013, at the beautiful Shelborne Hotel in the Historic Art Deco district of Miami Beach.

"I am delighted that China and Latin America will join forces to develop their own world-class formats through the competitions set up by our partners," said Maritza Guimet, CEO of FMM. "These competitions will efficiently complement FMM's efforts to find distribution for our numerous Ready for Distribution independent filmmakers, coming to our established workshops." For submissions please go to https://www.withoutabox.com/login/6240

"It is a great opportunity for the Sichuan TV Festival to be part of the 2013 Florida Media Market", said Lu Liang Head of Acquisition and Distribution of Sichuan Television. "The festival and our guests, high level executives of many regional TV Stations in China, are looking to join forces with our Latin American colleagues and to better explain the needs of Chinese television to worldwide formats sellers in Miami."

"With this third Format Day, after Beijing in 2010 and Sichuan in 2011, LGMA is delighted to partner with the Florida Media Market to enhance the reach of the emerging markets like China and Latin America," said Georges Leclere, President of LGMA. "This new trilingual format competition in English, Spanish and Mandarin, although challenging, will no doubt demonstrate that emerging markets are indeed a target that many format producers in the world should now consider very seriously to increase their International sales". 


About Florida Media Market
The Florida Media Market (FMM) was created to fortify the Media industry in South Florida by serving as a bridge between the media culture of South Florida and those of Hollywood, Europe, Asia, and Latin America. It is an outlet for South Florida independent Filmmakers to meet with executives producers, production companies, distributors, TV Networks & Stations that are actively seeking content. FMM has created both an annual market, and an online platform, for buyers and sellers of film, documentary, television, and new media content to gather in order to teach, learn, inspire and do business together.

About the Sichuan TV Festival
Founded in1991, the biennial Sichuan TV Festival (SCTVF) is the leading international content market and awards in Asia. It is hosted in the Sichuan Province in South West China. Throughout its twenty years, the festival has encouraged the participation of media companies, associations and cultural representatives from around the world. It has become one of the most reputable TV festivals and the most effective platforms to access the most updated TV and film marketing information in China and Asia.

About LGMA
The global media consulting company, LGMA was first created in 2007 by Georges Leclere to promote Eco-TV programs including format game shows Go For Green!, Eco-Worried, District Green and drama series like GWEN.
George Leclere International Emmy Awards background, added TV competitions to its lineup. Today, LGMA is involved and partnering with the Banff World Media Festival in Canada, the Seoul Drama Awards in Korea, the War and Peace company in Russia and especially the Sichuan TV Festival in China. LGMA advises international companies on worldwide media ranging from classic television events to future visual media on any platform.

SOURCE: Florida Media Market

Monday, August 13, 2012

English-language networks fail to pick up Hispanic viewers

August 11, 2012 | by Aiyana Baida

Networks hungry to rake in Hispanic viewers are struggling, despite the popularity of some Latinos on TV like Colombian actress Sofia Vergara of ABC’s “Modern Family.”

According to the New York Times, of the show’s 12.9 million viewers this season only about 798,000 were Hispanic. The numbers are low considering that Nielsen reports there are 48 million Hispanic viewers.

Other mainstream shows follow that trend:
  • CBS: “Two and a Half Men” had about 611,000 Hispanic viewers out of a total of about 14.6 million viewers. 
  • CBS: “NCIS” averaged 509,000 Hispanic viewers out of a total of about 19.1 million. 
  • ABC: “Grey’s Anatomy” had about 583,000 Hispanic viewer out of a total of about 10.9 million. 
  • Fox: “Glee” had about 518,000 Hispanic viewers out of 8.7 million. 
Read full article

Sesame Street to get new Latino character

The producers of the long-running American children's television series say they are holding an open casting call next week in New York City for a recurring character to join the Sesame Street family.

It is open to bilingual actors or actresses between the ages of 18 and 25.

"We hope many people show up. We know the Latino community is full of talented people," says Rocio Galarza, the senior director for Sesame Workshop, the non-profit organisation behind Sesame Street.

Read full article

Friday, August 10, 2012

Univision Launches Multi-Screen Interactive Video Advertising Initiative

Univision Communications, the leading media company serving Hispanic America, announced an innovative new media planning and buying initiative that empowers its advertisers to execute interactive video ads across all devices. Base Media Plus allows television advertisers to run ads on TV, desktops, smartphones, and tablets all with just a single media buy. Multi-screen video ad platform provider Mixpo will be the technology partner delivering this capability to the network, supporting Univision's multi-screen vision and ensuring execution simplicity.

"It is exciting to see a major broadcast network packaging and promoting interactive video ads across all digital screens -- desktops, smartphones, and tablets -- with TV advertising," says Anupam Gupta, President and CEO of Mixpo. "With Mixpo's technology, Univision's advertisers, who already have access to 97 percent of America's Latino audiences, will be able to launch more effective integrated video campaigns and measure their campaign results. It's just the beginning of more convergence between TV and online video strategies."

The partnership between Mixpo and Univision represents a pivotal turning point for media planning, buying and campaign management through interactive multi-screen video ads that leverage existing TV spots. By removing the complexities of delivering ads across TV, computers, smartphones, and tablets, Univision is giving brands and agencies the infrastructure and operational simplicity to execute deeply engaging campaigns the way consumers experience them. As media multitasking increases, the opportunity to advertise across screens and across devices becomes an advertising imperative. Univision's platforms are already proving this engagement -- so far this year, its digital video streams have increased 37% compared to last year, totaling 118 million.

"Univision launched this new multi-screen approach to better serve advertisers with content tie-ins that span the network's TV, radio, online and mobile platforms. This 360-degree approach is what clients demand in today's media environment," says Charlie Echeverry, EVP, Digital Sales, Univision. "Mixpo is uniquely qualified to deliver the functionality we need to best serve our advertisers."

Mixpo-enabled video ads can run on desktops, smartphones, and tablets. Engrossing interactivity can be added, turning each video ad into an immersive, social experience for greater viewer engagement and ad performance. Its online platform empowers existing production resources to deliver the video ads advertisers demand at scale, customizable and brand identity-aligned. Mixpo provides all the reporting needed to gauge and react to campaign performance -- from ad engagement and completion rates to brand uplift measurements.

For more information about Univision Base Media Plus, please visit the Mixpo Blog.

Digital streams source: Univision.com, YouTube, Hulu, July, Kargo and GoTV (Funware) Digital Video reporting January-June 2011 and January-June 2012

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports and a suite of six cable offerings -- De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

About Mixpo
Mixpo provides Media Companies, Brand Advertisers, and Agencies with an online, self-service platform that enables the creation of interactive, multi-screen video ads at scale. Media Companies use Mixpo's platform to seamlessly extend TV campaigns across all of their digital properties -- websites, mobile sites, and apps. Advertisers and Agencies use the platform to generate immersive, brand-rich video ads with unprecedented speed and ease. Mixpo's platform delivers the broadest and deepest array of video ad campaign reports available so Media Companies, Brand Advertisers, and Agencies can readily plan and act on campaigns with informed confidence.

Mixpo, Inc. was founded in 2007 and is headquartered in Seattle, with offices in New York, Boston and Victoria BC. To learn more, visit www.mixpo.com or follow Mixpo on Twitter.

SOURCE: Mixpo

How Fox Pioneered A Formula For Latino News

August 09, 2012 | by David Folkenflik

In a glass-walled conference room at Fox News in New York, reporter Bryan Llenas and two of his colleagues discuss the nature and success of their news site, Fox News Latino, largely aimed at English-speaking Hispanics.

Maybe a dozen feet away, two pundits can be seen heatedly arguing in a Fox News TV studio.

"Fox News Latino is different than Fox News," Llenas says with a smile. "You know what? That's the purpose — to add value."

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Thursday, August 9, 2012

Jose Cuervo Tradicional Celebrates Latin Culture and Inspires Artists Nationwide Through the Tradicional Mural Project

NEW YORK, Aug. 8, 2012 /PRNewswire-HISPANIC PR WIRE/ -- As part of Jose Cuervo's long history of supporting the arts and Latin culture, Jose Cuervo Tradicional – Mexico's No. 1 super-premium tequila and the same recipe used in Cuervo's original tequila in 1795 -- is launching the Tradicional Mural Project 2012. Through this platform, Jose Cuervo Tradicional hopes to create a dialogue through artistic endeavors that will inspire artists over the age of 21 to celebrate the Latin culture sharing their hopes and dreams for the Latin community through murals—an art form that, like Jose Cuervo Tradicional, is a truly authentic part of Mexico's history and culture. As part of this nationwide platform (where legal), Jose Cuervo Tradicional is inviting artists over the age of 21 to compete for the opportunity to win $15,000 by submitting an original mural painting inspired by their passion for Latin culture and the Jose Cuervo Tradicional bottle. Jose Cuervo Tradicional will also donate $15,000 to a Latino arts and cultural organization on behalf of the winner as well as display the top 10 murals in a public artistic venue such as a gallery or museum to be announced at a later date.

Artists can participate in the Jose Cuervo Tradicional Mural Project contest by submitting a 150-word statement describing how they are inspired by Hispanic heritage, along with their professional artwork portfolio via http://nalac.submittable.com/submit/13194/submission or TheTradMuralProject@MKTG.com. The application period is open from now through 11:59 p.m. (ET) on Friday, Aug. 31, 2012.

"Murals have been used by artists in Mexico and the U.S. to celebrate a rich culture," said Roy Danis, President, Jose Cuervo International. "Similarly, Jose Cuervo is an iconic and authentic embodiment of the past and future of Mexico. For this reason we have created the Jose Cuervo Tradicional Mural Project 2012 — to celebrate and keep cultural and artistic traditions alive while encouraging Latinos to look toward the future."

The National Association of Latino Arts and Cultures (NALAC) will serve as a consultant for the Jose Cuervo Tradicional Mural Project 2012 to increase visibility for the contest within the arts community. As part of this arts consultancy, NALAC will work with Jose Cuervo Tradicional across each phase of the program to engage artists, Latino communities and non-profit organizations.

A prestigious jury will review the entries and select ten finalists. The jury will be comprised of members from NALAC, Jose Cuervo Tradicional and Clifton Collins, Jr., critically acclaimed actor and director, who is also known for photographing and using murals as backdrops to music videos he has directed and produced. The finalists will be announced on Sept. 13 in Los Angeles.

Applications will be evaluated according to the following criteria:
Creativity and originality
Sincerity and clarity of expression
Relevance to theme "How does your Hispanic heritage influence and contribute towards the contemporary expression of Latino arts and culture?"

The Jose Cuervo Tradicional Mural Project 2012 finalists will work on their murals between the months of September and October. Completed murals will be unveiled at a special event in Chicago on Nov. 8, 2012. Photographs of the murals will be uploaded to Jose Cuervo Tradicional's bilingual Facebook page (www.Facebook.com/LosAmigosDeJose) so that consumers across the country can vote for the mural that most inspires them. The artist whose mural receives the greatest number of votes will receive a $15,000 grant and a $15,000 donation by Jose Cuervo Tradicional to a nonprofit arts organization in his/her community. Although only one mural will receive the grand prize, all 10 murals will be displayed at a public artistic venue such as a gallery or museum.

People 21 years of age or older can visit Jose Cuervo Tradicional's Facebook page (www.Facebook.com/LosAmigosDeJose) to learn more about the Jose Cuervo Tradicional Mural Project 2012, the contest and local events.

Jose Cuervo Tradicional reminds you to enjoy responsibly by drinking in moderation and designating a driver or taking public transportation.

About Jose Cuervo
Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional 100% Agave Reposado and Silver, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

About DIAGEO
Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

When enjoying this new product, and all its products, Diageo reminds its adult consumers to drink responsibly. As the world's largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands. The Diageo Marketing Code is one of the most stringent in the industry. Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.

Celebrating life, every day, everywhere, responsibly.

SOURCE: Jose Cuervo

Tuesday, August 7, 2012

Juan Luis Guerra and Juanes Set for Nov. 24 Show at Barclays Center in Brooklyn

Chicago, IL (PRWEB) August 06, 2012

Grammy Award winning artists and Latin pop icons Juan Luis Guerra and Juanes will perform in the first-ever Latin show at the state-of-the-art Barclays Center in Brooklyn on Saturday, November 24 at 8 p.m. The show is being produced by Cardenas Marketing Network (CMN).

Tickets will go on sale Thursday, Aug. 16 at 10:00 a.m via Barclayscenter.com, Ticketmaster.com or by calling 1-800-745-3000.

“We are proud to have two incredibly gifted musicians, Juan Luis Guerra and Juanes, as our first ever Latin artists at Barclays Center,” said Sean Saadeh, Vice President of Programming for Barclays Center. “Nearly a fifth of Brooklyn’s residents are Hispanic and we are excited for the borough to embrace such a significant show. We will continue to offer a unique blend of entertainment that reflects the diverse tastes within Brooklyn.”

Scheduled to open in September 2012, Barclays Center will be New York’s hottest sports and entertainment hub. Other major events scheduled for the venue’s inauguration include concerts by JAY Z, who is set to open the building on September 28, Barbra Streisand, Andrea Bocelli, and Justin Bieber.

“It will be a joy to play at Barclays Center in Brooklyn and now even more so that I will be on the same stage as our beloved Juanes,” said Guerra. “Music will surround us all that evening.”

Guerra and Juanes are known worldwide for their music as well as their humanitarian efforts. Guerra was recently honored by St. Jude Children’s Hospital for his dedication to helping children in need – both in his native Dominican Republic and throughout Latin America, while Juanes has long served as an advocate for victims of anti-personnel mines in Colombia and other countries through his Mi Sangre Foundation.

Juanes, known for such hits as “Me Enamora” and “La Camisa Negra,” treasures the opportunity to play alongside his Latin American colleague.

“Playing at Barclays Center with Juan Luis Guerra is an honor for me as a musician and as a Latino,” said Juanes, the 18-time Grammy Award winning artist. “I’m excited to be a part of this great fiesta.”

As with all events at Barclays Center, arena staff will work closely with the MTA to coordinate mass transit to and from the arena based on the event and with NYPD and other City agencies to ensure safety and security procedures are strictly followed and enforced.

About Juan Luis Guerra
Juan Luis Guerra and his band, 4:40, have sold over 30 million records and won numerous awards including 12 Latin Grammy Awards, two Grammy Awards, and two Latin Billboard Music Awards. He is one of the most internationally recognized Latin artists in the modern era. Guerra blends the perfect mix of merengue, bolero and Afro-pop/Latin fusion, resulting in universal hits such as "Ojalá Que Llueva Café" ("Wish It Would Rain Coffee"), “Bilirubina” and “El Costo de la Vida” (“The Price of Life”). A remix of his hit “La Llave de Mi Corazon” (“Medicine for My Soul”), with Taboo from The Black Eyed Peas, is a testament to his ability to fuse genres. A devout humanitarian, he established The Juan Luis Guerra Foundation in an effort to help children with disabilities and in need. He has supported the World Pediatric Project and has performed in benefit concerts including one for the Haiti earthquake victims. Guerra received Billboard’s Spirit of Hope Award in 2005, was named the 2007 Latin Recording Academy’s Person of the Year and was designated the UNESCO Artist for Peace in 2008, lending his support to UNESCO’s action for youth violence prevention.

About Juanes
Colombian-born Juanes became a Latin music phenomenon with the album Un Dia Normal (2002), which was certified platinum in several countries throughout Latin America, while his third album, Mi Sangre, reached international acclaim with the hit single "La Camisa Negra" (“The Black Shirt”). He has since released La Vida... Es Un Ratico (2007) and P.A.R.C.E. (2010). In May 2012, he released "Juanes MTV Unplugged. He has won 17 Latin Grammy Awards, one Grammy Award, and received the BMI President's Award at the 2010 BMI Latin Awards. Juanes is also known for his humanitarian work, having launched his own Mi Sangre Foundation, to help victims of anti-personnel mines, and is a Goodwill Ambassador for United for Colombia. He performed before the European Parliament in 2006 as part of a campaign to increase awareness of the use of land mines around the world. The Parliament donated € 2.5 million ($3.15m) to demine Colombia and to rehabilitate victims of landmines. He has also received the L’Ordre des Arts et de Lettres – the highest cultural honor given in France – declaring him “Knight in the order of Arts and Letters.”

About Barclays Center
Scheduled to open in September 2012, Barclays Center will be a major sports and entertainment venue in the heart of Brooklyn, New York. Developed by Brooklyn-based real estate developer Forest City Ratner Companies, and designed by the award-winning architectural firms AECOM and SHoP Architects, Barclays Center will have one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. Barclays Center will offer 18,200 seats for basketball and up to 19,000 seats for concerts, and will also have 100 luxury suites, four bars/lounges, three clubs, and 40/40 Club & Restaurant by American Express.
Barclays Center will host an extensive variety of events, including premier concerts, monthly major professional boxing cards, top college basketball, family shows, professional hockey, and the Brooklyn Nets. Some of the special programming that is already scheduled includes JAY Z, who will open the building on September 28 with the first of his eight concerts, Barbra Streisand, Andrea Bocelli, Justin Bieber, Journey, Leonard Cohen, The Who, BOB DYLAN & HIS BAND performing with MARK KNOPFLER, Rush,UB40, Maxi Priest, Hezekiah Walker, Neil Young & Crazy Horse, The King’s Men gospel concert with Kirk Franklin, Marvin Sapp, Donnie McClurkin, and Israel Houghton, 2012 Verizon’s How Sweet the Sound™, Russell Peters, the Barclays Center Classic men’s college basketball tournament, Atlantic 10 Men’s Basketball Championship, Coaches vs. Cancer Classic, Islanders vs. Devils game, Ringling Bros. and Barnum & Bailey Circus and Disney on Ice, Kellogg’s® Tour of Gymnastics Champions, and the New York Masters equestrian show jumping. Current programming alliances with Barclays Center include Golden Boy Promotions, IMG, Feld Entertainment, Lagardère Unlimited, and the Brooklyn Academy of Music.

In addition to Barclays, the naming rights partner, Founding Partners for Barclays Center include American Express, Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, GEICO, MetroPCS, Stolichnaya, and Ticketmaster. Other sponsors include: adidas, Anheuser-Busch, The Coca-Cola Company, Haier America, HighPoint Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, SONY, Tyco, and Willis.

Located atop one of the largest transportation hubs in New York City, Barclays Center will be accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines.

About CMN
Cardenas Marketing Network (CMN) is the leading multicultural event marketing and sponsorship agency in the U.S. CMN creates brand impact through award-winning campaigns featuring music, sports and other interactive experiences that capture the hearts and minds of millions of consumers across the nation. In 2011 CMN produced more than 2,500 live events, including concerts, experiential campaigns and mobile marketing tours for clients such as Wm. Wrigley Jr. Company, Anheuser-Busch, H&R Block, General Motors, and Goya, among others. With offices in Chicago, Los Angeles, Miami and New York, and a results-driven, dynamic team, CMN applies strategic thinking and flawless execution to deliver value for clients anywhere in the country.

SOURCE: CMN

Tuesday, July 31, 2012

Televisa Publishing & Digital to Offer Exclusive Promotional Coverage in the US Hispanic and Mexico Markets for Battle of the Strands 2012: Xtreme Beauty

Las Vegas, Nevada (PRWEB) July 30, 2012 - Vegas Beauty Unbound, producers of the epic salon competition, Battle of the Strands: Xtreme Beauty is pleased to announce a partnership with Televisa Publishing & Digital to provide exclusive media promotion for the event to the Spanish speaking community in the US and Mexico.

Per terms of the partnership agreement, Televisa Publishing & Digital will offer extensive media coverage and pre-event promotion of Battle of the Strands in print in two of its best-selling beauty and fashion magazines, Vanidades Magazine and Cosmopolitan en español Magazine, and via online on its Mujer Channel. As part of the partnership, Vegas Beauty Unbound will participate in the Cosmopolitan 40th Anniversary Bash Fashion Show in Las Vegas, while prominently featuring Televisa in multimedia promotion in advance of, and during the competition.

“This partnership opens our competition up to a whole new market,” stated Erin Utter, Director of Operations for Vegas Beauty Unbound. “Latin America has a beauty industry that exceeds $65 billion a year, we believe this is a natural fit and tremendous opportunity for our competition to grow.”

“Televisa is always looking for strategic synergistic partnerships to engage our audience and clients, Vegas Beauty Unbound brings all these elements and we are looking forward to a rewarding association,” replied Miguel A. Sanchez, West Coast Director of Sales for Televisa Publishing & Digital.

About Vegas Beauty Unbound
From October 20-22, Vegas Beauty Unbound will descend on Las Vegas with a three-day educational and networking event for the beauty and fashion industry. The centerpiece is Battle of the Strands: Xtreme Beauty, a head-to-head battle between the country’s top and unknown salons featuring outrageous challenges to showcase creativity and teamwork. Additional activities include a spectacular runway show, a tradeshow of innovative industry products, a student competition, and Beauti Gras, a Mardi Gras style Halloween Party at Body English.

Other sponsors include Sponsors include the Las Vegas Convention and Visitor Authority (LVCVA), Lamborghini of Las Vegas, Audi Henderson, Bhumi Makeup Brushes, Schwarzkopf Professional, Stila Cosmetics, M3K Beauty & Izunami Hair Tools of New York, with more sponsors to be announced.

About Televisa Publishing & Digital
Televisa Publishing + Digital is the world's largest Spanish-language content creator, aggregator and distributor. Televisa Publishing + Digital publishes over 189 titles under 95 different brands with an annual circulation of over 174 million. Televisa Publishing + Digital’s titles are #1 in market and audience share in most of its markets.

SOURCE: Televisa

Bud Light Renews Partnership With International Superstar Pitbull

ST. LOUIS, July 30, 2012 /PRNewswire/ — Bud Light today announced it has renewed its partnership with worldwide hit-maker Pitbull. As part of the partnership, Bud Light plans to highlight Pitbull on bilingual print, TV, radio, outdoor, digital and point-of-sale materials. Bud Light will also sponsor Pitbull’s new music video “Get It Started” with international superstar Shakira, which is the first single from his upcoming fall album, Global Warming. The music video will exclusively premiere across VEVO, the world’s leading all-premium music video and entertainment platform, on August 2. VEVO is available at VEVO.com, mobile & tablet apps and connected TVs as well as syndication partners’ web sites including AOL, Facebook, Yahoo! Music and YouTube.

Global music sensation has taken the world by storm since the release of his critically acclaimed album Planet Pit. The album sold over 1.3 million albums and 18 million singles worldwide and includes the worldwide #1 smash “Give Me Everything,” plus “Rain Over Me” featuring Marc Anthony, “International Love” with Chris Brown and T-Pain feature “Hey Baby.” Following the path of hits is Pitbull’s 2 million selling single “Back In Time,” the chart-topping anthem from the action adventure comedy Men In Black 3. Pitbull embarked on the U.S. leg of his Planet Pit World Tour on July 26th in Chicago at the Charter One Pavilion with dates confirmed through August 12th at the Bill Graham Civic Center in San Francisco before bringing the party to Japan and Australia later this year.

“Bud Light’s partnership with Pitbull is an ideal fit that combines one of today’s most exciting recording artists with the beer that’s always at the center of good times, and we look forward to continuing it throughout 2012 and beyond,” said Mike Sundet, vice president, Bud Light. “Pitbull’s energetic performances embody the fun, spirited personality of Bud Light, and our sponsorship of his new music video provides us the opportunity to connect with his passionate, diverse fan base.”

“It’s exciting to be involved in a second run with Bud Light,” says Pitbull. “Goes to show how two global brands understand each other and have fun being creative – the public loves our partnership – Look forward to having more fun this year. DALE!”

Additionally, Bud Light and the Anheuser-Busch Foundation will partner with the Hispanic Scholarship Fund (HSF) to donate a university scholarship in at least 26 cities during Pitbull’s U.S. leg of his Planet Pit World Tour. The recipient will appear onstage to accept the scholarship before the show and will have an opportunity to go backstage to meet Pitbull. In total, Anheuser-Busch will donate $100,000 this year to the HSF, the nation’s leading non-profit organization that supports Hispanic higher education, as part of the scholarship program.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

About Pitbull
Pitbull has risen to become a global superstar as both a recording and performing artist. The Miami-native recently added to a long-and-growing list of hits with his first #1, “Give Me Everything.” At the same time, his Planet Pit world tour sold out concerts in Mexico, Canada and Europe, before bringing the party to the United States, Japan and Australia. Pitbull teamed with international superstar Shakira for his latest single “Get It Started,” which is the first release from his upcoming Global Warming album, the highly anticipated follow-up to Planet Pit, which earned critical acclaim and enjoyed massive commercial success with sales of more than 1.3 million albums and 18 million singles. “Get It Started” comes on the heels of Pitbull’s 2 million-selling single “Back In Time,” the chart-topping anthem from the action-adventure-comedy Men In Black 3. http://www.pitbullmusic.com

SOURCE: Bud Light

Thursday, July 26, 2012

The New York International Latino Film Festival (NYILFF) Opens Its 13th Edition

NEW YORK, NY--(Marketwire - Jul 25, 2012) - The New York International Latino Film Festival (NYILFF), the premier Latino film festival in the country, opens its 13th edition with FILLY BROWN, starring breakout actress Gina Rodriguez (GO FOR IT, OUR FAMILY WEDDING), and closes with LEMON, the raw story of three-time felon and one-time Tony Award-winner, spoken word artist Lemon Andersen. The NYILFF is presented by HBO®. Schedule information and tickets will be available online and at the Chelsea Clearview Cinemas box office beginning July 27: nylatinofilm.com.

NYILFF kicks off on Monday, August 13 with a 15th anniversary presentation of SELENA at Cinema Under The Stars, a free outdoor screening presented by HBO® at St. Nicholas Park on St. Nicholas Avenue and 135th Street in Manhattan. Opening Night on Tuesday, August 14, through Closing Night on Saturday, August 18, panel discussions and other festival activities will take place at Chelsea Clearview Cinemas, 260 West 23rd Street, NYC 10011. The 2012 NYILFF Awards presentation will take place on Sunday, August 19.

NYILFF also presents a World Premiere exclusive screening of THE GIRL IS IN TROUBLE, a special presentation attended by stars Wilmer Valderrama and Columbus Short, and will include a Q&A. The film will be distributed theatrically by RCR Media Group. In addition, the heartwarming ELLIOTT LOVES, winner of the Miami Gay & Lesbian Film Festival Audience Award for Best Picture, will headline the festival's Dominican Night.

"HBO has been the proud presenting sponsor of the NYILFF since its inception in 1999," said Lucinda Martinez, vice president, Domestic Network Distribution & Multicultural Marketing at HBO. "We commend the festival on its success and ongoing efforts to raise the profile of Latino films and take special pride in our HBO/NYILFF Short Film Competition partnership which offers new Latino talent a chance to produce a winning script to film."

"In thirteen years, NYILFF has grown in prestige and stature around the country and internationally," explained Calixto Chinchilla, founder and co-executive director. "We continually strive to provide a platform for emerging and established filmmakers to showcase their work to New York's diverse audiences."

"On behalf of everyone involved with NYILFF, we would like to thank our sponsors whose consistent support has allowed NYILFF to become an internationally renowned Latino film festival in the U.S. We pride ourselves on providing our sponsors, filmmakers and audience with an elevated film-going experience," says Elizabeth Gardner, co-executive director.

HBO®/NYILFF Short Film Competition
The 2012 HBO®/NYILFF Short Film Competition winner is Carmen Peláez for her script THE ACTING LESSON. The film will be co-directed by Nicolas Calzada. Held earlier this year, the competition awards the writer of the winning script $15,000 in HBO funding to produce and direct the script and present it at NYILFF. In addition, HBO provides an executive to mentor the winner and her production team through the completion of the project. Jointly created in 2004, the competition seeks to foster films by Latino filmmakers and/or about the Latino experience.

Red Carpet Events: see here


NYILFF 2012 Sponsors
The 2012 NYILFF is presented by HBO® and HBO Latino® and made possible with the additional support of American Airlines, Daily News/Viva, NBC 4 New York and Telemundo 47, 103.5 KTU, Z100, Power 105.1 and Wing Advertising. The NYILFF is also proud to have Aquafina, Barefoot Wine, Café Bustelo, General Motors, Heineken, Macy's and Pepsi as Benefactors. Media partners consist of El Diario, El Especial/El Especialito Newspaper, Hispanic PRBlog, Hispanicize, HOMBRE Magazine, HuffPost LatinoVoices, Latina Media Ventures, LatinTRENDS, The Village Voice and Marketwire, as the exclusive wire partner. Venue partners include Clearview Chelsea Cinemas 9, Columbia University Medical Center's Office of Government & Community Affairs, Imagenation Cinema Foundation and Mount Sinai Hospital. The Industry partner is SAG-AFTRA. Technology and Creative partners include Analog Digital, Click3x, Eleet Tech, Heard City and spoon+fork. Special Thanks to the Mayor's Office of Media and Entertainment, the New York Latin Media and Entertainment Commission and Reyes Entertainment.

About NYILFF
Launched in 1999, the New York International Latino Film Festival (NYILFF) is now the premier Urban Latino film event in the country. The NYILFF's mission is to showcase the works of the hottest emerging Latino filmmaking talent in the U.S. and Latin America, offer expansive images of the Latino experience, and celebrate the diversity and spirit of the Latino community. Programming includes the flagship film festival in NYC, new music and art showcases, family and community events, scholarships for aspiring filmmakers, and a nationally recognized short film competition in partnership with HBO. The NYILFF is the only film event to have had the endorsement of Mayor Michael Bloomberg's NYC Latin Media and Entertainment Commission since its formation in 2003.

NYILFF Web Site: www.nylatinofilm.com
Find NYILFF on Facebook: www.facebook.com/NYLatinoFilm
Follow NYILFF on Twitter: www.twitter.com/NYILFF


SOURCE: NYILFF

Caballero to Acquire Stations in Texas and California

July 17, 2012 | by Rebecca Villaneda

Caballero Spanish Media (CSM) recently announced that it has entered into an agreement to acquire local broadcast stations across Texas and Central California.

"Both California and Texas have the largest concentration of Mexican-Americans in this country, who represent 36 percent of their respective total populations," Eduardo Caballero, CSM president and founder, told HispanicBusiness. "Also, it is very important to note that that segment of the population is very young, which is something we are not going to ignore."

Read full article

Monday, July 23, 2012

NASCAR Selects Ogilvy & Mather As Advertising Agency Of Record

DAYTONA BEACH, Fla., July 19, 2012 /PRNewswire via COMTEX/ -- Firm Edged Other World-Class Agencies Competing For The NASCAR Business

NASCAR today concluded a comprehensive agency review that spanned nearly four months, by selecting Ogilvy & Mather as Agency of Record (AOR) to service the sport's evolving advertising and marketing needs. The agency will help NASCAR and the industry to execute a Five-Year Industry Action Plan to engage and excite existing fans, while creating new ones.

NASCAR embarked on a review to secure a class-leading, full-service advertising agency in early 2012 in order to expand the sport's marketing efforts and provide an integrated solution to help NASCAR grow its audience in Youth, Gen Y and Hispanic. As AOR, Ogilvy & Mather's responsibilities will also include target segmentation, brand vision/storytelling, media strategy, promotions and support for the growing NASCAR Digital team.

NASCAR received 110 inquiries and 75 sets of credentials from a host of agencies of all sizes and expertise. The list was carefully analyzed and narrowed to a field of fewer than 10 firms, each of which were visited by a cross-functional team of executives from key business areas across NASCAR. In June, a trio of finalists - Leo Burnett, Ogilvy & Mather and McCann Erickson North America - presented to a group of senior leaders, including NASCAR Chairman and CEO Brian France.

"Significant changes in our ecosystem impacted how we deliver our message and position our brand to existing fans while increasing the appeal of NASCAR to new audiences," said Kim Brink, NASCAR managing director of brand, consumer and series marketing. "We were thoroughly impressed with the caliber of all three finalists; but Ogilvy's consistency, creativity and dynamic leadership were the key differentiators. We're delighted to join the agency's roster of big consumer brands."

"We view NASCAR as a lighthouse brand," said John Seifert, chairman and CEO of Ogilvy & Mather North America. "The sport blends marquee stars, jewel events, and some of the fiercest competition on the planet with an intricate ecosystem comprised of historic tracks and compelling personalities. From the beginning of the agency review process, it was clear to us that NASCAR was looking for a true business partner. We firmly believe that NASCAR is a valuable tool in the marketing mix and a place where big brands get high return on investment. We couldn't be more proud to add the sport to our portfolio of global brands."

Ogilvy & Mather will complete a comprehensive on-boarding process in 2012, as the agency prepares to help NASCAR launch a new brand platform at the 55th running of the Daytona 500 in February 2013.

About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, MRN Radio, PRN Radio and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR is GRAND-AM Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Crown Royal Presents the Curtiss Shaver 400 at the Brickyard powered by Big MachineRecords.com at Indianapolis Motor Speedway, will air July 29 on ESPN at 1 p.m. ET, with coverage starting at noon with "NASCAR Countdown" on ESPN. For more information and a complete schedule, visit www.nascar.com . Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.

About Ogilvy & Mather 
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company WPPGY -3.79% . For more information, visit www.ogilvy.com , or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.

SOURCE: Ogilvy & Mather
                               

Chef Sanchez to Host National Carne Asada Campaign

Chef and TV host Aaron Sanchez is teaming up with Bud Light for a new national summer grilling campaign, "Amigos y Carne Asada." The show will celebrate the perfect trifecta of beer, grilling and friends, according to a news release.

Sanchez hosts the Spanish-language cooking series "Aaron Loves NY" on Utilisima. He previously starred in Food Network's "Heat Seekers, Chefs vs. City" and will appear as a judge on the Food Networks' "Chopped: Grill Masters" beginning July 22.

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Thursday, July 5, 2012

Obama Outspending Romney on Spanish Ads

U.S. President Barack Obama's campaign has spent more than $2 million on Spanish-language ads since April to lock down the Latino vote, media buy trackers said.

That's in addition to the $4 million super PAC Priorities USA Action and the Service Employees International Union have committed to spending on Spanish television and radio throughout the summer in Colorado, Nevada and Florida, Politico reported Sunday.

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Thursday, June 28, 2012

MTV Latin America Announces The Cast For Its New Psychological Thriller "ULTIMO ANO"

MIAMI, June 21, 2012 /PRNewswire via COMTEX/ -- MTV Latin America confirmed the cast of its anticipated new local production, ULTIMO ANO. This novella is being produced in Mexico City and will premiere through MTV Latin America on September 3rd, 2012 and subsequently in the United States through Tr3s: MTV Musica y Mas. The novella will star with cast from all Latin America including Kendra Santa Cruz as Celeste (Mexican), Martin Barba as Benjamin (Mexican), Mauricio Henao as Martin (Colombian) and Iliana Gomez as Fernanda (Mexican). The 70-episode novella is MTV's Latin America third production in its genre and the first co-production with Tr3s: MTV, Musica y Mas. It is being produced in Mexico City by Argos Production using the latest technology in high definition.

"We are proud of the international success that MTV's Latin America novellas have had throughout the region, the United States and Europe. With this new production, MTV is committed to keep innovating; this novella has a different youth direction, it has a touch of psychological thriller and it's being produced entirely in Mexico," commented Fernando Gaston, SVP of Production and Programming, MTV Latin America.

Written by Josefina Fernandez (Chilean), whose scriptwriters include Claudia Bono (Ninas Mal and Popland), Francisca Bernardi and Hugo Morales, ULTIMO ANO is a youthful psychological thriller, which tells the story of a group of students belonging to the high class: Martin, an apparently ideal teenager, arrives at an elite school as part of a student exchange program. He lives with Benjamin, a popular kid with whom he built a good friendship but both of them fall in love with the same girl, Celeste. Mistrust develops when a conniving Martin steals his friends, his popularity and his entire life. Faced with disbelief from family and friends, Benjamin begins to wage a solitary battle to unmask the real Martin.

The cast also includes Julia Urbini (Mexican-Argentinian), Dolores Gomez (Mexican), Paola Galina (Mexican), Michel Duval (Mexican), Norman Delgadillo (Mexican), Leopoldo Marin (Mexican), Martin Navarrete (Mexican), Maria Jose Suarez (Mexican) y Juan De Dios (Mexican), amongst others.

ULTIMO ANO marks MTV's first partnership with the NGO, Population Media Center (PMC), to integrate in its scripts and creative pieces, issues that may raise social awareness amongst the audience. Through the use of entertainment-education programming, characters will be developed to evolve into role models for the audience, encouraging the adoption of healthier behaviors to benefit individuals and their societies

About 
Viacom International Media Networks The Americas
Viacom International Media Networks The Americas, a unit of Viacom Inc. VIA -1.97% VIAB -0.70% , owns and operates the company's portfolio of entertainment brands, which include MTV, VH1, Nickelodeon and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Musica y Mas in the US, which targets a broad US Hispanic audience, and MTV Networks International's programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The company's emerging multiplatform businesses include MTVNHD and Red Viacom in Latin America as well as VH1HD in Brazil. MTV Networks Latin America, US Hispanic and Canada also serve the growing number of digitally connected consumers via its websites: mtvla.com, mundonick.com, comedycentral.la, comedycentral.com.br, vh1la.com, vh1brasil.com.br, tr3s.com, mtv.ca and nickcanada.com as well as through its broadband and community sites: mtvrevolution.com, mundonick.com/nickturbo, mtvmusica.com, neopets.com and mtvdemo.com.

SOURCE: MTV Latin America
                              

U.S. Hispanic Market Wins Six Lions at Cannes Festival

June 25, 2012 | by Laurel Wentz

Four U.S. Hispanic agencies picked up six Lions at the Cannes Lions International Festival of Creativity last week, with a particularly strong showing in radio, a category U.S. Latin shops often excel in.

LatinWorks' long-running and much-awarded campaign for Cine Las Americas, which introduces Latin films to the U.S., won both a gold and a bronze Lion for the latest radio campaign from the Austin, Texas-based agency. The basic idea is always the same in the radio and TV spots for the film festival: LatinWorks unearths footage of real Latin American leaders saying imbecilic things, and the punch line is "if this is what our reality is like, imagine our films."

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