Monday, November 23, 2015

NBC executive says she didn’t mean to offend Latino lawmakers: ‘Yo hablo español’

If Latino lawmakers thought they were going to walk out of a meeting with NBC executives feeling assured that the media company was turning a new leaf following protests over Donald Trump's appearance on "Saturday Night Live," they were sorely mistaken.

Things turned tense almost immediately when NBC News President Deborah Turness began talking about undocumented immigrants and referred to them as "illegals" – a term that is not only considered offensive to many Latinos but one that has also fallen out of favor in many parts of the country.

Read full article

Tuesday, October 27, 2015

Univision, preparing for an IPO, reports 10% higher third-quarter revenue

Spanish-language media giant Univision Communications reported improved financials in its fiscal third quarter, including 10% higher revenue compared with the year-earlier period.

The privately held media company has been preparing for its long-awaited public stock offering. Top managers on Tuesday, however, declined to say whether company owners planned to push forward with the partial offering this year or wait for the turbulence to settle down on Wall Street.

Instead, the executives focused on demonstrating that they have been making strides in operations, including its portfolio of cable television networks. Galavision and the sports network, Univision Deportes, have shown ratings strength.

Read full article

Tuesday, October 13, 2015

Netflix Takes ‘Gringolandia’ For U.S., Latin America

BARCELONA — Netflix will stream popular Chilean webseries “Gringolandia” not just in Chile but also in U.S. and all Latin America.

A six seven minute web-skein, “Gringolandia” has cumed 4.4 million views for the whole series on YouTube, and 84,466 followers.

The Netflix version will include unseen material and first and second seasons. Series creators have announced a third season.

Read full article

The Hispanic Public Relations Association Announces 2015 National Bravo! Award Winners

NEW YORK, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ -- The Hispanic Public Relations Association (HPRA) reveals the winners of the 2015 National ¡Bravo! Awards held for the first time at the Lotte New York Palace Hotel in New York City. The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry's finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.  Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

"Congratulations to all the winners for contributing superb work to the Hispanic public relations industry," said Andy Checo, President of HPRA's National Board.  "As we continue to advance the practice of Hispanic public relations, we are proud of providing a platform for our work to be recognized and celebrated."

Hosted by Laura Stylez, co-host of New York's most successful morning radio drive show on HOT97, the 2015 HPRA National ¡Bravo! Awards ceremony was held on Thursday, October 8. 

The winning agencies for the 2015 HPRA ¡Bravo! Awards recognizing the best public relations and marketing campaigns from across the country were:

Technology Campaign of the Year: COHN & WOLFE INFUSE



Public Education Campaign of the Year: COHN & WOLFE INFUSE FOR COLGATE'S "ORAL HEALTH MONTH"



Integrated Marketing Campaign of the Year: CONILL FOR TOYOTA MÁS QUE UN AUTO








Multicultural Campaign of the Year: COHN & WOLFE INFUSE

Mike Fernandez, Corporate Vice President, Corporate Affairs at Cargill, was honored with the inaugural 'Pioneer of the Year' Award.  

The 2015 HPRA ¡Bravo! Awards were made possible thanks to Platinum sponsors Coca-Cola and Time Warner Cable; Silver sponsor Moet Hennessy USA; and Bronze sponsors Delta Air Lines, Ogilvy Public Relations, PR Newswire, Toyota and United Healthcare. 

Judges for the 2015 HPRA National ¡Bravo! Awards were comprised of senior public relations and marketing professionals across the agency corporate and brand levels.   

For additional information regarding the Hispanic Public Relations association, please visit

SOURCE Hispanic Public Relations Association

Tuesday, October 6, 2015

Mipcom: Telemundo-HBO Latin America Unveil Milestone Sales Deal

CANNES – Signaling one of the macro Latino deals at this year’s Mipcom trade fair, Telemundo Internacional and HBO Latin America Originals have inked an exclusive distribution deal giving Telemundo world sales rights outside the Americas -. North, Central, South – on HBO Latin America productions.

Deal involves the second biggest Spanish-language distributor in the world, and HBO Latin America, a company on the cutting edge of upscale Spanish-language TV production. It kicks in Jan. 2016 with period psychological drama “El Hipnotizador,” starring Leonardo Sbaraglio in the title role, and HBO Latin America’s first bilingual Spanish-Portuguese series.

Read full article

Monday, October 5, 2015

Four Times Latinos Stood Up For Hispanic Representation In The Media

Univision's Jorge Ramos Called Out Use Of "Illegal" Slur To Describe Undocumented Immigrants: "No Human Being Is Illegal." Univision anchor Jorge Ramos corrected Republican presidential candidate Donald Trump's use of the slur "illegals" to refer to undocumented immigrants, saying "no human being is illegal":

Read full article

Eva Longoria and 10 Latinos to Watch Honored at Variety Latino Event

Eva Longoria was honored at the inaugural Variety Latino’s “10 Latinos to Watch” ceremony, presented by Hennessy, held Tuesday night at Avalon in Hollywood.

The star-studded event recognized Longoria with the Visionary Award presented by Lifetime for her groundbreaking work in the entertainment industry and continuous contributions to the Hispanic community.

This year Variety Latino recognized promising Hispanic talent who are making waves in hit TV shows like “Narcos,”  Netflix’s “Orange Is The New Black”, Fox’s “Scream Queens” and ABC’s “How To Get Away With Murder.” The honorees included Stephanie Sigman, Karla Souza, Luis Gerardo Méndez, Maite Perroni, Lorenza Izzo, Diane Guerrero, Miguel Gómez, Diego Boneta, Raúl Castillo and Natalie Martinez.

Read full article

Fred Armisen and Horatio Sanz to launch 'Más Mejor' digital comedy channel

Latino comedy is about to get "Más Mejor."

Lorne Michaels' Broadway Video is teaming up with "Saturday Night Live" veterans Horatio Sanz and Fred Armisen to create a digital comedy channel aimed at the English-speaking Hispanic audience.

"Más Mejor," which means "more better" in English, will be a joint venture between Broadway Video and NBCUniversal Telemundo Enterprises. NBCUniversal enterprises reaches over 90% of Hispanics in the U.S. in English and in Spanish, according to the release.

Read full article

Saturday, October 3, 2015

Telemundo Enterprises to Develop One-of-a-Kind Spanish-Language News App

NBCUniversal Telemundo Enterprises' Digital & Emerging Business announced today a partnership with Telemundo News to develop the upcoming "Noticias Telemundo" app, a best-in-class Spanish-language mobile app featuring the latest in content personalization that will extend into the "wearable" market through its Apple Watch app.

The app will be available for download on November 8, 2015, marking the one year countdown to the 2016 presidential election. According to Nielsen, Hispanics are adopting smartphones at a higher rate than any other demographic group; nearly 72% of Latinos own smartphones, close to 10% higher than average in the U.S. In addition, according to a recent Google Consumer survey, Hispanics are 1.5 times more likely to buy mobile apps and digital media than non-Hispanics.

Read full article

Trends In Global Advertising Industry: Winners And Losers --

The $600 billion advertising industry, which is growing at 5% rate annually, is undergoing a rapid transition. While TV ads continue to rule the roost with over 40% share, digital ads that include online desktop and mobile ads have taken the center stage and are growing at a rapid pace. 

According to eMarketer, Mobile advertising is the key driver of growth around the world and advertisers will spend $64.25 billion worldwide on mobile advertising in 2015, an increase of nearly 60% over 2014. So while social media platforms, search engines, programmatic ad platforms and other Internet properties stand to gain from this trend, the clear losers are the TV networks and print media that rely on advertising.

Read full article

Thursday, September 17, 2015

The Spanish Media Are the Worst in Europe. These Upstarts Are Trying to Change That.

“The great problem of the Spanish press is the truth,” a Peruvian colleague once told Alfonso Armada, a former El País reporter who currently works for the conservative newspaper ABC. Armada can’t help but agree. “The press routinely twists the facts to fit the venue’s ideology,” he says. “The media themselves have helped spread the notion that there are no indisputable facts, just partial views of reality. 

As a result, what has taken root is the idea that, just like politicians, all media outlets lie.” An increasing number of Spaniards these days are thirsty for political news—but they don’t trust their journalists to deliver honest reporting. Journalism is the second-least-respected profession, right behind being a judge. And according to the latest Reuters Digital News Report, the Spanish media have the lowest credibility in Europe.

Read full article

Monday, September 14, 2015

Comcast Corporation Announces Promotion of Myrna Soto to Senior Vice President, Global Chief Information Security Officer

PHILADELPHIA--(BUSINESS WIRE)--Comcast Corporation (Nasdaq: CMCSA, CMCSK) announced today that Myrna Soto has been promoted to Senior Vice President, Global Chief Information Security Officer (GCISO). In this new role, Ms. Soto is responsible for the alignment and development of cyber and data security strategies and policies across the entire Comcast enterprise, including Comcast Cable, NBCUniversal and Comcast Spectacor. She reports to Michael Cavanagh, Senior Executive Vice President and Chief Financial Officer of Comcast Corporation.

“Myrna is an outstanding leader both at Comcast and in the information security and technology community,” said Mr. Cavanagh. “We’re pleased to have someone with her expertise to oversee this critically important work.”

Prior to this appointment, Ms. Soto served as Senior Vice President, Chief Infrastructure and Information Security Officer (CIISO) within Engineering & Platform Services for Comcast Cable. Ms. Soto, who joined Comcast in 2009, has more than 25 years of information security and technology leadership experience in a number of industries, including financial services, hospitality, insurance/risk management and gaming/entertainment. She holds a bachelor’s degree from Florida International University, a Master of Science degree in Industrial Psychology, and a Master of Business Administration degree from Nova Southeastern University. She also holds a Masters Certification in Project Management from George Washington University and is a Certified Project Management Professional.

A recipient of the 2015 CSO Compass Award, Ms. Soto also was named Information Security Executive of the Year in 2013 by ISE. She also was named one of the top 20 Most Influential Technology Latinos by CNET in 2014.

Monday, June 22, 2015

Miles Morales, the first biracial Spider-Man, to join the main Marvel Comics universe

The next time we see Spider-Man on the big screen, he’ll be portrayed as geeky white high-schooler Peter Parker. But come this fall, Miles Morales, a teenager of black and Hispanic descent, is officially joining the main Marvel Comics universe as Spider-Man.

The New York Daily News first reported that the biracial Morales will move from Marvel’s “Ultimate” line of comics to the official Marvel universe. Morales was first introduced in 2011 and quickly became a fan favorite, but his story is drawing to a close, as Marvel is concluding the Ultimate universe with this summer’s “Secret Wars” storyline. Instead, he’ll join the main canon in a new, relaunched Spider-Man storyline.

Read full article

Wednesday, June 17, 2015

Facebook hires new Latin America head

Facebook has appointed former SAP veteran Diego Dzodan to head up its Latin America operations, three months after previous incumbent Alexandre Hohagen announced his departure.

The Argentine executive has a strong sales track record within Latin America and has held senior roles at software giant SAP for a decade, where he led the company's business in countries such as Brazil, Colombia, Mexico, as well as the entire region until October 2014.

Read full article

Tuesday, June 16, 2015

With Acquisition of RealMedia Latin America, AppNexus to Form Independent Powerhouse In LatAm Markets.

NEW YORK, June 15, 2015 /PRNewswire/ -- AppNexus, the world's leading independent ad tech company, today announced its accelerated activity in Latin America markets with an agreement to acquire RealMedia Latin America (RMLA), one of the continent's preeminent advertising technology companies. Headquartered in Sao Paulo, and with operations in Mexico, Argentina and Chile, RMLA counts among its customer base a premier list of Spanish-language and Portuguese-language publishers and claims deep relationships in regional markets. The acquisition, AppNexus's fifth in the past twelve months, extends the company's physical footprint across five continents and positions it to capture fast growth in Latin America's programmatic advertising market.

"AppNexus already has a strong commercial presence in Latin America," said Michael Rubenstein, President of AppNexus. "The acquisition of RMLA extends our physical footprint to key locations in the region and positions us to create an independent powerhouse in a fast-growing part of the programmatic market.  Latin American buyers and sellers of online advertising need a state-of-the-art technology platform if they're to build strong, independent businesses that can compete locally and globally. AppNexus is thrilled to join forces with RMLA and its outstanding team to bring our offerings to companies across Latin America."

eMarketer, a leading market research firm, estimates that the programmatic advertising market in Latin America will grow from $5.29 billion in 2014 to $8.27 billion by 2017, with over 80 percent of the region's spend concentrated in Brazil, Argentina and Mexico. 

"Our integration into the AppNexus global platform is a major win for our customers," said Peter Gervai, Managing Director of RMLA.  "This deal will enable them to access AppNexus' broad range of products, including the most advanced version of Open AdStream for Publishers and sophisticated analytics and forecasting tools like Yieldex. The platform's rich optimization features and robust demand pipeline will place our longtime clients at a strong market advantage. We could not be more excited to join the AppNexus team."

John Barr, AppNexus VP and former COO of Yieldex, added, "There are very few end-to-end ad tech platforms with a full global reach. With the addition of RMLA's talented professionals, premier customer relationships, and local market expertise, AppNexus is unquestionably among that handful of major players."

Founded in 2002, RealMedia Latin America offers marketing and technology solutions to online advertisers and publishers.  The company is able to focus on fine-tuning local solutions for a customer's marketplace with its deep knowledge of the Latin American advertising space and industry experience.  Among its customers are Globo, Estadao, Walmart, MercadoLibre B2W, El Mercurio, and El Universal Mexico.

The transaction is subject to customary closing conditions and is expected to close later this summer.

Mucho Mas Media Aligns With Brillstein For Features Catering To Latino Market

Mucho Mas Media, a partnership between Pelican Point Media and Texican Media, has pacted with Brillstein Entertainment Partners to co-produce feature films with mainstream appeal for the growing U.S. Latino audience. And this segment of the population is, indeed, taking off in the entertainment sector.

“I grew up on the South Texas border, so I always had one foot in Mexico and one foot in the U.S.,” said Mucho Mas’ Javier Chapa. “When I moved out to Hollywood 14 years ago, I saw how underserved our community was and also Latino moviegoers were. This is a way to provide jobs for Latino writers and filmmakers and also give us a voice.

Read full article

Saturday, June 13, 2015

Can mainstream US media tap into non-English-speaking audiences?

WHEN THE NEW YORK TIMES’ SERIES investigating the nail salon industry, “Unvarnished,” went viral in May, the criminally low wages and health problems suffered by manicurists weren’t the only story. National and international media reported that the Times’ website published the stories in Korean, Chinese, and Spanish translation—a first for the paper.

Mainstream media organizations have long produced foreign-language editions (the Times launched its Chinese edition in 2012), apps, and special issues to reach broader audiences, but such initiatives are typically separate versions of flagship publications, with their own brands and audiences. Bi- or multilingual publications and media organizations tend to build an identity around their multicultural focus, which separates them from mainstream media.

Read full article

Wednesday, June 10, 2015

New Research Shows How to Connect With U.S. Digital Hispanics Online

Underserved and untapped. These were just two of the conclusions we came to last July when we wrote about the power and potential of U.S. digital Hispanic consumers. Almost a year later, the audience continues to garner significant attention—and rightly so. U.S. digital Hispanics are one of three rising groups of super consumers, according to a recent Nielsen report (African-Americans and Asian-Americans being the other two). 

Why "super" consumers? The U.S. Hispanic population is fast-growing (the Census Bureau projects an increase of 86% between 2015 and 2050) and has tremendous economic clout (estimated to reach $1.5 trillion in buying power in 2015, a 50% increase from 2010). These are the kinds of numbers that should have every marketer sitting up and taking notice.

Read full article

Tuesday, June 2, 2015

Google has a shockingly low percentage of black and Latino employees

SAN FRANCISCO (AP) — Google isn’t making much headway diversifying its workforce beyond white and Asian men, even though the Internet company hired women to fill one out of every five of its openings for computer programmers and other high-paying technology jobs last year.

The imbalanced picture emerged in a demographic breakdown that Google released Monday. The report underscored the challenges that Google and most other major technology companies face as they try to add more women, blacks and Hispanics to their payrolls after many years of primarily relying on the technical skills of white and Asian men.

Read full article

Monday, June 1, 2015

O’Malley Hires Former Obama Hispanic Media Director For Senior Campaign Role

Martin O’Malley is set to announce his campaign Saturday in Baltimore, but he has already made a key hire.

Gabriela Domenzain, former director of Hispanic media for Obama when he garnered a record 71% of the Latino vote in 2012, is joining O’Malley’s campaign as the director of public engagement where she will have a hand in communications, policy, and political outreach, a campaign source said.

Read full article

Monday, May 25, 2015

LatAm cinema wins big at Cannes

The 68th edition of the Cannes Film Festival had few Latin American films in the running this year, but most of them came away with important awards, including Mexico's Michel Franco with Best Screenplay for "Chronic."

Franco was the only Hispanic in the running for the Palme d'Or with a complex film shot entirely in English and starring Tim Roth.

The panel of judges included filmmakers Joel and Ethan Coen and actor Guillermo del Toro, among others.

Read full article

Hispanic Targeted Ad Spend Increased by 63% since 2010

FAIRFAX, Va., April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: the voice of Hispanic marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.

The growth is led by the Best-In-Class marketers who allocate more than 14.2 percent of their ad dollars to Hispanic dedicated efforts in Spanish/bilingual media. The number of these elite companies more than doubled from 29 to 68 companies spending a hefty $3.5 billion this year. This group accounts for 63 percent of the total Spanish/bilingual media spending increase.  These marketers each spend on average $52 million in Hispanic advertising nearly 4 times the average of the U.S. top 500 advertisers. 

The second tier of leading companies who assign 6.4-14.2 percent of their marketing budget to Hispanic dedicated efforts increased from 58 to 94 companies. This group accounts for 37 percent of the spending increase. Together the top two tiers of advertisers have almost doubled from 87-162 companies and they represent 100 percent of the growth of spending in Hispanic dedicated media.

Companies like Nissan, Toyota, Walmart, Target, Lows, Verizon, AT&T, Ruby Tuesday and Wellpoint have strengthened their investment and share of overall ad spend to Hispanic dedicated media. “The lesson from the top U.S. marketers is clear — follow the leader,” said Carlos Santiago, AHAA Research Chair and President of Santiago Solutions Group. “With an eye on creating revenue and market share growth, leading marketers continue to strengthen Hispanic in-language efforts while also reaching Hispanics in English media with culturally nuanced messaging.”

Methodology: Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish.  This data was analyzed by Santiago Solutions Group for AHAA.  SSG divided companies into 5 Tiers according to the percent allocation to Spanish/Bilingual media. Best-in-Class (more than 14.2%), Leaders (6.4%-14.2%), Followers (3.6%-6.3%), Laggards (1.0%-3.5%), On the Sidelines (Less than 1%).

SSG also segmented the Top 500 Overall Spending (English + Spanish) Companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad Spend Includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Internet, Display, Outdoor & Cinema.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Friday, December 26, 2014

Paola Tonini Talks About Her Role in the Movie ‘The Hardest Love’!

Mexican American Actress Paola Tonini is what you call a quadruple threat - Commercial, Actor, Model, TV Host and Producer. This charming "Girl Next Door" is known for her talent both in front of the camera and behind the lens, as well as her upbeat and charismatic personality. This young talented latina is not just beauty but also has the brains. Paola graduated from Weist Barron Acting School in NY. She finished shooting her first feature film “The Hardest Love” in 2013, where she held the leading role of “Melissa”. This film became the official selection of The Manhattan Film Festival.

Read full article

Thursday, December 18, 2014

Digital marketing news: Digital marketing: experts reveal their trends and predictions for 2015

As we look ahead to the new year, we asked five marketing professionals for their big trends in digital marketing for 2015. Here’s what they came up with:

Consolidation of the semantic web: This year, the most effective marketing campaigns were content driven, multi-channel, personalised and agile. We now have the tools – using cookies, algorithms and programmatic marketing – to run huge automated and personalised campaigns more intelligently. I believe that in 2015 and beyond we will see these tools being further integrated with the internet of things.

Read full article

Trending Toward the Trivial in U.S. Hispanic News

This past Nov. 28, legendary Mexican comedian Roberto Gómez Bolaños, creator and protagonist of several television comedy series enjoyed for decades throughout the Spanish-speaking world, died at age 85.

As to be expected, Univision, the leading Spanish-language television network in the United States, featured the news of Gómez Bolaños, better known as “Chespirito”, prominently as the lead story of its flagship newscast that day. But Chespirito’s passing wasn’t only the lead story on Nov. 28. It was the ONLY story during the entire Noticiero Univision broadcast, not only on the day of his passing, but on Nov. 29 and Nov. 30 as wel

Read full article

Latin3 is now the Latin American agency of record for Panasonic System Communications Company of North America

Latin3, the Latin Agency of the Digital Era, has become the Latin American agency of record for Panasonic System Communications Company of North America, a division of Panasonic Corporation of North America, the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. The agency will manage the company's digital marketing, media planning and media buying for its Toughbook ® rugged mobile computers and Toughpad ® rugged tablets for the Latin American region.

Due to Latin3’s knowledge on Latin America and its experience with multi-national brands, along with a recognized digital marketing expertise and a consolidated staff with extensive B2B know how, the agency is now in charge of developing and executing the integrated digital strategy for these Panasonic B2B products in Latin America.

Over the last 50 years, Panasonic has delighted consumers with its constant innovations for home and business. Today, Panasonic Toughbook® rugged laptops and Toughpad® durable tablets -engineered with enterprise-grade security to withstand drops, spills, dust and grime- will be supported by Latin3’s experience. The agency will deliver the marketing strategy for these products in Latin America, and will also create and execute everything related to event management, social media, website, and creative and content development.

Panasonic will also benefit from Social Lead GenerationTM, a new service developed by Latin3 that finds qualified leads in social conversations, and makes an approach to turn them into sales, and from Audience MotionTM, a new system also created by Latin3 that drives audiences through the funnel to generate leads.

“After a very intense and thorough RFP process, we are much honored to have been selected as Panasonic’s agency of record for Latin America for its leading Toughbook and Toughpad B2B brands.  We are confident about the potential growth opportunities within the region to position Panasonic Toughbook® rugged laptops and Toughpad® durable tablets as leaders in the category”, Matias Perel, Latin3’s CEO, explains.

“As Panasonic evolves its sales strategy for Toughbook and Toughpad in the region, we felt it was necessary to transform our overall marketing approach as well”, added Julianna Benedick, Marketing Director for Panasonic. “After an extensive search process, Latin3 emerged as the most capable agency to partner with as we reinvigorate the Toughbook and Toughpad brands in Latin America.”

Latin3, the Latin Agency of the Digital Era, partners with brands to empower their business goals by creating meaningful connections with their audiences. Latin3 works with insights to develop ideas that result in higher ROI for its clients. By combining creativity, design, media, technology and communications expertise, Latin3 delivers 360o strategies that include print, ATL, television, websites, social media and digital analytics for the US Hispanic and Latin American markets. Latin3 has offices in US, Argentina, Mexico, Panama, Uruguay, Chile, Brazil, Peru, Ecuador, Colombia and Venezuela.

Monday, November 10, 2014

Hollywood’s Hottest Hispanic Men

On the heels of Hispanic Heritage Month, we’ve been thinking about the gorgeous Latino men who’ve been heating up Hollywood for years. What better way to celebrate than compiling a list of the sexiest Hispanic hotties around?

We included actors like Esai Morales who’ve had places in our hearts for decades, while sultry stars like Mexico’s Diego Luna are becoming more familiar to U.S. audiences. Some of the guys even have VH1 ties, like LeAnn & Eddie star Eddie Cibrian and William Levy, who had a recurring role on Single Ladies.

Read full article

Why Most Marketers Are Not Ready To Go Total Market Or 'Cross-cultural'

Most marketers are behind when it comes to investing in the Hispanic market. Of the $171 billion spent on paid media in 2013 (according to eMarketer), Hispanic media spending totaled just $8.3 billion (according to Kantar and Advertising Age). Hispanic media spending represents less than 5% of total paid media spending, while Hispanics represent 17.1% of the U.S. population. While paid media doesn’t capture the entirety of marketing activity targeted to Hispanics, it provides a good barometer.

Read full article

Monday, November 3, 2014

Imagina Us Names Derek Bond President And Ceo Of Its Content Division

Miami, FL – October 31, 2014 – IMAGINA US, one of the leading independent production companies in the U.S. and Latin America, today announced it has named 20-year television and film industry veteran Derek Bond to the newly created position of President & CEO of its fast-growing content division.  Effective Monday, November 3, Bond will run all original content and productions for IMAGINA US, overseeing scripted and non-scripted formats from development and production to distribution. Bond will report to IMAGINA US President and CEO Roger Huguet. 

"We are honored and thrilled to have someone as prominent and widely respected as Derek join our thriving team and look forward to working with him to deliver even more breakthrough and engaging content for audiences in the U.S. and Latin America.” said Huguet.  “He will no doubt bring innovative ideas and play a pivotal role in helping to solidify IMAGINA US’ leadership position in the Spanish-language content space.”  

Most recently, Bond founded Bond Entertainment where he worked closely with Colombia’s Producciones RTI and served as Executive in Charge of Production for Televisa and UniMás’ “La Viuda Negra.”  

“I am truly excited to join IMAGINA US’ executive and creative teams,” said Bond. “This is a great opportunity to work with such a diverse media company that has been growing steadily and positioning itself strategically in the U.S. Hispanic and Latin American markets.”

Until late 2012, Bond served as Telemundo’s Senior Executive Vice President of Studios, Production & Broadcast Operations overseeing all productions at Telemundo Studios in the U.S. and Latin America including international megahits “La Reina del Sur,” “Donde Está Elisa,” “Doña Bárbara” and “Sin Senos No Hay Paraiso.” During his 11-year tenure at Telemundo Networks he also created and produced Mun2’s first scripted series “RPM Miami,” as well as oversaw its slate of entertainment programming including IMAGINA US productions “12 Corazones,” “Caso Cerrado” and the “Billboard Music Awards.”

IMAGINA US is a pioneer production company in the United States and Latin America markets and a key partner for the successful development and distribution of audiovisual content.  With development and production teams in Los Angeles and Miami, as well as in Colombia and Mexico, the Company has created some of Spanish-language television’s most successful and original formats spanning fiction, reality and general entertainment.  For more information, visit

CBS's Nina Tassler, ABC's Juan Alfonso Honored as Imagen Foundation's Influential Latinos

CBS Entertainment chairman Nina Tassler and Juan Alfonso, vice president – drama, ABC Studios are among the entertainment industry professionals who've been named to the Imagen Foundation's annual list of Most Powerful and Influential Latinos in Entertainment.

The list also includes Lisa Ayala-Williams, the vice president, worldwide creative services at Walt Disney Studios, among many others.

“We applaud these individuals on our list who, through their talent, expertise, and diligence of purpose, have earned their way to managing significant levels of responsibility in their organizations from networks, studios, talent agents and managers,” Imagen Foundation president and founder Helen Hernandez said of this year's honorees.

Read full article

Tuesday, October 14, 2014

Sony Latin Ceo Afo Verde First Hispanic Executive To Receive T.J. Martell Foundation’s Lifetime Music Industry Achievement Award At Annual Honors Gala

New York, NY- October 14, 2014- Sony Music Announces, Afo Verde, Chairman & CEO of Latin America, Spain and Portugal at Sony Music will receive the Lifetime Music Industry Achievement Award at the 39th annual T.J. Martell Foundation Honors Gala October 21, 2014 in New York City.

Each year the T.J. Martell Foundation bestows the Lifetime Music Industry Achievement Award, its most prestigious honor, to a pioneering individual whose groundbreaking contributions have greatly impacted the music and entertainment landscape. Adding to the excitement, Sony Latin has also announced that chart-topping pop star, Chayanne will present longtime mentor and comrade, Afo Verde with the esteemed award during the star-studded affair.

Afo Verde is an audacious and spirited forward-thinking leader with almost 30 years of experience. He has and continues to nurture the careers of Latin music’s most luminescent entertainers, including Shakira, Ricky Martin, Marc Anthony, Carlos Santana, Prince Royce, Pitbull, Romeo Santos, Draco, Camila, Chayanne and the late Argentinean pop-rock legend, Gustavo Cerati, of the iconic band Soda Stereo.

Verde’s induction is particularly exciting as he is the first Hispanic executive ever to take home this epic mark of distinction during the Foundation’s four-decade history. The Argentina born musical visionary joins the likes of music history-makers and past award recipients like rock icon, Sting, Motown founder, Berry Gordy, visionary composer, Quincy Jones, Def Jam founder, Russell Simmons and Chief Creative Officer at Sony Music Entertainment, Clive Davis.

Verde burst into the industry while still living in Argentina, where he worked as a renowned composer and producer, creating a foundation for his unmatchable artist relations, business mindset and creative intuition, which he would later fine tuned as a music executive. He went on to collaborate with iconic names such as Soda Stereo, Diego Torres, Fabulosos Cadillacs, Mercedes Sosa and Joaquín Sabina, to name a few. His artistry has garnered multiple accolades and international Gold and Platinum selling titles, which include Grammy™, Latin Grammy™ and Premios Gardel awards. Verde was also honored with the “Arranger and Producer of the Decade” for 1995-2005 by the Konex Foundation.

In addition to having worked with international musicians such as Julio Iglesias, Gloria Estefan, Roberto Carlos, Vicente Fernández, and Carlos Vives, Verde has been instrumental in expanding the Latin Iberia region and the careers of outstanding Sony Music US talents such as AC/DC, Adele, One Direction, Bruce Springsteen, Foo Fighters, Tony Bennett, Beyonce, Daft Punk, Justin Timberlake, Alicia Keys and Pharrell Williams.

Verde’s tenure at Sony Latin has cemented the label’s position as a market leader, growing its portfolio and share exponentially via brand partnerships, sales, radio and touring, successfully ushering the record giant into the evolving digital entertainment arena. Verde helped broker a monumental deal enabling Sony Latin to produce One Love, One Rhythm -- The Official 2014 FIFA World Cup Album featuring Pitbull, Jennifer Lopez, Carlos Santana, Ricky Martin and more.

Prior to being appointed as Sony Latin’s CEO, Verde served as President of Sony Music SUR (Argentina and Chile) when he joined the record giant in 2005. He also held posts as Director of A&R for BMG Argentina from 1996 to 2001. Verde is a widely sought after public speaker, frequently lending his insights at large trade events such as the Latin Billboard Awards and Conference. A true international ambassador of the arts, in 2013 Verde was named Latin America Chairman of IFPI, the voice of the recording industry worldwide, which represents the interests of 1,300 record companies from across the globe.

Other honorees at this year’s T.J. Martell Foundation's 39th New York Honors Gala are John Paul DeJoria, co-Founder of Paul Mitchell Hair Products and Patron Spirits Company; Will Botwin, President and CEO of Red Light Management; and Marsha Vlasic, President of The Agency Group International and Hard Rock International. In addition to Sony Latin recording artists, legendary philanthropist and pop icon, Yoko Ono will be among the dazzling list of world-renowned celebrity award presenters.

Past honorees have included Former President George W. Bush and former President William J. Clinton, Katie Couric, Matt Lauer, Anne Curry, Al Roker, Arnold Palmer, Del Bryant, Scott Borchetta, Clarence Avant, the late Gil Freisen, Irving Azoff, Monte & Avery Lipman, Bruce Lundvall, John Esposito, Joel Katz, John Sykes, Brandon Steiner, Jennifer Breithaupt, the Target Corporation and the late Frances Williams Preston and the late Ahmet Ertegun.
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

A wholly owned subsidiary of Sony Music Entertainment, is the leading Latin music company overseeing the label's U.S. Latin operations as well as in Latin America, Spain and Portugal, The company's roster includes Ricky Martin, Romeo Santos and Chayanne, among many others.

The T.J. Martell Foundation is the music industry’s largest foundation that funds innovative medical research focused on finding cures for leukemia, cancer and AIDS. The Foundation, headquartered in New York, is a national 501(c) 3 non-profit organization that was founded in 1975 by music industry executive Tony Martell and his colleagues in loving memory of his son T.J., who died of leukemia. The Foundation has provided more than $260 million dollars for research that supports top hospitals in the United States. For more information log on to,

Friday, October 10, 2014

impreMedia to Syndicate BBC Mundo Online Content

NEW YORK — Text, audio and video content from the BBC’s Spanish-language website,, is now available to users of the digital platforms of the leading Hispanic marketing and content company in the US, impreMedia, thanks to a syndication agreement.

Content from the award-winning website now appears on impreMedia’s leading digital outlets, and BBC Mundo’s journalism is well-known for challenging pre-conceptions and getting to the core of the issue – be it current affairs, technology, science, health or culture.

Read full article

JMS accents Latino media

San Diego State’s School of Journalism and Media Studies will offer a new course that will allow students to enhance their Spanish writing skills and learn about Latino media coverage. The upper-division course on Spanish-language and Latino media will include lectures and labs on the landscape of Spanish-language media, cultural sensitivity, such as when to use the word Hispanic versus Latino, and more. The course will be offered in the spring 2015 semester. - 

Read full article

Thursday, October 9, 2014

Hispanic Digital-Media Company ‘Latin Everywhere’ Formed via GoTV, Latin Anywhere Merger

GoTV, the Spanish-language digital entertainment company headed by Jorge Granier, has merged with Rich Hull’s Latin Anywhere to form Latin Everywhere, which brings together digital rights to a large library of Hispanic TV and feature film content with webseries and other short-form content.

Financial terms of the deal weren’t disclosed. Hull is the founder and majority investor in Latin Anywhere. Investors in each company are a group of private equity investors, which a rep declined to identify.

Read full article

Tuesday, October 7, 2014

Hennessy V.S.O.P Privilège Celebra los Logros Latinos de los Premios ALMA® 2014 de NCLR con una Fiesta VIP "Producers' Post-Party"

NUEVA YORK, 7 de octubre de 2014 /PRNewswire-HISPANIC PR WIRE/ -- Hennessy Privilège, el coñac V.S.O.P de mayor venta en el mundo y con un dominio espectacular, rinde homenaje a las mejores contribuciones de los latinos en la música, la televisión y el cine durante el Mes de la Hispanidad. Hennessy V.S.O.P Privilège será el anfitrión de una celebración privada en Pasadena, después de los Premios ALMA 2014® de NCLR con una actuación en vivo de 3BallMTY acompañado por Los Rakas.

"Los Premios ALMA 2014 honrarán los mejores y más brillantes Latinos en el mundo del entretenimiento. Es una noche donde celebramos su obra maestra y su compromiso inquebrantable para impulsar hacia adelante la cultura Latina" dijo Manny Gonzalez, director ejecutivo multicultural, MHUSA. "Es con gran orgullo que Hennessy V.S.O.P Privilège, se asocie con NCLR y Los Premios ALMA para reconocer a los artistas latinos más influyentes en la industria del entretenimiento."

Hennessy fue introducido por primera vez en Latino América en 1860, cuando se realizó el primer embarque de coñac a México. Hennessy entiende la inspiradora y legendaria historia de la cultura latina y quiere seguir su compromiso dentro de la comunidad en el espacio de la cultura y el arte. Para continuar con el apoyo a la cultura Hispana, Hennessy V.S.O.P Privilège celebrará un evento exclusivo el viernes 10 de octubre, donde los invitados disfrutarán de bebidas mixtas creadas especialmente para la ocasión. Adicionalmente a la actuación de 3BallMTY y Los Rakas, sesiones de DJ El Dusty y Eddie One también entretendrán a los invitados durante toda la noche.

"Estamos muy contentos por la 15a presentación de los Premios ALMA de NCLR, en honor a los logros de los latinos en la televisión, el cine y la música, que da un espacio para destacar los logros en sus carreras y reconocer sus esfuerzos filantrópicos en la comunidad latina", dijo Janet Murguía, Presidente y CEO de NCLR. "Agradecemos el generoso compromiso que Hennessy V.S.O.P Privilège tiene a nuestra misión al asociarse con nosotros para celebrar este momento histórico y significativo en la historia de los Premios ALMA de NCLR.

Para más información y detalles sobre los Premios ALMA 2014 y Hennessy V.S.O.P Privilège, por favor visite: y

Sobre Hennessy

Hennessy se importa y distribuye en EE.UU. a través de Moet Hennessy USA, Inc. y es producido por Jas Hennessy & Co., filial de LVMH Moet Hennessy Louis Vuitton S.A. Hennessy destila, añeja y mezcla una amplia variedad de marcas, como: Hennessy V.S, V.S.O.P Privilège, Hennessy Black, X.O, Prive, Paradis, Paradis Imperial y Richard Hennessy.

Sobre NCLR

El NCLR (Consejo Nacional de la Raza) es la organización nacional más grande de apoyo y defensa de los derechos civiles de los hispanos en los Estados Unidos que trabaja para mejorar sus oportunidades. La presentación de los premios ALMA NCLR es una parte integral de esa misión: un programa especial de entretenimiento a nivel nacional emitido en cadena de televisión en horario estelar con una causa: demostrar cómo la diversidad fortalece nuestro país y cómo la inclusión fortalece la industria del entretenimiento estadounidense.Para más información sobre los Premios ALMA de NCLR, por favor visitar @ALMAawards

FUENTE Hennessy V.S.O.P Privilege

Monday, October 6, 2014

Toyota Breaks First Work From Multicultural Marketing Team

The first campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football. Entitled "One Bold Choice Leads to Another," the multimedia push for the 2015 Toyota Camry will launch with two 30-second spots airing on NBC's "Sunday Night Football" telecast. 

The effort, which Toyota said is aimed at the "transcultural mainstream," will run through March 2015. Read full article

Aflac Soars to New Heights in First Original Spanish-language Commercial

COLUMBUS, Ga., Oct. 6, 2014 /PRNewswire/ -- Aflac, the leading provider of voluntary insurance in the United States, announced today that it launched its first original Spanish-language television commercial. The commercial, called "Heights," will air nationally on major Spanish-language networks through late November. Download and view the new commercial. 

Aflac has aired four Spanish television commercials to date, but they were adaptations of the company's popular English language commercials. "Heights" is Aflac's first commercial designed from the ground up with the Hispanic audience in mind. 

"We continue to see an upward trend in the number of policyholders and interest in supplemental benefits from the Hispanic market," said Michael Zuna, executive vice president and chief marketing officer at Aflac. "Aflac understands that the Hispanic audience has different needs, different priorities and a slightly different way of communicating. In our new campaign, we're speaking directly to this important market with messaging they can more easily relate to rather than just translating our English campaigns into their language."

In "Heights," the Aflac Duck appears alongside two window-washers on a scaffold many stories above the ground. When the scaffold shakes and one of the workers says, "You know what? Sometimes I get scared," the audience likely thinks the two workers are afraid of heights. Yet, the conversation continues and viewers learn that the men are really afraid of unexpected medical bills that could affect their family's savings and future plans. 

The commercial reinforces the theme of "protecting your plans" as the two characters discuss what's most important to them – their families – and how Aflac can help if they are unexpectedly sick or hurt. 

In addition to the television commercial, the campaign will be supported by several integration elements including local radio in select markets, digital banners, online videos and more. 

To learn more about Aflac, visit or

About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the leading provider of voluntary insurance at the worksite. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products help provide protection to more than 50 million people worldwide. For eight consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2014, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 16th consecutive year. Also, in 2014, Fortune magazine included Aflac on its list of Most Admired Companies for the 13th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit or

Friday, October 3, 2014

Mi Móvil: Hispanic Consumers Embrace Mobile Technology

Hispanics are the fastest growing minority in the U.S. and have the greatest purchasing power of any U.S. ethnic group. For businesses aiming to succeed in today's economy, Hispanics represent unparalleled growth opportunities. Through the ongoing Consumer Intelligence Series, PwC performed research to better understand Hispanic consumer attitudes and behaviors in the rapidly changing media, technology, and healthcare landscape.

Read full article

Abasto Media wins best magazine award from National Association of Hispanic Publishers

CHICAGO, Oct. 2, 2014 /PRNewswire/ -- Abasto Media with headquarters in Winston Salem, NC was recently named by the National Association of Hispanic Publishers (NAHP) as the best Hispanic trade publication in different publishing categories.

As one of over hundreds of publishing companies competing for the honor to receive the José Martí awards that the NAHP gives each year, Abasto Media was selected from a panel of fifty two judges winning a total of four awards out of six categories.

The categories in which Abasto Media competed and won were: Outstanding Glossy Spanish Language Magazine, Outstanding E-Publication, Outstanding Editorial Video and Outstanding Design Magazine Glossy Format.

Gus Calabro, Director of Operations for Abasto Media, said "These awards are a source of great pride to our company, and shows our dedication to creating the best possible content and reading environment for our loyal readers, so that we in turn can provide the highest level of service to our advertisers."

Abasto Media has been serving the Hispanic B2B market for the last six years. The publishing company offers a wide variety of products including the award winning print magazine, and the rest of their digital products such as their news website, a daily E-Newsletter and their award winning editorial videos.

Abasto Media works closely with manufacturers and producers to provide the customer with advertising strategies and goals for a customized approach to reach the Hispanic B2B decision maker. More information about the publishing company, its partners and services can be found on their site at

Monday, September 29, 2014

Report: Hispanics are more loyal to businesses that advertise in Spanish

The key to gaining Hispanic customers is Spanish language advertising, according to a report released Tuesday by the Arizona Hispanic Chamber of Commerce.

The report released by the Hispanic Chamber is an annual look at the state of Arizona’s Hispanic market. The DATOS report is a 280-page analysis of trends and statistics of Hispanic consumers in the U.S. and Arizona.

Read full article

Brands refine Hispanic media mix

NEW YORK: Advertisers in the US are drawing on the specific strengths of channels like online and outdoor when planning their Spanish-language campaigns, according to a paper in the Journal of Advertising Research.

Amy Jo Coffey, an associate professor of telecommunication management at the University of Florida, discussed this theme in her article, "The Power of Cultural Factors in Spanish-Language Advertising".

Read full article

Friday, September 26, 2014

Catch Jasmine Villegas Performance, Meet Fashionistas at Macy's Hispanic Heritage Celebration

Hispanic Heritage Month is a pretty big deal in Miami, filled with events and specials celebrating our city's massive Latin culture. Macy's in the Dadeland Mall is no exception, and this Saturday the three-story behemoth will mark the month-long holiday by acknowledging those whom have positively represented the Latino community within the fashion and entertainment industries.

The three chicas selected to speak at this weekend's event, kicking off on the second level at 3 p.m., include world-renowned fashion blogger Julie Sariñana from Sincerely Jules, former fashion director for People en Español, Kika Rocha, and Jasmine Villegas, actress and R&B singer, who recently dropped an ill single featuring hip hop's finest, Kendrick Lamar.

Read full article

Arnold Starts Hispanic Marketing Practice

Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands.

Leading the new cross-cultural practice are Christopher Campos, as managing director, growth strategies and development; Marco Castro, as director of operations; and Hugo Castillo, as creative director. At Bravo, they held similar roles: Campos was md, Castro, director of integrated operations, and Castillo, cd.

Read full article

Thursday, September 25, 2014

Dems target blacks, women, Latinos in national ad campaign

The Democratic National Committee launched a national ad campaign Tuesday to stir up voting blocs that are crucial to the party’s success in November elections, with the first radio ad featuring President Obama and targeting black voters.

The seven-figure paid media campaign also will aim to mobilize Latinos, women and young voters — groups that usually vote Democratic and which the party needs to turn out in force this year to avoid a rout at the polls.

Read full article

Film series celebrates Hispanic Heritage

In honor of Hispanic Heritage Month, the office of Multicultural Programs and the Office of International and Global Outreach is hosting the Cecilia Rollins Brown Bag Film and Discussion Series with emphasis on Hispanic Heritage.

The series was named after and started by Dr. Cecilia Rollins, the first program coordinator in the Office of Student Life-Multicultural Programs

Read full article

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and Planet M
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Pageviews last month